Greater Fort Lauderdale

Starmark has been the agency of record for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB)  for over 10 years. This prolific partnership has resulted in countless marketing efforts, over 70 awards, including many firsts  — from live  satellite broadcasts via interactive bus shelters to the inclusion of LGBT messaging into general market advertising. The biggest initiative to date has been the destination’s re-branding campaign, Hello Sunny.  A campaign that has resonated globally and that sets the tone for the future of Greater Fort Lauderdale.