The way we view content, including traditional television, is a constant evolution. Watching content on-demand shifts the dynamics and empowers consumers to watch what they want, when they want and literally on any device (television screens, desktop, laptop and mobile) of their choosing. As complex as this is, if advertisers embrace the new paradigm, the results can be pretty darn good. (more…)
Did you know that mobile devices now account for one third of all ecommerce sales in the U.S. and is expected to reach 40% globally this month? In some countries, specifically Japan and South Korea, more than 50% of eCommerce was generated by mobile transactions, and UK follows close behind at 45%. It’s staggering to think that an evolution of this proportion has occurred in just a few years and everyone wants in on the game. (more…)
Starmark’s creation of new branding for Show Management and the 2015 Fort Lauderdale International Boat Show helped to support the “Best selling show in the past 10 years.” (more…)
So much has been said about the power of social networks but not nearly enough has been said about the power of social conversions. (more…)
CareerSource Florida is the state’s workforce development powerhouse, working with Florida employers to align their need for talent with the skills of Floridians seeking employment and career development opportunities. (more…)
For decades, we’ve been drawn to the allure of virtual reality (VR) through movies and gaming but will it ever become something a marketer can take advantage of? (more…)
Reprinted from the South Florida Business Journal.
Marketers are starting to leverage Agile, a tried-and-true planning process methodology used by software companies. Agile methodology allows a cross-disciplinary team to collaborate and express all that they want to accomplish for a program or a project by creating a roadmap of the entire project. They do this by writing short, plain-English descriptions called stories, which are mutually agreed upon by the team and their stakeholders. (more…)
In partnership with the Greater Fort Lauderdale Alliance, the Greater Fort Lauderdale Convention & Visitors Bureau, and the Marine Industries Association (MIASF), Starmark supported the 2nd Annual International Marine Hub luncheon, an exclusive invitation-only business event at the Fort Lauderdale International Boat Show (FLIBS) by bringing even more business leaders together for this second year. Speakers included Mark Baker, President of the Aircraft Owners and Pilots Association; and Carolyn Plummer, CEO of It’s a 10 Haircare. Hosting the luncheon were Skip Zimbalist III, President and CEO of Show Management; Nicki Grossman, President of the Greater Fort Lauderdale Convention & Visitors Bureau; Bob Swindell, President and CEO of the Greater Fort Lauderdale Alliance; and Phil Purcell, Executive Director of the Marine Industries Association of South Florida. South Florida Business Journal sponsored the event. (more…)
Reprinted from South Florida Business Journal.
As with most major consumer purchases today, prospective boat buyers spend a great deal of time researching online before they buy. And, for boat buyers the buying process continues at major boat shows worldwide, which make purchasing a boat a fun-filled experience – even an adventure – that marketers can learn from. (more…)
The last time we discussed proximity-based marketing in our Geofencing, we introduced the concept of sending targeted messages to users based on their physical location. Now take it one step further; zero in on your target with even more relevant messages when their physical location triggers a signal, and you harness the power of beacons. (more…)
The number-one source of revenue for Fort Lauderdale-Hollywood International Airport (FLL) is parking. But revenues were declining due to aggressive off-site vendors. Airport officials asked Starmark for help to reverse the trend – and Starmark delivered with double-digit revenue gains. (more…)
All too often we see digital publications that are mere copies of their printed counterparts with a few bells and whistles, shadows of the potential robust experiences they could deliver to drive increased engagement. (more…)