The Mall at Millenia, Orlando’s world-class shopping destination, is a spectacularly designed 1.2 million-square-foot center, offering 150 of the world’s finest stores, services and eateries. The Forbes Company, owner and manager of the mall, sought a redesigned website to showcase the mall’s fusion of cutting-edge fashion and world-class shopping, as well as the exceptional guest service. (more…)
At CES this month, there were 900 exhibitors promoting the Internet of Things, also know as The Internet of Everything. Samsung’s CEO said “the Internet of Things is no longer science fiction, but science fact.”
As the ever-changing landscape of marketing evolves, getting a glimpse into what’s coming can help marketers prepare and stay ahead of the curve in connecting with their customers and capturing new ones as well. (more…)
Reprinted from South Florida Business Journal.
With most CEOs and company leaders engaging their employees and the community through the use of social media, 2015 will be a good year to either initiate or expand your efforts in this arena. (more…)
In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue.
The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think of Google Adwords a few years ago; so as more and more compete, the prices rise and so does our advertising budget. (more…)
Reprinted from South Florida Business Journal.
Marketers planning for the twists and turns of change in 2015 have to consider a plethora of opportunities. Being in front of the curve is no longer an option; it is a requirement for marketers to be passionately, even radically, prepared. (more…)
With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past. (more…)
Record numbers highlighted the 55th annual Fort Lauderdale International Boat Show. The event spanned seven locations across Broward County, covering more than three million square feet of space and home to an estimated $4 billion worth of boats, vessels and marine-related products. (more…)
In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients and prospects more effectively.’ In this article we’ll explore the difference between the two and the pros and cons of each. Let’s start with actually identifying the difference between a native app and a responsive website. (more…)
Reprinted from South Florida Business Journal
In Competitive Advantage, we have been predicting that mobile commerce would be coming since 2012.
While other systems – like Google Wallet and Softcard – popped up, they did not take off. But they’re becoming more popular with the launch of Apple Pay. (more…)
HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.
Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.
The world’s only global mobile marketing awards program, the Smartie Awards honor innovation, creativity and success by those who push the boundaries of mobile marketing. (more…)
Reprinted from South Florida Business Journal
Watch reviewer Ariel Adams has called the Apple Watch the first “real crossover watch” that will become a necessary tool in the everyday lives of everyday people.
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