QR Codes are dead, long live SMS
Microsoft is shutting down its Tag Reader application and system in two years.
How does that affect QR codes you ask? Well, in a broad sense, it signals the death of the mobile barcode in general.
(more…)
Latest Posts
From Teenage Immigrant to AlphaStaff CEO
Reprinted from SunSentinel.com/Business.
“Decide what you want. Discover what the customer wants. Deliver plus one.” Those aren’t just principles from one of Cristina Allan’s favorite books. (more…)
Better for mobile SEO: Responsive Design or a mobile-specific site?
SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.
For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users. (more…)
Starmark receives top honors from MarCom Awards
Starmark announced that campaigns on behalf of clients in Orlando and Fort Lauderdale have won MarCom’s prestigious Platinum Awards. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals.
Starmark’s entry on behalf of SeaWorld Orlando’s Epic Voyage Tour received a Platinum Award in the category of Integrated Marketing Campaign. In 10 of SeaWorld Orlando’s major U.S. feeder cities, the Epic Voyage Tour fueled awareness of the opening of the attraction Antarctica: Empire of the Penguin.
(more…)
Get onboard with the boat show’s social media coverage
Reprinted from South Florida Business Journal.
While few events are as large as the Fort Lauderdale International Boat Show, it provides a great opportunity to observe and participate in the good and not-so-good use of social media. And, it’s in Fort Lauderdale through Monday – #FLIBS, for those of you who want to start reading and sharing the tweets. (more…)
Sentiment: What are your Analytics really Saying?
Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.
(more…)
Retargeting: Reconnecting with Customers
Retargeting is a new, hot technology that can guarantee an effective frequency of customer contact. However, if you’re not careful, overexposure can lead to diminishing returns. Expert consultation is key prior to rollout.
(more…)
Microdata and the future of search
In March 2013, Facebook announced the launch of its Facebook Graph Search, a direct search engine challenge to Google. Facebook’s approach to search was not to rank websites based on keywords, but rather to use its own data trove to return meaningful results based on relationship entities. For a context-related search, Google would be unable to compete.
(more…)
Mirroring your customers on Facebook
Mirror, Mirror is a favorite Star Trek episode. In that episode the “mirror” copy of Kirk and team are exact opposites of the characters we have come to love. But what if Starfleet could have many Captain Kirks — or — many captains just like him?
That’s what the Facebook Lookalike Audiences aims to do. (more…)
Starmark publishes volume 3 of its eTIPS book: ’50 eTIPS to Keep You Ahead of the Curve’
Starmark announced today the official release of the third volume of its compendium of research and recommendations for today’s marketer. This eTips edition: “50 eTIPS TO KEEP YOU AHEAD OF THE CURVE” focuses on the technologies that are revolutionizing business, and how companies and organizations can grab a critical edge in areas such as mobile and SEO. The book provides clear explanations of advanced social media concepts such as measuring influence and interpreting analytics. (more…)
Is a Blogger a Journalist?
The decline of print journalism is creating a host of new challenges for public relations pros. However, the dramatic drop in print reporting has been matched by an equally significant surge in new media reporting, namely: bloggers.
(more…)
Internal Communications is Never Internal
In companies large and small, internal communications can take a variety of forms, such as newsletters, email broadcasts, and postings to the company Intranet. Although the authors of these announcements are writing for internal consumption – and internal consumption only – the annals of business blunders are filled with the consequences of these communications breaking free of company property.
(more…)