Why should marketers leverage data science?
To gain a huge advantage over your business’ competitors, marketers need to prioritize data science over opinions acquired to generate and retain profitable customers at a lower cost.
Latest Posts
Starmark celebrates 10 years of eTips!
This month marks the 10th anniversary of Starmark eTips and we couldn’t be more proud and grateful to our in-house experts for their contributions over the last 10 years in helping us keep marketers abreast of the latest trends in branding, advertising, digital and mobile marketing. To date, we have published nearly 300 eTips and five volumes but are they still relevant? Do they stand the test of time? How many of them have gone the way of dinosaur and how many have proven their staying power? (more…)
Pair advertising with content marketing for better ROI
Reprinted from South Florida Business Journal.
Combining the strengths of advertising to attract customers and content marketing to keep them engaged is a powerful combination not all companies are leveraging effectively. (more…)
Starmark Scores Marcom Platinum and Gold
Starmark earned several Platinum and Gold awards for work MarCom competition judges deemed exceptional, including the FlyGreen MIA campaign and Marine Research Hub advertising.
The MarCom is among the largest, most-respected international creative competitions worldwide. An average of 6,000 entries are received from dozens of firms around the U.S. and other nations, all vying for top honors in marketing and communications.
MEET THE WINNERS
The FlyGreen MIA campaign earned platinum in the “Marketing/Promo Campaign/Integrated Marketing” category. Starmark partnered with a major energy company to promote one of the world’s most ambitious sustainability projects at the largest airport in Florida. The program included multiple components: main brandmark icon, on-property signage and augmented-reality experience, website, video and mobile app.
The ARport App, part of above FlyGreen MIA campaign, earned platinum in the “Mobile App/Web/App for Training/Learning” category. This app was the campaign’s centerpiece: an augmented reality (AR) trivia scavenger hunt to uncover all the ways MIA saves energy and water. It also delivered helpful tips for home. It was the first time an AR app promoted an infrastructure project of this scale directly to consumers. To keep the app relevant and engaging, Starmark also created a year-long roadmap and release schedule for new content, AR games and improvements.
The FlyGreen MIA Airport Signage earned gold in the “Marketing / Promo Campaign / Branding” category. To capture the attention of travelers passing through and residents returning home, eye-catching signage and installations were placed throughout the airport. Simple artwork directed users to a project website with more information and a video series focused on the key pillars of the project.
The FlyGreen MIA Video Campaign earned gold in the “Marketing / Promo Campaign / Digital Marketing” category. This video series focused on the key pillars of the project and provided more context for each major element — Energy Use Improvements, Water Efficiency Gains and HVAC Updates — to help consumers connect to steps they could take at home.
The FLIBS Directory Marine Research Hub Print Ad for the Marine Research Hub earned gold in the “Ads/Magazine” category. This alliance of marine research universities and community supporters needed a boat show guide print ad to attract attendees to their booth and events; promote Fort Lauderdale as a destination; and convey the Hub’s ocean conservation focus. The challenge: fit all those messages on a two-page spread that could still stand out amongst all of the other guide ads. The end result did it, creating a strong focus, while encapsulating all the Hub’s efforts into one impactful ad that invited readers to “See Below the Surface of Greater Fort Lauderdale.”
“While we’re always proud of the many MarCom honors our clients and creative team have earned over the years, it’s especially gratifying to see Starmark’s growing client diversity reflected in the judges’ choices.” said Starmark President, Jacqui Hartnett. “As we partner with more clients leading the way in innovative sectors like greener energy, emerging technology and groundbreaking marine research, it’s particularly thrilling to earn honors for that diverse body of work.”
AR, VR and MR: Which reality is right for you?
Technology like smartphones and social media changed how billions of people work, communicate and socialize. Yet, when they first emerged, many questioned their relevance for business and marketing. (more…)
Starmark celebrates the holidays with clients and friends
Starmark served up plenty of good cheer and glad tidings at the 2018 Starmark Holiday party on December 4 with our clients and friends gathered from near and far to help herald the most wonderful time of the year. (more…)
3 ways to better data for better decisions
Reprinted from South Florida Business Journal.
Today’s companies are investing more time and energy into collecting data. On average, over 9 percent of marketing budgets are spent on data, according to recent studies – more than any other tactic. And that percentage is only growing. (more…)
Create hype and awareness for a venue’s shows with a conversion-focused campaign
THE BIG IDEA
Starmark was tasked with promoting the Mainstage events taking place throughout the 2018-2019 season at Broward College’s Bailey Hall. The signature event series represents some of the most awe-inspiring, imaginative and evocative performances currently touring the nation. The multilevel performing-arts center is a prestigious arts and culture venue as well as a beacon for arts education in Broward County. While Bailey Hall hosts many exciting shows each year, many in the South Florida community are unaware of all it has to offer. (more…)
Are Topic Clusters part of your 2019 online marketing strategy?
Building Topic Clusters is a key strategy employed by content marketers that leverages a single overarching topic pillar and builds niche content around it with internal links to increase search visibility among competitors, enables website crawlers to connect related content and ultimately improves the rankings of your website as a whole. If you’re a digital marketer or an SEO expert planning your 2019 online marketing strategy, Topic Clusters should be one of your top priorities. (more…)
Revamping a destination’s planning tools to attract a new wave of visitors
Starmark is excited to announce the launch of the 2019 Digital Vacation Planner, Meetings Guide and Visit Lauderdale TV for the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB). Building on the success of the previous year’s planner and the former Hello Sunny TV, the Starmark team transformed these tools that will inspire a generation of travelers to visit the destination as they peruse the pages of engaging content. (more…)
Starmark is on deck at the 2018 Fort Lauderdale International Boat Show
Starmark was proud to support the Marine Research Hub at the 2018 Fort Lauderdale International Boat Show (FLIBS) on November 1. The team joined attendees for breakfast at the 3rd Annual Marine Research Hub Summit. (more…)
Don’t Ghost Your Customers on Messenger
We live in a world where instant communication equates to instant gratification. We are digitally connected where receiving a response is as easy as looking at your smartwatch, checking your text messages or looking at your social notifications. With so many ways to hold a conversation, businesses should explore integrating chat bots into their social campaigns. (more…)