Social Media Policies
You hear a lot of companies doing their best to jump on board constructing “social media policies” (SMP). SMPs provide the foundation that you must not only hire from, but mandate how anyone within your company who uses social media tools interacts in this environment. (more…)
With mobile ad spending on the rise, largely due to the increasing smartphone and tablet usage, so to is the effectiveness of mobile ads which are now beginning to outperform their online display counterparts. (more…)
Social Reporting is the quantitative reporting of data within each of your social accounts. For instance, this would include Twitter followers, Facebook fans, LinkedIn followers, YouTube subscribers, etc. In short, the hard numbers you can use as reporting. (more…)
Best practice is a coined expression or neologism used to designate a technique, method, process, activity, incentive, or reward which is regarded as more effective at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance. The idea is that with proper processes, checks and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. —Wikipedia
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Fort Lauderdale based interactive advertising agency Starmark International, earned seven ADDY Awards at the recent Advertising Federation of Greater Fort Lauderdale’s ADDY Awards ceremony this past weekend. (more…)
What does personal brand mean? For many, it means being an expert within a category; for others, a platform by which one can convey their services and products. And some see their brand as the extension of energy and credibility that people should come to expect from you in what you do and say. A personal brand is all of these things and much more. (more…)
Fort Lauderdale, FL – Starmark, a premier advertising and interactive marketing firm headquartered in South Florida since 1998, has chosen Museum Plaza, 200 South Andrews Ave, as its agency headquarters location for the next decade Starmark President, Jacqui Hartnett, announcement today.
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We all know that Public Relations traditionally centers around strong personal relationships with editors, the ability to astutely pitch time-sensitive and trendy story ideas and orchestrate newsworthy events. What you may not know is the amount of writing that is involved in Public Relations — from press releases and media alerts to website copy and online articles. If that writing is not optimized for search engines, there’s a huge hole in your marketing strategy.
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Most businesses that are online have a unique je ne sais quoi that makes them special. Successful business websites can be broken down into nine succinct components:
Your look & brand essence
Is the look of your website, social media and traditional print materials consistent? Do they express your voice? Are they working in harmony or are they all different, cluttered and confusing your goals and objectives? Remember that your design is the first thing people see even before they’ve read a word.
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In a previous eTip we mentioned that you should setup a YouTube Channel and optimize your video descriptions and tags for search engine optimization. Afterall, YouTube is the #2 search engine by number of searches, so you want to be found there too. But for people hard of hearing or deaf, they only get half the YouTube experience. That’s where closed captioning comes in. (more…)
In an age where attention is gained or lost with the click of a mouse, branding is more important than ever. Not only is it the key differentiator between you and your competitors, it’s also your source of promise to your customers — reassuring them that your product or service is worth their time and money. The good news is, in today’s globalized business environment, the opportunity for companies to have a world-class brand, whether they are large or small, is huge.
Lately I have been seeing lots of automotive brands like Jaguar, BMW, and Hyundai releasing mobile apps to help market their autos. I have even seen a GM tv spot solely dedicated to selling their OnStar mobile app.
Last month I purchased a new car, (a Chevy Volt electric car actually, you can read about it here) And with that purchase I had the opportunity to see what GM is doing in the mobile space first hand. (more…)