How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.
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Images are becoming increasingly important to social media success. Facebook and Twitter have both completed recent upgrades that make images and video more prominent in their streams. Furthermore, Instagram, owned by Facebook, and Vine, owned by Twitter, are surging in popularity and swelling with new features.
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When the Greater Fort Lauderdale Convention and Visitors Bureau unveils its festivities in New York City next week, a vending machine filled with Hello Sunny sunglasses will help brand the experience. The machine will dispense the sunglasses for free, thanks to Starmark’s patent-pending FanWise™ technology installed inside. (more…)
Twitter is looking a lot more like Facebook – beyond just a much-hyped IPO. Twitter has added photo and video previews to users’ timelines, both on the web and on mobile. Tweets that contain photos or Vine links will automatically preview those images. The change helps Twitter catch up to Facebook’s expanded emphasis on images.
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Starmark designed an online 360° experience for the El Conquistador Resort with the meeting professional, wedding planner and bride in mind. This initiative gave the resort’s relationship with these target audiences a boost. Since most planners could also select more accessible resorts, this cutting-edge 360° tool eliminated the need for them to travel all the way to the rainforest to choose a venue. An immersive virtual tour of the Puerto Rican paradise empowered El Conquistador’s sales team, differentiating them from their stateside competitors.
HIGHLIGHTS:
Gmail, like many email providers, had disabled email images by default. Images can be used maliciously — to load viruses to your computer or to expose details of your mailbox to spammers and hackers. In a major change, Gmail has decided to enable images by default. To protect users, Google will serve the images from Gmail servers.
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Reprinted from the South Florida Business Journal
Three megatrends in marketing and communications will be growing at lightning speed in 2014. Taking part in these growing waves of opportunity can reap big rewards for early adopters. (more…)
A December 2013 survey of nearly 10,000 women found that when it comes to making purchase decisions, Facebook recommendations from friends and family have the highest impact. The influence of friends and family was followed, in descending order, by professionals, website reviews, acquaintances, and bloggers, bottoming out with celebrities, who had the greatest impact on only 11 percent of purchasing decisions. (more…)
Starmark was tasked by Nova Southeastern University (NSU) to create a short but compelling video to promote the university’s campus and achievements to three key audiences: prospective students, parents and Fort Lauderdale businesses. The video presents NSU’s impact on the community, and generates well-deserved feelings of NSU pride. Starmark deployed cutting edge aerial technology to capture breathtaking views ordinarily shot by helicopter.
Five years ago today, Starmark began posting eTips, our research and recommendations for today’s marketer. Three books and 153 eTips later, we wanted to look back at our original five posts and see how our ideas have held up over time. (more…)
Google’s war on links intended to manipulate site rankings has now spread to paid press release distribution. In the company’s updated guidelines, Google describes unnatural links as “ … links with optimized anchor text in articles or press releases distributed on other sites.” Since Google considers these links to be paid links, their use could expose you to penalties including a huge drop in ranking or complete removal of your site from Google’s index.
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On December 5, Starmark celebrated the warmth of the season at its downtown Fort Lauderdale headquarters. The evening provided an opportunity for Starmark to thank all its clients and reflect on the year’s achievements.
.In her remarks, Starmark President Jacqui Hartnett said, “We are grateful for the success of Starmark and our client partners over the past year, and we’re excited about the year to come.”