Inspire a new generation of welders
Starmark recently created a new logo, brand essence video and positioning statement – “Inspiring the World Forward” – as part of the first phase of rebranding for the American Welding Society (AWS). (more…)
Latest Posts
Competitive Advantage Three ways to power up mobile marketing
Reprinted from South Florida Business Journal
Marketers, particularly those marketing to Baby Boomers, are scared. The Millennials, also called Generation Y (18-34 years of age), now have an annual U.S. spending power of over $200 billion, and are estimated to outpace baby boomers by 2017. (more…)
Is SoLoMo part of your integrated marketing strategy?
Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo. (more…)
Starmark launches new website for The Gardens Mall
The Gardens Mall is a luxurious super-regional shopping center in Palm Beach Gardens, Fla., featuring more than 160 world-class retail specialty shops and restaurants. The Forbes Company, owner and manager of the mall, sought to establish the mall as a fashion leader with exceptional customer service, and the new website launched by Starmark does just that. (more…)
Facebook limits Auto-Posters
Facebook is up to its antics once again with another algorithm update. Until recently, Facebook shared both explicit and implicit content equally meaning all updates regardless if they were initiated by users or triggered automatically within any number of apps. But times change and so must we as Facebook improves the process of distilling the News Feeds once again.
What does it mean for me or my business?
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Starmark is proud to announce 3 new members to our all-star team
Jeremy Schwartz is the vice president of digital marketing. In this role he helps all clients with their digital marketing plans and serves as a business analyst. His technical background enabled him to serve previously as the lead developer at Starmark. Today, Jeremy works with clients to apply their overall business goals and objectives to the online world. Jeremy translates this information for our creative and programming teams to ensure their quality digital work helps our clients meet their goals. (more…)
Let meeting planners know the beach has a business side
More than just sun and fun, Greater Fort Lauderdale needed to position themselves as a top meetings destination. They wanted meeting planners to know that everything they need for a sunny, successful meeting could be found in this dynamic location that’s also a serious business destination. It’s a place where commerce happens.
The Big Idea
Starmark created the Meet Sunny brand, leveraging the highly successful Hello Sunny overall branding campaign, and positioning Greater Fort Lauderdale as “the lighter, brighter side of meetings.” The team developed a three-part direct mail campaign that was sent to meeting planners. Enveloped around the theme “Wake up, charge up, meet up,” each piece was uniquely designed to communicate the Meet Sunny positioning.
Package #1 included a sunny yellow coffee mug with a Meet Sunny logo and a fun industry related message – “Bye-Bye Boring Meetings.” Also included was a blend of local gourmet coffee from renowned Chef Jean Gourmet Emporium – a favorite off-site venue for meeting attendees. The package was purposely housed in a recycled kraft paper box, to address the environmental “green” issues and concerns that impact this industry.
Package #2 followed exactly one week later. This package contained a 3-panel brochure with the headline “Charge up your team.” It featured beautiful waterway yacht meetings and other outdoor activities. The brochure invited the reader to put the power of the sun behind their meeting and their mobile device. The package surprise was a solar powered “Meet Sunny” mobile phone charger.
Package #3 followed exactly one week after #2. It included a custom brochure, with built-in video technology. The booklet featured the new Meet Sunny video as well as testimonials.
The Big Results
- In less than 3 months, 25 site visits were booked as a direct result of the campaign
- A large Annual Association Convention booked as a result of the mailer.
- 17% of respondents visited the microsite for the program
- Meeting traffic on sunny.org increased 57% during the month of the program
Boost Your SEO with Google Authorship
Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.
So what is Google Authorship and Author Rank? What does it mean for me or my business?
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Port Everglades wins award of excellence from AAPA
Port Everglades recently made a giant splash by winning the Award of Excellence from the 2014 American Association of Port Authorities (AAPA) Communications Awards. Port Everglades was recognized for its cruise industry video, which was directed and scripted by Starmark. The Port Everglades Powerhouse Cruise Port video incorporates the Port’s “splash” theme with animated water droplets and cresting waves that introduce different segments of the three-minute video. Each segment highlights the big advantages of cruising from Port Everglades – location, speed, service and flexibility with the backdrop of Greater Fort Lauderdale as a vibrant, sunny vacation destination. The video communicates the value of the Port to the local economy, particularly with future renovation and expansion plans announced last year. (more…)
Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?
It seems that the already-infinite number of possibilities to create re-marketing lists with Google Analytics grows exponentially by the day so it goes without saying that most of us feel a little overwhelmed by the prospect of managing our lists more than growing our business. With the introduction of Google Analytics’ “Smart Lists,” life has gotten a little easier and more convenient with the tool that automates list management so we all can get back to those big ideas.
How can Google Analytics know what’s best for my business or my client’s business?
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Baseline metrics CEOs need for online brand oversight
Reprinted from South Florida Business Journal.
Great CEOs have a vision of their companies’ futures based on understanding the needs and desires of their stakeholders and customers. Today’s business leaders also need a clear understanding, not only of the future, but the precarious position of their brands today, even moment by moment, online. (more…)
Tear the lid off traditional brand development
Over the past 10 years, uVu Technologies has grown into a global premier design and materials engineering leader, recognized for its contributions to manufacturing efficiency and consumer safety. When the company expanded into three core divisions of consumer packaging, industrial instruments and digital development, they needed a new branding program that would align the organization’s multi-layered brand presence.
The Big Idea
Starmark developed a branding initiative that aligned the three lines of business under one umbrella, while highlighting the individual strengths of each division. Once we created a cohesive brand family, phase one of the rollout consisted of a new website developed by the team. The site established the company as a multi-sector, research and development organization, while giving them a branded look and feel that housed uVu’s corporate message and mission, along with its respective divisions.
The next phase included the design of an award-winning trade show booth that captured uVu’s innovative personality. The booth’s unique design and structure highlighted the company’s commitment to developing new technologies. Additional branding elements included corporate brand guidelines that unified the three divisions and provided the organization with elements for their brand toolbox, including photography from Starmark’s product shoot; along with an umbrella brand mark.
Starmark also helped uVu Technologies launch one of its most recent innovations, hot lids. Campaign components consisted of a colorful brochure to communicate the features and benefits of the lids, an informative side-by-side comparison video, and a dimensional direct mailer that was designed to build awareness of the company’s flagship product — uVu hot lids — among C-level executives across the country, putting the product directly in their hands. Each cup in the mailer represented a key benefit of the lids.
Coffee spills are no fun, but they are fun to watch in slow-motion. Starmark added personality and panache to the rather pedestrian problem of coffee spills with a video that is part physics lecture, part blooper reel. The result is a branding initiative that demonstrates the superiority of uVu’s hot beverage lids. It refreshes an old-fashioned industry with an up-close, fast-paced, slow-motion look at its newest technology.
What was so hot about the campaign? We took an every day coffee cup, and convinced key decision makers there was a need for a better, mode dependable lid.
Big Results
In just 24 months, Starmark’s award-winning campaign and marketing strategies helped to garner the response needed to attract a leading manufacturer, who then signed a major licensing deal with uVu.