Latest Posts

Build a Following with Email Marketing

Email marketing is essential these days. It’s a way to communicate with customers monthly, weekly, daily or several times a day – but with the benefit of a low “cost of entry.” To begin, all you need are email addresses, an email marketing service provider, and of course, something to say. But be sure to keep it interesting. Email topics may include upcoming sales promotions, information about your service or product, a credibility story, events and more. These ongoing messages keep your company top-of-mind and help build customer loyalty.

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Roll Out the Welcome Mat with Local Search

Reach the consumers in your neighborhood, city or region with local search. This is a great tool for small businesses looking to advertise on the Web, Yahoo! and Google offer local versions of their search engines. Citysearch is another site to look into. With this marketing tool, small businesses such as restaurants, hair salons, insurance agencies and boutiques will be able to target a localized consumer base through search results.

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Starmark Receives National Recognition, Ranking as a Top Diversity-Owned Small Business

Recognizing the economic power of multicultural business, DiversityBusiness.com – the nation’s primary resource for small businesses and Fortune 1000 companies – has named Starmark International one of the Top Ten Woman-Owned Businesses in Florida. Regionally, Starmark is the second top woman-owned business in Fort Lauderdale, according to DiversityBuiness.com’s ranking.
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Starmark Hosts Gallery Night for Alan S. Maltz, Official Fine Art and Wildlife Photographer of Florida

On April 16, 2009, Starmark International, a full-service integrated marketing communications agency located in Dania Beach,  Florida will host “Gallery Night” for artist Alan S. Maltz.

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Ads on Facebook Make It Easy to Hit Your Target Audience

Placing ads on Facebook and/or LinkedIn is certainly worth a try. For a relatively low budget of a few hundred to a few thousand dollars, you can test these social media waters. And you can choose the pay-per-click or CPM (cost per thousand impressions) plan.

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Promote yourself in bulk with group discounts

If your company sells products or services online, you can increase your visibility by offering discounts to relevant associations, trade organizations, and people with popular blogs or e–newsletters. Approach these groups and offer a discount on the purchase of your product or service to their members and subscribers. For example, if you sell Italian kitchen cabinets, a builder’s association or interior design blogger might be interested in offering their members a discounted price.

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Use landing pages to increase conversions

When doing Search Engine Marketing (SEM), or paid search, it’s important that search engine results take consumers to a specific landing page, as opposed to your home page. This is especially true when using a long tail keyword strategy.

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Blog comments are key to getting your URL out there

Link building involves anything you do to point hyperlinks back to your website or blog from other websites. One of the easiest (and totally free) ways to accomplish this is to leave a comment on someone else’s blog. When doing so, you will be prompted to enter you name, email address and a URL. It’s not hugely important what your comment states. An elaborate display of your expertise is not required, although your remarks should be positive and intelligently worded. The URL field is where you really bring it home – literally. Through link building tactics like this, you can increase traffic to your site, create awareness and add credibility.

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Make Your Brand The Next YouTube Star

With just a camera, a microphone and software that you probably already have on your computer, your company could become a viral Internet sensation. At the very least, you can engage with consumers on another plane by creating YouTube videos related to your products.

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Keep Your Website In The Game With A Competitive Assessment

To be a real player in the game of online marketing, you need to at least do what your competitors are doing, and preferably more. As I always say, “The competition doesn’t set the bar. The competition sets the floor.”

This means you can’t just launch your website and forget about it. Look at Yahoo! This is a company that didn’t keep up with the evolution of Google fast enough. They fell behind, and now they’re hurting. They should have done a competitive assessment.

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Increase conversions with Google Website Optimizer

With this free testing tool from Google, you can turn your website into a conversion dynamo. Google’s Website Optimizer divides visitors to your website into different groups, presenting each a version of your website in order to track how they interact to your site. You can do simple AB Tests that compare just two or three pages, or complex multivariate experiments.

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