Latest Posts

Highlighting Catholic Health Services in a Highly Competitive Healthcare Market

Catholic Health Services (CHS) is the largest not-for-profit post-acute healthcare system in the Southeast US, providing services to over 6,500 people of all faiths. With four medical campuses in South Florida, CHS offers acute medical rehabilitation hospitals, specialty outpatient clinics, home health services, hospice care and skilled or long term care as well as assisted living. Catholic Health Services also offers the community early education and child care, low-income housing for independent seniors and two Catholic Cemeteries. (more…)

Using Social Media to Enhance Promotions

More bang for our social-media buck is what we all strive for when running promotions. But what’s the most effective means at our disposal to generate the interest and encourage participation? Are we maximizing our fullest potential?

When it comes to executing promotions of any kind with the goals of generating leads, entries and followers, there’s nothing more effective than reaching out to the fans through special invitations to participate in our contests and sweepstakes; everything from scavenger hunts and social sharing to photo contests and periscope videos — among countless others. But before you begin, you need to know how to play.

The social media landscape is constantly evolving, so you need to make sure you understand the latest dos and don’ts. For example, you can no longer use “like-gating” in your Facebook promotions but not to worry, there are other options. If Facebook is one of your planned distribution channels, why not host an “action gate” or quid pro quo — you ask followers to do “something” in exchange for a reward and as you build your qualified leads, your fans walk away enamored.

A few final tips to keep in mind. Keep the number of “required” fields to a minimum, we don’t want our fans to work too hard. Cross promote and ensure mobile compatibility! The possibilities are truly endless.

‘Science the way’ to increased sales

Reprinted from South Florida Business Journal.

In the movie “The Martian,” Matt Damon’s character, astronaut Mark Watney, is mistakenly left for dead by his fellow astronauts on Mars. When he awakens alone on the red planet, he makes a conscious decision “not to die.” Instead, he says (to himself) that, in the face of overwhelming odds, “I am going to have to science the [expletive] out of it.” (more…)

Creating the optimal website experience for all visitors

Greater Fort Lauderdale Convention and Visitors Bureau’s Sunny.org website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more!

Starmark’s challenge was to create a fully-responsive website design for desktop, mobile and tablet viewing while reflecting the happy-go-lucky vibe of the destination. The new site, with its large, compelling imagery and informative content provides a more engaging experience for its visitors and partners. Users are immersed into the destination at first glance through the use of cinemagraphs and videos on the homepage and throughout the site to add subtle movement like shimmering water or breezy palms.

Get to know Greater Fort Lauderdale in a whole new way at sunny.org

Facebook’s latest algorithm: not a phase but a fact of life

If you’ve ever wondered what Facebook really does with your business page posts, you’re not alone. In the past, Facebook decided whether or not to show your content to users through its ever-changing, ever-evolving series of algorithms resulting in a News Feed that shows only content appealing to your specific interests and content with proven engagement (Likes, Clicks, Comments and Shares). (more…)

Are you running an Agile marketing program?

Agile methodology – typically used in software development – advocates a lighter and more people-centric viewpoint than traditional project management approaches. It is based on iterative development, where requirements and solutions evolve via collaboration between self-organizing cross-functional teams. (more…)

How fast will television change, again?

Reprinted from the South Florida Business Journal.

It’s already changing. Millennials are charting a new course for television, and brand marketers need to get on board. (more…)

Express your digital leadership to the community through a beautiful and functional website.

The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. (more…)

Starmark wins 13 awards including Best in Show at the AAF of Greater Fort Lauderdale Gala

Fort Lauderdale based integrated marketing agency Starmark has received thirteen awards, including the BEST IN SHOW at the 2016 Advertising Federation of Fort Lauderdale Addy Gala! (more…)

Leveraging Periscope beyond Periscope

In our previous eTip, “Can you see the future through a Periscope?,” we introduced you to this live-video streaming network that made a huge splash in the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to leverage Periscope to its fullest potential? (more…)