How iOS 8′s ‘Flat Design’ is changing the world!
With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past. (more…)
Latest Posts
Position Fort Lauderdale as the international marine hub to the world.
Record numbers highlighted the 55th annual Fort Lauderdale International Boat Show. The event spanned seven locations across Broward County, covering more than three million square feet of space and home to an estimated $4 billion worth of boats, vessels and marine-related products. (more…)
Native Mobile App or Responsive Web Design?
In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients and prospects more effectively.’ In this article we’ll explore the difference between the two and the pros and cons of each. Let’s start with actually identifying the difference between a native app and a responsive website. (more…)
What’s all the fuss about Apple Pay?
Reprinted from South Florida Business Journal
In Competitive Advantage, we have been predicting that mobile commerce would be coming since 2012.
While other systems – like Google Wallet and Softcard – popped up, they did not take off. But they’re becoming more popular with the launch of Apple Pay. (more…)
HTTPS Becomes Ranking Signal for Google’s Algorithm
HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.
Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.
Smartie Award for Mobile Marketing
The world’s only global mobile marketing awards program, the Smartie Awards honor innovation, creativity and success by those who push the boundaries of mobile marketing. (more…)
It’s time to look at Apple Watch and your business
Reprinted from South Florida Business Journal
Watch reviewer Ariel Adams has called the Apple Watch the first “real crossover watch” that will become a necessary tool in the everyday lives of everyday people.
(more…)
Create an immersive digital experience that brings a destination to life in new and exciting ways
Starmark has developed a Fort Lauderdale Vacation Planner for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Loaded with rich multimedia content and vibrant imagery, the Digital Magazine offers an interactive experience beyond traditional printed flipbooks. The magazine is built from the ground up for a touch-screen, multi-sensory experience. It gives readers an immersive experience, enabling them to swipe, tap and click their way into everything Greater Fort Lauderdale has to offer — while bringing the destination to life right on their mobile devices or desktops.
The Starmark team is extremely proud of the project, as this Digital Magazine is a first-of-its-kind for a destination. You can check out a quick preview in the video above.
Banner Advertising is Not Dead
Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016. (more…)
And the Flagler Award goes to…
Once again, Starmark and our clients took home several Flagler Awards this year at the 2014 Visit Florida Governor’s Conference, which was held September 22 at the Boca Raton Resort. The team scored top honors with five coveted “Henry” Awards, plus three Bronze Awards for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and SeaWorld Orlando. (more…)
Marketing to Millennials: The Power of Stranger
As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands. (more…)
Bringing a new Downtown Fort Lauderdale dining experience to the table
Starmark recently helped the Broward Center for the Performing Arts brand and launch one of the final phases of its extensive transformation, Marti’s New River Bistro in the new Huizenga Pavilion. (more…)