Reprinted from South Florida Business Journal
Lots of money has been spent trying to figure out what motivates millennials (18-32 year-olds) and yet most millennials will tell you that they want to be treated like individuals, not stereotyped in a research cell. (more…)
A recent study by Forrester suggests that the best way to increase engagement is to communicate with prospects in their own language, to present relevant (more…)
Congratulations to our client Auberge Beach Residences and Spa in Fort Lauderdale for the opening of their beautiful beachfront sales gallery. The Auberge Beach partnership is made up of a distinguished group of organizations that include Fort Lauderdale icons: Fairwinds Group (Ireland-Mitchell Families), The Related Group, Fortune International Realty and Auberge Resorts; and is scheduled to open in 2017.
Starmark was asked to help the Auberge team develop their social media strategy and presence while educating consumers about the luxurious Auberge brand – best known for its wines, fine dining and world-class spa experiences. The Auberge Beach project will be the first of its kind for the brand in Florida, and Starmark is proud to have been selected as part of the team that will work hard to make this project a success.
Vine is a great quick way to get your message out there on video.
But for some companies, creating yet another media channel that they have to manage and maintain can be too much. So, how can you leverage this great new platform without all the overhead? We asked three Viners about hiring a Vine celebrity and here’s what they had to say:
The Internet of Things creates new opportunities for marketers to connect with their customers in one of the best ways possible, a “helpful” way.
As a reminder, the Internet of Things is all about connecting devices to the internet that can report a status to a user, as example, wearables, equipment, home automation, etc. (more…)
Global mobile data traffic grew 69 percent in 2014 (Cisco), mobile presence is more than just a trend, it’s a way of life, understanding the difference of Native Mobile Apps and Responsive Web Design, will help us kickstart a solid mobile strategy, but understanding how Mobile App Analytics differs from Web Analytics is key to building and sustaining a successful mobile presence. (more…)
Fort Lauderdale based integrated marketing agency Starmark has received nine awards, including two gold and seven silver, at the Advertising Federation of Fort Lauderdale and Palm Beach ADDY Awards. (more…)
Starmark helped Greater Fort Lauderdale Convention & Visitors Bureau warm up Boston and Chicago this winter by beaming the beach into first-ever, live-broadcast interactive bus-shelter consumer activations, to bring a little #HelloSunny to some unsuspecting commuters in Boston and Chicago. (more…)
Reprinted from South Florida Business Journal
The answer is: Maybe today, but probably not in 2016. The waves of change are lapping against the accepted tenets of research, marketing and advertising at hurricane speed. (more…)
Following months of top-secret planning in anticipation of Florida’s marriage equality ruling, Starmark and the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) rolled out the rainbow carpet with a ground-breaking LGBT campaign titled “Love is Love.”
The campaign, which was created within the GFLCVB’s popular Hello Sunny brand, was the first of its kind, inviting 100 couples of all loves to exchange vows on beautiful Fort Lauderdale Beach. Elements included videos, print and digital ads touting the headline “Finally, We All Do,” and a microsite where couples could enter to win a trip and hotel stay, and take part in the sunrise ceremony.
At the Love is Love ceremony, (which took place January 6, 2015 – just one month after the court ruling) NSYNC member and Dancing with the Stars alum Lance Bass delivered a moving address on the meaning of love as the event’s official “Love is Love” ambassador with his new husband Michael Turchin. He also posted about the event on his social media channels. A highlight of the ceremony was the pronouncement that the couples were all legally married, which was commemorated with an all out beach ball toss.
The campaign captured the hearts of viewers, and the press, with Passport Magazine creating a touching video recapping the event.
As Google continues to improve its personalized search results, it’s becoming nearly impossible to implement and deploy standardized Search Engine Optimization (SEO). Results are more customized with the staggering influx of factors affecting those results including demographic information, geolocation, search history, device type and even social personas.
With the millennial market continuing to be a major target audience for travel and hospitality, Starmark created a new campaign for the Greater Fort Lauderdale Convention & Visitors Bureau that is geared toward this generation that represents 25% of the United States population. (more…)