Microsoft Tag Showcases Starmark and the Greater Fort Lauderdale CVB
As mentioned in our Mobile Tagging post last year, Starmark has been rolling out Mobile Tags on ads and promotional materials for the Greater Fort Lauderdale CVB.
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Keep Port Everglades Shipshape
On Saturday morning, Karen Deryk, Creative Services Manager of Starmark, her son, and Lisa Hoffman, Group Account Director of Starmark, joined 100 other participants in the “Keep Port Everglades Shipshape” drum painting event, held at Port Everglades, one of the agency’s AOR clients. In fact, Lisa did more than participate in this worthwhile project. Her painting of an underwater coral reef scene won first prize in the adult category. This community service project transformed recycled petroleum drums into beautiful trash and recycling bins to be used throughout the Port. The event was such a success that Port Director Phil Allen plans to make it annual event.
Bring Your Kids to Work Day
The children who participated in Starmark’s Bring Your Kids To Work Day experienced first hand what its like to work in an integrated communications agency. Starmark put them to work as junior account coordinators (tiny, really) for a popular toy company. The kids had to do the following:
- Understanding: Explore the company’s website and describe what they liked about it.
- Research: Find ‘fan’ videos for the company on You Tube and document what they liked
- First-hand Experience: Play with the product
- Concepting: Make an Ad for the product.
Starmarkers Voluntarily Pledge to Reduce Carbon Footprint in Honor of Earth Day
One hundred percent of Starmark International employees pledged to reduce either their individual carbon footprint or the carbon footprint of their entire family in honor of Earth Day.
Each employee calculated their carbon footprint by visiting http://green.yahoo.com/calculator/ and answering a few simple questions. Then, they clicked on “Make a Plan” at and pledged to reduce their carbon footprint by committing to a few small changes.
Starmark Takes Home A Record Nine Addy Awards
Starmark took home a staggering nine ADDY Awards at the recent Advertising Federation of Greater Fort Lauderdale’s ADDY Awards ceremony – a record number for the agency.
Starmark’s efforts garnered one Gold ADDY award for the creation of IMA Yachts’ Flash Website, work that will advance to the regional competition. Additionally, the agency earned eight Silver ADDY awards for a variety of campaigns, including an IMA Yachts Sales Video; Atlantis, Paradise Island Resorts Sea Keepers Logo; the Kissimmee CVB Meetings Print Ad; a University of Miami Undergraduate Flash Website as well as the school’s Executive MBA | MBA Printed Brochure; Nova Southeastern University’s Fan Frenzy Social Media Campaign Print Ad; the Greater Fort Lauderdale CVB Spring/Summer Flip Flop Campaign and a Direct Marketing Association Campaign created for AccuData Integrated Marketing Services.
Part One: Two, Three, Foursquare
Foursquare is an application that takes full use of your phone’s global positioning system (GPS). After you load the free application (and submit some quick profile information) your phone will tell you what’s around you: restaurants, bars, retail stores, hotels, sites, and various points of interest (to say the least). You will find friends that are also using the system by tying your Facebook and Twitter account to the Foursquare application. You then begin your journey with Foursquare by “checking in” to locations, which updates your status with a map icon and a pin, which is a nice touch.
Profiles of New Staff
Jeff Titelius
Digital Services Manager
Starmark is pleased to present the newest member of our Interactive team, Jeff Titelius. As Digital Services Manager, Jeff has already hit the ground running to support Starmark in its growing commitment and dedication to all things digital. Jeff brings 13 years of experience working in Central Florida at Disney, within a variety of marketing and sales roles.
We hope that 2010 is off to a great start for you and your brands!
We’ve noticed an incredible buzz among consumers who are piling into the South Florida area for both the Pro Bowl and the Super Bowl. As an integrated ad agency, we’ve been busy helping our client, the Greater Fort Lauderdale Visitors & Convention Bureau, capitalize on this influx of people and national interest. Events like these present rare opportunities to propel a brand, and offer a tremendous opportunity to “showcase the brand” via digital and traditional efforts. The good news is that prior to this business period, travel, overall, jumped significantly and the airlines in and out of Fort Lauderdale-Hollywood International Airport (FLL) were flying with good load factors, even before the peak season.
Dalai Lama To Visit Nova Southeastern University
We’re feeling enlightened by association. Starmark client Nova Southeastern University in Davie, will be one of only two Florida colleges visited by His Holiness, the 14th Dalai Lama of Tibet during his stay in South Florida. The wisdom and grace of His Holiness was such a delight during his last visit in 2004, that South Floridians are eagerly anticipating his return.
The Super Bowl’s In Town – And We’re Rooting For Greater Fort Lauderdale
While most football fans are fixated on the Saints vs. the Colts, at Starmark, we’re huge fans of our client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). With the Super Bowl coming to South Florida, they’re very big winners.
Twitter for Business – The "TWEET" Cheat Sheet
Over the past 10 (and for some of you, 15) years, you’ve seen the Internet become a functioning part of your marketing arsenal. The question at conferences is no longer “do you have a website?” but “what generation IS your website?” Now people are telling you that social marketing and Twitter are the hip new things and you’d better get on board before you’re left far behind.
Winterfest ’09
Fort Lauderdale’s annual Winterfest celebration is best known for one thing: it’s one-of-a-kind boat parade. In its 38th year, the parade has been tagged the “Greatest Show on H2O” and “The World’s Most Watched Boat Parade” and – for good reason. Comprised of over 100 festively decorated boats, this illuminated armada leisurely makes its way up 12 miles of Fort Lauderdale intracoastal waterway, entertaining over one million spectators plus millions more via television. As always, it is a great way to celebrate the season with friends, family and associates.