Reprinted from the South Florida Business Journal.
The majority of C-suite executives may not have embraced tweeting themselves, but they cannot ignore what is becoming one of the web’s most powerful business tools. (more…)
Bitcoin is a peer-to-peer decentralized cryptocurrency launched in 2008. It has excellent mcommerce potential because this currency was born in the digital world.
With most mcommerce efforts – PayPal, Square, Venmo and Dwolla, to name a few – you need an online “account.” With Bitcoin, you have a digital wallet instead, and the actual currency is stored in your wallet on your computer or phone. (more…)
One of the many components of our Greater Fort Lauderdale Convention & Visitors Bureau “Hello Sunny” campaign, these :30 TV spots were designed for both winter and summer audiences. The spots capture Greater Fort Lauderdale’s unique vibe, favorable climate and breezy lifestyle — while communicating the ease of Fort Lauderdale in a welcoming, fun way.
Did you know you can use Twitter to drive lead generation? Twitter has created Lead Generation Cards that gather a user’s email address, name and Twitter handle directly through the social media platform.
Growing your email list should be a key component of your marketing program. With a solid email list, you can market your brand in myriad ways, offering discounts, promoting content, and announcing new products. The ability to convert your Twitter followers into email subscribers is particularly interesting. The people who care to follow you on Twitter are surely great email prospects too.
How does this work on Twitter? (more…)
Microsoft is shutting down its Tag Reader application and system in two years.
How does that affect QR codes you ask? Well, in a broad sense, it signals the death of the mobile barcode in general.
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Reprinted from SunSentinel.com/Business.
“Decide what you want. Discover what the customer wants. Deliver plus one.” Those aren’t just principles from one of Cristina Allan’s favorite books. (more…)
SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.
For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users. (more…)
Starmark announced that campaigns on behalf of clients in Orlando and Fort Lauderdale have won MarCom’s prestigious Platinum Awards. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals.
Starmark’s entry on behalf of SeaWorld Orlando’s Epic Voyage Tour received a Platinum Award in the category of Integrated Marketing Campaign. In 10 of SeaWorld Orlando’s major U.S. feeder cities, the Epic Voyage Tour fueled awareness of the opening of the attraction Antarctica: Empire of the Penguin.
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Reprinted from South Florida Business Journal.
While few events are as large as the Fort Lauderdale International Boat Show, it provides a great opportunity to observe and participate in the good and not-so-good use of social media. And, it’s in Fort Lauderdale through Monday – #FLIBS, for those of you who want to start reading and sharing the tweets. (more…)
Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.
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Retargeting is a new, hot technology that can guarantee an effective frequency of customer contact. However, if you’re not careful, overexposure can lead to diminishing returns. Expert consultation is key prior to rollout.
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In March 2013, Facebook announced the launch of its Facebook Graph Search, a direct search engine challenge to Google. Facebook’s approach to search was not to rank websites based on keywords, but rather to use its own data trove to return meaningful results based on relationship entities. For a context-related search, Google would be unable to compete.
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