Latest Posts

Mobile Tagging (QR Codes, Microsoft Tags, Datamatrix, SnapTell) The Chicken or the Egg?

Mobile tags are like barcodes that you can place anywhere, and which users “snap” with the camera on their mobile phones. When they do, the tag typically links to online information that can be as simple as a website, or as complex as a deep and engaging storytelling experience.

There is a lot of potential for advertorial uses with these tags:

    • Snapping a tag for a cab company sends a VCard to your phone so you can one-touch dial their cabs.
    • A magazine ad for a destination could use a tag to push the latest discounts and offers.
    • Snap a real estate sign to see details about the home, other homes handled by that agent or information about the neighborhood.

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Use keywords in your headline tags to improve search rankings

Headline tags – or “H” tags – are among several behind-the-scenes heroes that speak to search engines in order to improve your search engine rankings. These HTML tags are used to create a hierarchy of the key words on your web page, from H1 (most important) to H6 (least important).

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Starmark Hires Justice Mitchell as Interactive Creative Director

Starmark international has hired Justice Mitchell, an award winning Interactive Creative Director, as the firm’s new Interactive Creative Director.

Mitchell joins Starmark from Luckie & Co., where he served as Vice President of Interactive & New Media Services and Group Creative Director. During his tenure with Luckie he lead the interactive creative strategy for top brands like Little Debbie; Bayer Advanced, a retail division of Bayer Crop Science; AT&T and Regions Bank. Other digital brand and social media campaign development experience includes State of Alabama Tourism, Audi USA, Wynn Resorts, Levi Strauss & Co. and multiple Walt Disney® World Companies.

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Peggy Nordeen Honored by Bill Nelson

Congratulations to Starmark’s CEO, Peggy Nordeen, who this week was named the Chair of the Broward Alliance and was honored by the South Florida Business Journal as a Diamond Award winner. The Diamond Awards recognize ten outstanding South Florida CEOs for their dedicated service to business and the community. We are proud of you!

Breadcrumbs keep your consumers on the right path

The deeper you go into a website, the trickier it can be to find your way back. For example, Jill Consumer has been shopping for an automobile on your website for 30 minutes, but now she’d like to go back to a vehicle she saw 20 pages ago. She doesn’t necessarily want to hit the back button 20 times or open up her History and figure out which page it was. That’s where breadcrumb navigation, or selection list navigation, comes in.

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Use direct mail to reach your clients’ mailbox as well as their inbox.

Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing.

When we have done this for our clients, we have seen as much as a 24% boost in the overall return.

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A Case Study in Guerilla Marketing – The IWearYourShirt Experiment

A t-shirt can be much more than a fashion statement – it can be a billboard seen by almost half a million people a month. This is the premise of Jason Sadler’s brainchild, IWearYourShirt.com.

In This Economy, He Wears Shirts Well
Sadler had the ingenious idea to sell the upper-half of his wardrobe throughout 2009, using his chest as a billboard to promote whatever company paid for the privilege. The price he charges corresponds to the day of the year, with January 1 a bargain at just one dollar and December 31 going for $365, the maximum.

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Take the guesswork out of your web marketing with A/B Testing

In creating a web presence, there are a lot of different ways to go in terms of layout, text, images, colors, offers and so on. So how do you know which direction will help you achieve your goals? AB Testing allows you to test two variations of a web page or email blast in order to determine which is more successful. (Think of it like bracketing for the NCAA finals.) For example, does an orange “buy now” button work better than a green one? Does a subject line with a freebie offer work better than one with a discount offer? Is it more effective to place the navigation bar at the top or on the left? These may seem like trivial differences. However, once your AB Testing results come in, you’ll discover they’re huge.

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Generate a following on Twitter

Twitter is one of the fastest growing social media sites in the world. And that alone is enough motivation to sign up and start putting this free networking tool to work for you. Another reason is its ease of use. Twitter lets you create a running micro-blog of just 140 characters or less. The social element of Twitter allows you to “follow” other users and vice versa, monitoring one another’s updates and messages via IM, cell phones and the Web.

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Peggy Nordeen Honored with a South Florida Business Journal Diamond Award

Peggy Nordeen, Starmark International’s CEO, was recently selected by the South Florida Business Journal as a 2009 Diamond Awards honoree. The Diamond Awards honor an elite group of ten Broward CEOs that not only excel in the corporate community, but in civic and charitable arenas as well. The honorees were selected through a special advisory panel consisting of former Diamond Awards recipients and key business leaders.

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Get inside your consumers’ heads with a usability study

Usability testing involves the systematic observation of persons using a product under controlled conditions. Best conducted by an outside agency or usability expert, usability studies will provide insights into performance, accuracy, recall and emotional response. For example, how many steps did it take Joe to find something to buy on your website or check out? How many mistakes did he make in navigating your site? How much information did Joe walk away with? Was he comfortable on your website or was it a stressful experience?

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Build buzz with courageously outrageous marketing

If you haven’t seen the “Will It Blend?” videos created by Blendtec, watch them now on YouTube and prepare to laugh. However, you’ll also marvel at how effectively these videos convey the product’s unique selling point: power.

This series of short videos launched in October 2006 with a budget of $50, a garden rake and Tom Dickson, the founder and CEO of Blendtec, starring in a white lab coat. Within five days, these no-frills clips had gone viral with six million views. Since then, a number of unexpected items have been blended by a Blendtec, such as glow sticks, marbles, tilapia and a Rubik’s Cube.

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