Latest Posts

Create a new website with bold design and powered by sophisticated inline optimization and tracking

Nova Southeastern University is a private university in Fort Lauderdale with campuses throughout Florida and in Puerto Rico. Under new leadership, its marketing team had aggressive new goals to drive more qualified leads and completed applications for its flagship graduate programs in the Fischler College of Education and Huizenga College of Business. The university’s legacy website is large with a lot of general content and required a fresh approach to a leaner, more specialized lead-generation tool that would achieve their acquisition goals. (more…)

Snapchat Spectacles – for fun and business

New “Snapchat Spectacles” are more than amazingly stylish and fun. In fact they offer some unique ways for businesses to show their products. (more…)

Sync My Lights earns 2017 Appy Award!

Starmark is thrilled to announce that our Sync My Lights app received the 2017 Appy Award in Entertainment: Movies/Television/Video! The Appy Awards are presented every year and sponsored by MediaPost, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

Sync My Lights is the latest spark of innovation from our in-house Starmark Innovation Lab team and resulted from an experiment to build a community of movie lovers who want to enhance their viewing experience by synchronizing the lights in their home with the movie they are enjoying.

Community members can create “synchronized lighting recipes” for their favorite movies, TV shows, music videos, concerts and even stand-up comedy routines. When shared with the rest of the community, they can enjoy these shows with synchronized lights, rate the recipes and connect with the authors.

The recipes feature lighting enhancements timed to draw out big on-screen action, pivotal sound effects and emotional cues and make the entire experience more immersive. Experience love, rage, fear or the feeling of being in the room with your favorite characters in an entirely new way with Sync My Lights.

  • Star Trek
  • La La Land
  • Moana

With the technology behind Sync My Lights, there’s no need to point your camera at the screen, and the effects are light-years beyond other apps that use computer algorithms to take an average sampling of screen color.

Pretty soon you’ll be creating your own recipes for your favorite entertainment with our intuitive recipe creation interface — and then sharing them with a community of thousands of users.

Sync My Lights reproduces sophisticated commercial synchronized lighting systems in an easy-to-use app for home use. It currently acts as a lighting controller for Philips Hue lights with other controllable lights to be added in the future.

Starmark adds two district addy wins to 2017 awards roundup

Starmark awarded with two District-level ADDY awards during the District 4 American Advertising Federation gala in Miami on May 6. (more…)

Can Data Visualization improve your bottom line?

Albert Einstein once said, “Information is not knowledge.” If information were knowledge, we would all be marketing geniuses. Marketers often have vast customer data, during and after a marketing campaign, but it is often stored in a variety of systems and formats, and scattered among departmental silos. (more…)

New ways to slim down apps to increase, retain customers

Reprinted from South Florida Business Journal.

Now there are new ways to slim down those fat, memory-hungry apps, stream a preview of an app before downloading, or get a single app feature from a larger app when you click on a link in Google Chrome or iOS App Store. (more…)

Does your business plan include voice search?

Let’s face it, voice search is the fastest growing type of search technology as evidenced by the fact that approximately 55% of teens and 41% of adults use voice search daily. With these numbers increasing every day, businesses need to take notice because it’s faster, hands-free, and most importantly, sooooooo cool! (more…)

Unleashing the potential of a powerhouse marketing campaign for a powerhouse port

As South Florida’s premier cargo and cruise port, Port Everglades needed a new look and feel to complement their success. So Starmark created iconic “watergraphics” in different shapes that symbolized the port’s messaging.

The launch of this powerful new look was featured in the Port’s Commerce Report. Generating excitement and buzz, the new look of the Report helped Port Everglades build awareness and support for its master expansion plan.

In a literal sea of typical port advertising, the watergraphic look was so refreshing, we created a series of print ads to extend the campaign to the cargo and cruise audiences. New icons were created to represent some of Port Everglades’ most important features.

Starmark launched the “Florida’s Powerhouse Port” campaign, which communicates and differentiates Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water, demonstrates strength, speed and power. Dolphins jumping represent speed, friendliness and intelligence.

The Port Everglades campaign differentiates it from its competitors with its unique simplicity and bold graphics. It is integrated throughout Port Everglades’ communications, including; video, digital, print, exhibits and events, collateral and throughout all community messaging.

The American Advertising Federation awarded Starmark and Port Everglades a gold addy for creativity in elements of advertising. Congratulations Port Everglades.

Facebook Launches Stories in App, but what does this mean for brands?

The social media giant Facebook recently rolled out with Facebook Stories, an in-app feature that allows people to share videos and photos that vanish after 24-hours. Of course we’re all familiar with this concept first introduced by Snapchat and subsequently Instagram, Messenger and WhatsApp. (more…)

How do we infuse haute couture in a website fashion blog?

The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s ideology, “fashion is not just a necessity, it’s a state of mind!” (more…)

A priority in 2017: Marketing to employees

Reprinted from South Florida Business Journal.

Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. (more…)

Getting your feet wet with LinkedIn’s Marketing Solutions

Of all the major social media platforms, LinkedIn is fast becoming the most effective online tool for business networking and B2B lead generation. Over 443 million professionals currently use LinkedIn, with 70% surveyed describing it as “a trustworthy source of professional content.” (more…)