Latest Posts

The Internet of Things, preparing for the next generation of the Internet

At CES this month, there were 900 exhibitors promoting the Internet of Things, also know as The Internet of Everything. Samsung’s CEO said “the Internet of Things is no longer science fiction, but science fact.”

As the ever-changing landscape of marketing evolves, getting a glimpse into what’s coming can help marketers prepare and stay ahead of the curve in connecting with their customers and capturing new ones as well. (more…)

CEOs tap into social sites to extend leadership

Reprinted from South Florida Business Journal.

With most CEOs and company leaders engaging their employees and the community through the use of social media, 2015 will be a good year to either initiate or expand your efforts in this arena. (more…)

Facebook Ad Targeting Core Changes

In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue.

The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think of Google Adwords a few years ago; so as more and more compete, the prices rise and so does our advertising budget. (more…)

A look ahead: Radical marketing prep for 2015

Reprinted from South Florida Business Journal.

Marketers planning for the twists and turns of change in 2015 have to consider a plethora of opportunities. Being in front of the curve is no longer an option; it is a requirement for marketers to be passionately, even radically, prepared. (more…)

How iOS 8′s ‘Flat Design’ is changing the world!

With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past. (more…)

Position Fort Lauderdale as the international marine hub to the world.

Record numbers highlighted the 55th annual Fort Lauderdale International Boat Show. The event spanned seven locations across Broward County, covering more than three million square feet of space and home to an estimated $4 billion worth of boats, vessels and marine-related products. (more…)

Native Mobile App or Responsive Web Design?

In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients and prospects more effectively.’ In this article we’ll explore the difference between the two and the pros and cons of each. Let’s start with actually identifying the difference between a native app and a responsive website. (more…)

What’s all the fuss about Apple Pay?

Reprinted from South Florida Business Journal

In Competitive Advantage, we have been predicting that mobile commerce would be coming since 2012.

While other systems – like Google Wallet and Softcard – popped up, they did not take off. But they’re becoming more popular with the launch of Apple Pay. (more…)

HTTPS Becomes Ranking Signal for Google’s Algorithm

HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.

Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.

(more…)

Smartie Award for Mobile Marketing

The world’s only global mobile marketing awards program, the Smartie Awards honor innovation, creativity and success by those who push the boundaries of mobile marketing. (more…)

It’s time to look at Apple Watch and your business

Reprinted from South Florida Business Journal

Watch reviewer Ariel Adams has called the Apple Watch the first “real crossover watch” that will become a necessary tool in the everyday lives of everyday people.
(more…)

Create an immersive digital experience that brings a destination to life in new and exciting ways

Starmark has developed a Fort Lauderdale Vacation Planner for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Loaded with rich multimedia content and vibrant imagery, the Digital Magazine offers an interactive experience beyond traditional printed flipbooks. The magazine is built from the ground up for a touch-screen, multi-sensory experience. It gives readers an immersive experience, enabling them to swipe, tap and click their way into everything Greater Fort Lauderdale has to offer — while bringing the destination to life right on their mobile devices or desktops.

The Starmark team is extremely proud of the project, as this Digital Magazine is a first-of-its-kind for a destination. You can check out a quick preview in the video above.