HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.
Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.
The world’s only global mobile marketing awards program, the Smartie Awards honor innovation, creativity and success by those who push the boundaries of mobile marketing. (more…)
Reprinted from South Florida Business Journal
Watch reviewer Ariel Adams has called the Apple Watch the first “real crossover watch” that will become a necessary tool in the everyday lives of everyday people.
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Starmark has developed a Fort Lauderdale Vacation Planner for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Loaded with rich multimedia content and vibrant imagery, the Digital Magazine offers an interactive experience beyond traditional printed flipbooks. The magazine is built from the ground up for a touch-screen, multi-sensory experience. It gives readers an immersive experience, enabling them to swipe, tap and click their way into everything Greater Fort Lauderdale has to offer — while bringing the destination to life right on their mobile devices or desktops.
The Starmark team is extremely proud of the project, as this Digital Magazine is a first-of-its-kind for a destination. You can check out a quick preview in the video above.
Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016. (more…)
Once again, Starmark and our clients took home several Flagler Awards this year at the 2014 Visit Florida Governor’s Conference, which was held September 22 at the Boca Raton Resort. The team scored top honors with five coveted “Henry” Awards, plus three Bronze Awards for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and SeaWorld Orlando. (more…)
As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands. (more…)
Starmark recently helped the Broward Center for the Performing Arts brand and launch one of the final phases of its extensive transformation, Marti’s New River Bistro in the new Huizenga Pavilion. (more…)
Reprinted from South Florida Business Journal
Most marketers have accepted the fact that getting prospective buyers’ attention is no longer a process of bold interruption, but the intrigue of education and information. In that process, most send prospects to their organizations’ websites or landing pages for more information. (more…)
Part of Public Relations Outreach (PR Outreach) is being proactive when someone talks about your brand online.
To stand out from the clutter, savvy communicators know they also need to incorporate social media into their media relations and pitching efforts.
Waterside Shops is the Gulf Coast’s premier shopping and dining destination, where the finest names in luxury retail and fashionable lifestyle stores are set amid a lush landscape of 30,000 tropical plants and flowering shrubs, a 550-foot-long hand-laid rock wall punctuated by cascading water, and dramatic lighting features. (more…)
Reprinted from South Florida Business Journal.
Today’s cashless society is not about plastic anymore. It’s on your smartphone or tablet, whether you are a consumer or a business. And the sooner you get onboard, the sooner you will experience what some businesses claim to have achieved: increased revenue. (more…)