In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue.
The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think of Google Adwords a few years ago; so as more and more compete, the prices rise and so does our advertising budget. (more…)
Reprinted from South Florida Business Journal.
Marketers planning for the twists and turns of change in 2015 have to consider a plethora of opportunities. Being in front of the curve is no longer an option; it is a requirement for marketers to be passionately, even radically, prepared. (more…)
With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past. (more…)
Record numbers highlighted the 55th annual Fort Lauderdale International Boat Show. The event spanned seven locations across Broward County, covering more than three million square feet of space and home to an estimated $4 billion worth of boats, vessels and marine-related products. (more…)
In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients and prospects more effectively.’ In this article we’ll explore the difference between the two and the pros and cons of each. Let’s start with actually identifying the difference between a native app and a responsive website. (more…)
Reprinted from South Florida Business Journal
In Competitive Advantage, we have been predicting that mobile commerce would be coming since 2012.
While other systems – like Google Wallet and Softcard – popped up, they did not take off. But they’re becoming more popular with the launch of Apple Pay. (more…)
HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.
Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.
The world’s only global mobile marketing awards program, the Smartie Awards honor innovation, creativity and success by those who push the boundaries of mobile marketing. (more…)
Reprinted from South Florida Business Journal
Watch reviewer Ariel Adams has called the Apple Watch the first “real crossover watch” that will become a necessary tool in the everyday lives of everyday people.
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Starmark has developed a Fort Lauderdale Vacation Planner for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Loaded with rich multimedia content and vibrant imagery, the Digital Magazine offers an interactive experience beyond traditional printed flipbooks. The magazine is built from the ground up for a touch-screen, multi-sensory experience. It gives readers an immersive experience, enabling them to swipe, tap and click their way into everything Greater Fort Lauderdale has to offer — while bringing the destination to life right on their mobile devices or desktops.
The Starmark team is extremely proud of the project, as this Digital Magazine is a first-of-its-kind for a destination. You can check out a quick preview in the video above.
Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016. (more…)
Once again, Starmark and our clients took home several Flagler Awards this year at the 2014 Visit Florida Governor’s Conference, which was held September 22 at the Boca Raton Resort. The team scored top honors with five coveted “Henry” Awards, plus three Bronze Awards for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and SeaWorld Orlando. (more…)