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News: Starmark Hires Justice Mitchell as Interactive Creative Director

Award: Peggy Nordeen Honored by Bill Nelson

eTIP 34: Breadcrumbs keep your consumers on the right path

eTIP 33: Use direct mail to reach your clients’ mailbox as well as their inbox.

News: A Case Study in Guerilla Marketing – The IWearYourShirt Experiment

eTIP 32: Take the guesswork out of your web marketing with A/B Testing

eTIP 31: Generate a following on Twitter

Award: Peggy Nordeen Honored with a South Florida Business Journal Diamond Award

eTIP 30: Get inside your consumers’ heads with a usability study

eTIP 29: Build buzz with courageously outrageous marketing

eTIP 28: Optimize your website with an analytics package

Article: Using Social Media in Higher Education