Latest Posts

Starmark’s Creative Honored with 6 Addy Awards from the Fort Lauderdale ADFED

Fort Lauderdale based integrated marketing agency Starmark has received six awards, including four gold, at the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards.

For client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark won a Gold ADDY for the Non-Traditional Advertising Campaign “Goodbye Chilly, Hello Sunny – Chicago” as well as a Silver ADDY for the colorful “Goodbye Chilly, Hello Sunny – Chicago” Newspaper Spadea. (more…)

Provide a powerful sales tool that gives planners outside Orlando a 360° virtual view of two resorts

Starmark constructed an interactive 360° tour of the Hilton Orlando Bonnet Creek complex and the luxury Waldorf Astoria Orlando resort. By presenting meeting planners and trade show managers with a clear vision of what to expect, this virtual tool amplified both the Hilton and Waldorf’s sales teams’ overall selling process, reaching two levels of target audiences. Planners could book with confidence and use an interactive feature that enables them to enter dates and plan their meeting in detail from the very start.

HIGHLIGHTS:

Drag and drop meeting planner tool
Immersive app optimized for handheld devices
High resolution video and photo galleries
Property map within proximity to theme parks
Downloadable pdfs of dining menus and catering information
Detailed room information and floor plans
Floor-to-ceiling panoramic photography view of:
- Interior of both hotels
- Lazy river, pool and private cabanas
- Meeting rooms
- Dining amenities
- Promenade

Where To Start: Know Thy Customer

When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market.
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Starmark Makes Waves With New Port Everglades ‘Splash’ Video

Port Everglades’ new world-class cruise industry video debuted March 11 at Cruise Shipping Miami (CSM), the leading international exhibition and conference serving the cruise industry by bringing together buyers and suppliers for a week of networking, sourcing and education. Produced in partnership between Starmark, Port Everglades and LP Media, the 3-minute video highlights the Port’s “advertising campaign with splash water theme” and employs refreshing new technologies and special effects that brand Port Everglades as South Florida’s “Powerhouse Port.” (more…)

What is Facebook Paper?

iPhone owners who love Facebook are in for a treat. In early 2014, Facebook launched an app called Paper. As many have said, Paper is what Facebook would look like if it had been built in 2014. Frequent Facebook users, after spending a few minutes absorbing Paper’s magnificent visual presentation and horizontal scrolling, will switch permanently to the new app. So how can brands take advantage of this platform?
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Starmark gives boost to Broward Center’s fundraising with Encore!

Since 2011, the Broward Center for the Performing Arts has been promoting its capital expansion project, ENCORE!Building Community through the Arts, and Starmark has been working in tandem with the downtown venue every step of the way. (more…)

How to navigate today’s social media landscape

The bright lines separating owned, earned and paid media have disappeared. For example, a company can write content (owned) that looks like a news article (earned), and pay to have that article posted as syndicated content on the web (paid). A brand’s Facebook post (owned) can receive more views by turning it into a Promoted Post (paid). And the trifecta: Vending machines outfitted with Starmark’s FanWise™ social reward technology provide instant rewards to visitors for posting specific, brand-crafted social status updates from their mobile devices (earned/owned/paid). (more…)

All Paid Media Deserves a Benchmark

How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.
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Let’s get visual

Images are becoming increasingly important to social media success. Facebook and Twitter have both completed recent upgrades that make images and video more prominent in their streams. Furthermore, Instagram, owned by Facebook, and Vine, owned by Twitter, are surging in popularity and swelling with new features.
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