Agile methodology – typically used in software development – advocates a lighter and more people-centric viewpoint than traditional project management approaches. It is based on iterative development, where requirements and solutions evolve via collaboration between self-organizing cross-functional teams. (more…)
Reprinted from the South Florida Business Journal.
It’s already changing. Millennials are charting a new course for television, and brand marketers need to get on board. (more…)
The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. (more…)
Fort Lauderdale based integrated marketing agency Starmark has received thirteen awards, including the BEST IN SHOW at the 2016 Advertising Federation of Fort Lauderdale Addy Gala! (more…)
In our previous eTip, “Can you see the future through a Periscope?,” we introduced you to this live-video streaming network that made a huge splash in the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to leverage Periscope to its fullest potential? (more…)
Across the Pond and over the hill to London we will go … This winter, Starmark and Greater Fort Lauderdale warmed up London with a huge ray of sunshine (25 rays to be exact). A 3-day blitz throughout London, including Liverpool Station, South Bank and St. Paul’s Cathedral brought smiles, hugs and whole lot of snapping and sharing of #HelloSunny around the world. (more…)
Facebook owns Instagram and for good reason. With over 300 million active users, Instagram is catching up with Facebook as a social networking juggernaut in the marketing world and complements Facebook nicely with its low-clutter, brand-friendly atmosphere. Cross pollination between the networks packs a powerful punch in generating staggering results! (more…)
At the end of last month, Google announced sweeping changes to paid-ads on desktop search that will undoubtedly impact and alter the ecosystem of both paid and organic search. As most advertisers know, the right-side column on desktop-search results was reserved for paid-ad positions four thru 10. Not any more. Google will eliminate these ads and ONLY display paid ads at the top or bottom of the results page. (more…)
For the past six years, cyclists, runners and walkers alike have come out to participate in the Tour de Broward to raise awareness and support the Joe DiMaggio Children’s Hospital (JDCH). This year, the Starmark Team joined the 2016 Tour de Broward to walk, run and raise awareness for this event, now in its 7th year. To date, the event helped to raise more than $500,000 to support oncology, hematology, and cardiac services at the hospital and will continue to support many other services as it grows. (more…)
In the world of traditional advertising (i.e. television and radio), reach and frequency are benchmark measurements that gauge not only the effectiveness of a campaign but also determine when an ad reaches the point of saturation. Advertisers have asked if there are similar benchmarks in the digital space that can forecast market saturation, which begs the question, do you know when your online creative has reached the point of burnout? (more…)
Are your Facebook ads successful? If you’re among the millions of businesses advertising on Facebook, then you’ve most likely questioned whether or not your ads are performing effectively. Is your image scroll-stopping? Is your copy captivating? Is your audience engaging? If you’ve ever asked yourself these questions, Facebook now has the solution for you — Split Testing. (more…)
Karisma Hotels and Resorts is renowned for its signature Gourmet Inclusive® Luxury Experience in Mexico and the Caribbean. Viacom International Media Networks has delivered some of the biggest laughs and most beloved characters on Nickelodeon™. Together, they’ve partnered to bring families and fans the only 5-star Nickelodeon resort in the Caribbean, Nickelodeon Hotels and Resorts Punta Cana, which opened in the Dominican Republic in May 2016.