Latest Posts

Create an immersive digital experience that brings a destination to life in new and exciting ways

Starmark has developed a Fort Lauderdale Vacation Planner for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Loaded with rich multimedia content and vibrant imagery, the Digital Magazine offers an interactive experience beyond traditional printed flipbooks. The magazine is built from the ground up for a touch-screen, multi-sensory experience. It gives readers an immersive experience, enabling them to swipe, tap and click their way into everything Greater Fort Lauderdale has to offer — while bringing the destination to life right on their mobile devices or desktops.

The Starmark team is extremely proud of the project, as this Digital Magazine is a first-of-its-kind for a destination. You can check out a quick preview in the video above.

Banner Advertising is Not Dead

Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016. (more…)

And the Flagler Award goes to…

Once again, Starmark and our clients took home several Flagler Awards this year at the 2014 Visit Florida Governor’s Conference, which was held September 22 at the Boca Raton Resort. The team scored top honors with five coveted “Henry” Awards, plus three Bronze Awards for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and SeaWorld Orlando. (more…)

Marketing to Millennials: The Power of Stranger

As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands. (more…)

Three ways to improve the prospect’s experience

Reprinted from South Florida Business Journal

Most marketers have accepted the fact that getting prospective buyers’ attention is no longer a process of bold interruption, but the intrigue of education and information. In that process, most send prospects to their organizations’ websites or landing pages for more information. (more…)

Using Twitter for PR Outreach

Part of Public Relations Outreach (PR Outreach) is being proactive when someone talks about your brand online.

To stand out from the clutter, savvy communicators know they also need to incorporate social media into their media relations and pitching efforts.

(more…)

Starmark Creates Immersive Digital Experience for Waterside Shops

Waterside Shops is the Gulf Coast’s premier shopping and dining destination, where the finest names in luxury retail and fashionable lifestyle stores are set amid a lush landscape of 30,000 tropical plants and flowering shrubs, a 550-foot-long hand-laid rock wall punctuated by cascading water, and dramatic lighting features. (more…)

Five ways mobile commerce can increase sales

Reprinted from South Florida Business Journal.

Today’s cashless society is not about plastic anymore. It’s on your smartphone or tablet, whether you are a consumer or a business. And the sooner you get onboard, the sooner you will experience what some businesses claim to have achieved: increased revenue. (more…)

Is Your Business Mobile Ready?

It’s no secret that the World Wide Web has gone mobile! Do you remember the days when having a website was paramount, and it was the only thing we needed to worry about besides managing the day-to-day operations of our businesses?

Bill Gates wasn’t kidding when he said, “If your business is not on the Internet, then your business will be out of business.”

Today, the Internet is just part of the equation. Enter mobile devices — (more…)

Using Vine for Marketing

With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video. (more…)

What if vending machines ran on social media shares instead of currency?

Study after study show users’ buying behaviors are influenced by their friends on social media. FanWise — invented in the Starmark Innovation Lab — fuels that influence and offers high rates of ROI, generates social buzz, builds likes and followers, and most importantly lets brands “control” what’s said about them on social media. (more…)