Latest Posts

Better social conversion tracking is coming

So much has been said about the power of social networks but not nearly enough has been said about the power of social conversions. (more…)

How do you breathe new life into a lackluster brand?

CareerSource Florida is the state’s workforce development powerhouse, working with Florida employers to align their need for talent with the skills of Floridians seeking employment and career development opportunities. (more…)

Virtual Reality Coming Soon for Marketers

For decades, we’ve been drawn to the allure of virtual reality (VR) through movies and gaming but will it ever become something a marketer can take advantage of? (more…)

Five stories for your 2016 marketing roadmap

Reprinted from the South Florida Business Journal.

Marketers are starting to leverage Agile, a tried-and-true planning process methodology used by software companies. Agile methodology allows a cross-disciplinary team to collaborate and express all that they want to accomplish for a program or a project by creating a roadmap of the entire project. They do this by writing short, plain-English descriptions called stories, which are mutually agreed upon by the team and their stakeholders. (more…)

How do we make an already successful business luncheon even more delicious?

In partnership with the Greater Fort Lauderdale Alliance, the Greater Fort Lauderdale Convention & Visitors Bureau, and the Marine Industries Association (MIASF), Starmark supported the 2nd Annual International Marine Hub luncheon, an exclusive invitation-only business event at the Fort Lauderdale International Boat Show (FLIBS) by bringing even more business leaders together for this second year. Speakers included Mark Baker, President of the Aircraft Owners and Pilots Association; and Carolyn Plummer, CEO of It’s a 10 Haircare. Hosting the luncheon were Skip Zimbalist III, President and CEO of Show Management; Nicki Grossman, President of the Greater Fort Lauderdale Convention & Visitors Bureau; Bob Swindell, President and CEO of the Greater Fort Lauderdale Alliance; and Phil Purcell, Executive Director of the Marine Industries Association of South Florida. South Florida Business Journal sponsored the event. (more…)

Boat show kicks up digital experience

Reprinted from South Florida Business Journal.

As with most major consumer purchases today, prospective boat buyers spend a great deal of time researching online before they buy. And, for boat buyers the buying process continues at major boat shows worldwide, which make purchasing a boat a fun-filled experience – even an adventure – that marketers can learn from. (more…)

Zero in your target and go for it with beacons

The last time we discussed proximity-based marketing in our Geofencing, we introduced the concept of sending targeted messages to users based on their physical location. Now take it one step further; zero in on your target with even more relevant messages when their physical location triggers a signal, and you harness the power of beacons. (more…)

Schlep-Free: Parking Gets Easy Peasy At FLL

The number-one source of revenue for Fort Lauderdale-Hollywood International Airport (FLL) is parking. But revenues were declining due to aggressive off-site vendors. Airport officials asked Starmark for help to reverse the trend – and Starmark delivered with double-digit revenue gains. (more…)

3 Ways to Energize your Tablet Publication

All too often we see digital publications that are mere copies of their printed counterparts with a few bells and whistles, shadows of the potential robust experiences they could deliver to drive increased engagement. (more…)

Leverage the Power of Sponsored Social and Marketing

Everyone knows the power of a celebrity and how celebrity sponsorships work. Sponsored social media is no different. A few eTips ago, we discussed leveraging the power of Vine Celebrities but now we take a closer look at “sponsored social” marketing.

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