It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic?
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A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news.
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As America’s leading home warranties for appliances and systems, HMS National is committed to making home ownership easy by working with real estate agents to provide affordable coverage to home buyers and sellers. Part of that commitment is to educate realtors and agents on the importance of home warranties. So they sought to make engagement with their clients more fun, while also providing further education about home warranty coverage options.
Starmark developed the “HMS Match & Win” Spring Promotion. Participating agents were encouraged to Uncover What’s Covered with this virtual scratch off game that could be played on the HMS website, Facebook page or on mobile devices. Participants who matched two major systems or appliances that HMS covers, or an HMS Home Warranty fact, were eligible to win a $25 restaurant.com certificate. All games played were also automatically entered for a chance to win the grand prize – a $1,000 gift card!
Launched in early spring right before the peak of home buying and selling season, the strategy behind the promotion was that the more agents knew about HMS products, the more comfortable they would be selling them. The promotion was also created to build traffic on the HMS social media pages and landing/registration page.
Participating realtors were encouraged to come back and play daily, and they did. In fact, 15,539 agents played a total of 25, 022 games, resulting in over 50,800 online impressions and an immeasurable amount of product education. HMS also received 424 new registrants for their realtor marketing program.
You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation of your product, what they think of your customer service (both physical world and online), the way you treat your employees (as well as the workers in your supply chain), your carbon footprint, your participation in the community and more. (more…)
Fort Lauderdale based integrated marketing agency Starmark has received six awards, including four gold, at the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards.
For client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark won a Gold ADDY for the Non-Traditional Advertising Campaign “Goodbye Chilly, Hello Sunny – Chicago” as well as a Silver ADDY for the colorful “Goodbye Chilly, Hello Sunny – Chicago” Newspaper Spadea. (more…)
Starmark constructed an interactive 360° tour of the Hilton Orlando Bonnet Creek complex and the luxury Waldorf Astoria Orlando resort. By presenting meeting planners and trade show managers with a clear vision of what to expect, this virtual tool amplified both the Hilton and Waldorf’s sales teams’ overall selling process, reaching two levels of target audiences. Planners could book with confidence and use an interactive feature that enables them to enter dates and plan their meeting in detail from the very start.
HIGHLIGHTS:
When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market.
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Port Everglades’ new world-class cruise industry video debuted March 11 at Cruise Shipping Miami (CSM), the leading international exhibition and conference serving the cruise industry by bringing together buyers and suppliers for a week of networking, sourcing and education. Produced in partnership between Starmark, Port Everglades and LP Media, the 3-minute video highlights the Port’s “advertising campaign with splash water theme” and employs refreshing new technologies and special effects that brand Port Everglades as South Florida’s “Powerhouse Port.” (more…)
Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.
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iPhone owners who love Facebook are in for a treat. In early 2014, Facebook launched an app called Paper. As many have said, Paper is what Facebook would look like if it had been built in 2014. Frequent Facebook users, after spending a few minutes absorbing Paper’s magnificent visual presentation and horizontal scrolling, will switch permanently to the new app. So how can brands take advantage of this platform?
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Since 2011, the Broward Center for the Performing Arts has been promoting its capital expansion project, ENCORE!Building Community through the Arts, and Starmark has been working in tandem with the downtown venue every step of the way. (more…)
The bright lines separating owned, earned and paid media have disappeared. For example, a company can write content (owned) that looks like a news article (earned), and pay to have that article posted as syndicated content on the web (paid). A brand’s Facebook post (owned) can receive more views by turning it into a Promoted Post (paid). And the trifecta: Vending machines outfitted with Starmark’s FanWise™ social reward technology provide instant rewards to visitors for posting specific, brand-crafted social status updates from their mobile devices (earned/owned/paid). (more…)