Latest Posts

Creating the optimal website experience for all visitors

Greater Fort Lauderdale Convention and Visitors Bureau’s Sunny.org website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more!

Starmark’s challenge was to create a fully-responsive website design for desktop, mobile and tablet viewing while reflecting the happy-go-lucky vibe of the destination. The new site, with its large, compelling imagery and informative content provides a more engaging experience for its visitors and partners. Users are immersed into the destination at first glance through the use of cinemagraphs and videos on the homepage and throughout the site to add subtle movement like shimmering water or breezy palms.

Get to know Greater Fort Lauderdale in a whole new way at sunny.org

Facebook’s latest algorithm: not a phase but a fact of life

If you’ve ever wondered what Facebook really does with your business page posts, you’re not alone. In the past, Facebook decided whether or not to show your content to users through its ever-changing, ever-evolving series of algorithms resulting in a News Feed that shows only content appealing to your specific interests and content with proven engagement (Likes, Clicks, Comments and Shares). (more…)

Are you running an Agile marketing program?

Agile methodology – typically used in software development – advocates a lighter and more people-centric viewpoint than traditional project management approaches. It is based on iterative development, where requirements and solutions evolve via collaboration between self-organizing cross-functional teams. (more…)

Express your digital leadership to the community through a beautiful and functional website.

The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. (more…)

Starmark wins 13 awards including Best in Show at the AAF of Greater Fort Lauderdale Gala

Fort Lauderdale based integrated marketing agency Starmark has received thirteen awards, including the BEST IN SHOW at the 2016 Advertising Federation of Fort Lauderdale Addy Gala! (more…)

Leveraging Periscope beyond Periscope

In our previous eTip, “Can you see the future through a Periscope?,” we introduced you to this live-video streaming network that made a huge splash in the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to leverage Periscope to its fullest potential? (more…)

How do we share Greater Fort Lauderdale’s glorious sunshine with the rest of the world?

Across the Pond and over the hill to London we will go … This winter, Starmark and Greater Fort Lauderdale warmed up London with a huge ray of sunshine (25 rays to be exact).  A 3-day blitz throughout London, including Liverpool Station, South Bank and St. Paul’s Cathedral brought smiles, hugs and whole lot of snapping and sharing of #HelloSunny around the world. (more…)

Why link Instagram and Facebook to enhance your social marketing efforts?

Facebook owns Instagram and for good reason. With over 300 million active users, Instagram is catching up with Facebook as a social networking juggernaut in the marketing world and complements Facebook nicely with its low-clutter, brand-friendly atmosphere. Cross pollination between the networks packs a powerful punch in generating staggering results! (more…)

Google eliminates desktop-search paid-ad positions

At the end of last month, Google announced sweeping changes to paid-ads on desktop search that will undoubtedly impact and alter the ecosystem of both paid and organic search. As most advertisers know, the right-side column on desktop-search results was reserved for paid-ad positions four thru 10. Not any more. Google will eliminate these ads and ONLY display paid ads at the top or bottom of the results page. (more…)

Starmark joined the Tour de Broward 3K to benefit Joe DiMaggio Children’s Hospital

For the past six years, cyclists, runners and walkers alike have come out to participate in the Tour de Broward to raise awareness and support the Joe DiMaggio Children’s Hospital (JDCH). This year, the Starmark Team joined the 2016 Tour de Broward to walk, run and raise awareness for this event, now in its 7th year. To date, the event helped to raise more than $500,000 to support oncology, hematology, and cardiac services at the hospital and will continue to support many other services as it grows. (more…)

Online Creative Suffering from Banner Blindness and Display-Ad Fatigue?

In the world of traditional advertising (i.e. television and radio), reach and frequency are benchmark measurements that gauge not only the effectiveness of a campaign but also determine when an ad reaches the point of saturation. Advertisers have asked if there are similar benchmarks in the digital space that can forecast market saturation, which begs the question, do you know when your online creative has reached the point of burnout? (more…)