Latest Posts

Part One: Two, Three, Foursquare

foursquare_logo_girl

Foursquare is an application that takes full use of your phone’s global positioning system (GPS). After you load the free application (and submit some quick profile information) your phone will tell you what’s around you: restaurants, bars, retail stores, hotels, sites, and various points of interest (to say the least). You will find friends that are also using the system by tying your Facebook and Twitter account to the Foursquare application. You then begin your journey with Foursquare by “checking in” to locations, which updates your status with a map icon and a pin, which is a nice touch.

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Profiles of New Staff

Jeff Titelius
Digital Services Manager

Starmark is pleased to present the newest member of our Interactive team, Jeff Titelius. As Digital Services Manager, Jeff has already hit the ground running to support Starmark in its growing commitment and dedication to all things digital. Jeff brings 13 years of experience working in Central Florida at Disney, within a variety of marketing and sales roles.

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We hope that 2010 is off to a great start for you and your brands!

We’ve noticed an incredible buzz among consumers who are piling into the South Florida area for both the Pro Bowl and the Super Bowl. As an integrated ad agency, we’ve been busy helping our client, the Greater Fort Lauderdale Visitors & Convention Bureau, capitalize on this influx of people and national interest. Events like these present rare opportunities to propel a brand, and offer a tremendous opportunity to “showcase the brand” via digital and traditional efforts. The good news is that prior to this business period, travel, overall, jumped significantly and the airlines in and out of Fort Lauderdale-Hollywood International Airport (FLL) were flying with good load factors, even before the peak season.

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Dalai Lama To Visit Nova Southeastern University

We’re feeling enlightened by association. Starmark client Nova Southeastern University in Davie, will be one of only two Florida colleges visited by His Holiness, the 14th Dalai Lama of Tibet during his stay in South Florida. The wisdom and grace of His Holiness was such a delight during his last visit in 2004, that South Floridians are eagerly anticipating his return.

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The Super Bowl’s In Town – And We’re Rooting For Greater Fort Lauderdale

While most football fans are fixated on the Saints vs. the Colts, at Starmark, we’re huge fans of our client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). With the Super Bowl coming to South Florida, they’re very big winners.

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Twitter for Business – The "TWEET" Cheat Sheet

Over the past 10 (and for some of you, 15) years, you’ve seen the Internet become a functioning part of your marketing arsenal. The question at conferences is no longer “do you have a website?” but “what generation IS your website?” Now people are telling you that social marketing and Twitter are the hip new things and you’d better get on board before you’re left far behind.

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Winterfest ’09

Fort Lauderdale’s annual Winterfest celebration is best known for one thing:  it’s one-of-a-kind boat parade. In its 38th year, the parade has been tagged the “Greatest Show on H2O” and “The World’s Most Watched Boat Parade” and – for good reason. Comprised of over 100 festively decorated boats, this illuminated armada leisurely makes its way up 12 miles of Fort Lauderdale intracoastal waterway, entertaining over one million spectators plus millions more via television. As always, it is a great way to celebrate the season with friends, family and associates.

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Greater Fort Lauderdale and Starmark Win Three Flagler Awards

This summer, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and Starmark took home three 2009 Flagler Awards, given out at the 42nd Annual Governors Conference on Tourism. The GFLCVB’s Vacation Planner, out-of-home advertising on the Long Island Expressway and post-election ad were all winners.

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Social Bookmarking & Sharing Cheat Sheet

Earlier this week, the Harvard Business Blog published a short article about the six social media trends for 2010. One of the featured trends states that ‘sharing no longer means email’.  (the other 5 can be found at http://blogs.harvardbusiness.org).

What this means is that virtually every website, and almost all information on the web, will need the ability to be easily shared by readers and visitors across their social graphs or social networks and connections. Each page or ‘chunk’ of information (whether that’s a video, a blog post, or a web page) will have associated links to share the information across Facebook, Twitter, and a myriad of other social platforms. You’ve probably noticed these links and icons showing up on the web sites you visit.
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Starmark Celebrates Guten News and Guten Times at Oktoberfest

On the evening of October 22nd, more than 50 guests joined Starmark’s Oktoberfest celebration at the StarBar, the agency’s onsite Networking Center. The spread featured Bavarian fare like bratwurst, sauerkraut, pfeffernusse cookies and genuine German beers, all with very long names. Guests included Starmark clients, employees, business associates and local leaders in business, the arts, education and politics, such as Broward County Mayor Ken Keechl.
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Mobile Tagging (QR Codes, Microsoft Tags, Datamatrix, SnapTell) The Chicken or the Egg?

Mobile tags are like barcodes that you can place anywhere, and which users “snap” with the camera on their mobile phones. When they do, the tag typically links to online information that can be as simple as a website, or as complex as a deep and engaging storytelling experience.

There is a lot of potential for advertorial uses with these tags:

    • Snapping a tag for a cab company sends a VCard to your phone so you can one-touch dial their cabs.
    • A magazine ad for a destination could use a tag to push the latest discounts and offers.
    • Snap a real estate sign to see details about the home, other homes handled by that agent or information about the neighborhood.

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Use keywords in your headline tags to improve search rankings

Headline tags – or “H” tags – are among several behind-the-scenes heroes that speak to search engines in order to improve your search engine rankings. These HTML tags are used to create a hierarchy of the key words on your web page, from H1 (most important) to H6 (least important).

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