Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?
It seems that the already-infinite number of possibilities to create re-marketing lists with Google Analytics grows exponentially by the day so it goes without saying that most of us feel a little overwhelmed by the prospect of managing our lists more than growing our business. With the introduction of Google Analytics’ “Smart Lists,” life has gotten a little easier and more convenient with the tool that automates list management so we all can get back to those big ideas.
How can Google Analytics know what’s best for my business or my client’s business? (more…)
Baseline metrics CEOs need for online brand oversight
Great CEOs have a vision of their companies’ futures based on understanding the needs and desires of their stakeholders and customers. Today’s business leaders also need a clear understanding, not only of the future, but the precarious position of their brands today, even moment by moment, online. (more…)
Tear the lid off traditional brand development
Over the past 10 years, uVu Technologies has grown into a global premier design and materials engineering leader, recognized for its contributions to manufacturing efficiency and consumer safety. When the company expanded into three core divisions of consumer packaging, industrial instruments and digital development, they needed a new branding program that would align the organization’s multi-layered brand presence.
The Big Idea
Starmark developed a branding initiative that aligned the three lines of business under one umbrella, while highlighting the individual strengths of each division. Once we created a cohesive brand family, phase one of the rollout consisted of a new website developed by the team. The site established the company as a multi-sector, research and development organization, while giving them a branded look and feel that housed uVu’s corporate message and mission, along with its respective divisions.
The next phase included the design of an award-winning trade show booth that captured uVu’s innovative personality. The booth’s unique design and structure highlighted the company’s commitment to developing new technologies. Additional branding elements included corporate brand guidelines that unified the three divisions and provided the organization with elements for their brand toolbox, including photography from Starmark’s product shoot; along with an umbrella brand mark.
Starmark also helped uVu Technologies launch one of its most recent innovations, hot lids. Campaign components consisted of a colorful brochure to communicate the features and benefits of the lids, an informative side-by-side comparison video, and a dimensional direct mailer that was designed to build awareness of the company’s flagship product — uVu hot lids — among C-level executives across the country, putting the product directly in their hands. Each cup in the mailer represented a key benefit of the lids.
Coffee spills are no fun, but they are fun to watch in slow-motion. Starmark added personality and panache to the rather pedestrian problem of coffee spills with a video that is part physics lecture, part blooper reel. The result is a branding initiative that demonstrates the superiority of uVu’s hot beverage lids. It refreshes an old-fashioned industry with an up-close, fast-paced, slow-motion look at its newest technology.
What was so hot about the campaign? We took an every day coffee cup, and convinced key decision makers there was a need for a better, mode dependable lid.
Big Results
In just 24 months, Starmark’s award-winning campaign and marketing strategies helped to garner the response needed to attract a leading manufacturer, who then signed a major licensing deal with uVu.
Facebook Brand Pages increase Visibility with Page Tagging
It seems that every day we read an article about how Facebook is reducing your ability to reach audiences via never-ending updates to its news-feed algorithm. Well, there is still hope for business pages everywhere. Recently Facebook adjusted its settings once again, but this time, it’s in our favor as marketers. When a brand page tags another brand page in their post, that post may appear in the news feeds of the tagged brand’s followers even if those followers don’t like your page.
Starmark Wins AAF Florida ‘Best of Show’ 2014 ADDY Award
On the heels of winning the “Best of Show”Flagler Awards two years in a row for Florida tourism advertising, Starmark was named “Best of Show” ADDY® Award winner for all categories of advertising by the American Advertising Federation in its 4th District (Florida and the Caribbean) for 2013/2014. (more…)
Starmarkers joined MIASF for private viewing of Artists for Conservation exhibit at NSU
On May 14, Starmarkers joined MIASF (Marine Industries Association of South Florida) for the private viewing of the Artists for Conservation exhibit at Nova Southeastern University. MIASF invited its board of directors, Marine Industry Day sponsors and guests to take a sneak peek at this new world-class cultural event. This was the very first viewing of the Artists for Conservation exhibit in Fort Lauderdale. The 57-piece collection shares the important message about what needs to be done to help conserve our natural resources. All artwork sales benefit wildlife conservation – a great kickoff to MIASF’s Marine Industry Day celebration.
Starmark Client Copa Airlines Announces New Nonstop Flights!
Starting July 11, 2014, Copa Airlines will offer new nonstop service from Fort Lauderdale/Hollywood International Airport to the “Hub of The Americas” in Panama. The new service, which offers more daily flight options to more destinations in Latin America than any other airline, will operate every Monday, Wednesday, Friday and Saturday. (more…)
2014: The Year Of Prankvertising
“Prankvertising,” as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising. (more…)
Are You Prepared to Meet the Next Generation on Video?
It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic? (more…)
A Digital First Mindset for Earned Media
A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news. (more…)
Engaging realtors in a fun and educational way
As America’s leading home warranties for appliances and systems, HMS National is committed to making home ownership easy by working with real estate agents to provide affordable coverage to home buyers and sellers. Part of that commitment is to educate realtors and agents on the importance of home warranties. So they sought to make engagement with their clients more fun, while also providing further education about home warranty coverage options.
The Big Idea
Starmark developed the “HMS Match & Win” Spring Promotion. Participating agents were encouraged to Uncover What’s Covered with this virtual scratch off game that could be played on the HMS website, Facebook page or on mobile devices. Participants who matched two major systems or appliances that HMS covers, or an HMS Home Warranty fact, were eligible to win a $25 restaurant.com certificate. All games played were also automatically entered for a chance to win the grand prize – a $1,000 gift card!
Launched in early spring right before the peak of home buying and selling season, the strategy behind the promotion was that the more agents knew about HMS products, the more comfortable they would be selling them. The promotion was also created to build traffic on the HMS social media pages and landing/registration page.
Big Results
Participating realtors were encouraged to come back and play daily, and they did. In fact, 15,539 agents played a total of 25, 022 games, resulting in over 50,800 online impressions and an immeasurable amount of product education. HMS also received 424 new registrants for their realtor marketing program.
Online Reputation Management at your Fingertips
You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation of your product, what they think of your customer service (both physical world and online), the way you treat your employees (as well as the workers in your supply chain), your carbon footprint, your participation in the community and more. (more…)
