Facebook Brand Pages increase Visibility with Page Tagging
It seems that every day we read an article about how Facebook is reducing your ability to reach audiences via never-ending updates to its news-feed algorithm. Well, there is still hope for business pages everywhere. Recently Facebook adjusted its settings once again, but this time, it’s in our favor as marketers. When a brand page tags another brand page in their post, that post may appear in the news feeds of the tagged brand’s followers even if those followers don’t like your page.
Starmark Wins AAF Florida ‘Best of Show’ 2014 ADDY Award
On the heels of winning the “Best of Show”Flagler Awards two years in a row for Florida tourism advertising, Starmark was named “Best of Show” ADDY® Award winner for all categories of advertising by the American Advertising Federation in its 4th District (Florida and the Caribbean) for 2013/2014. (more…)
Starmarkers joined MIASF for private viewing of Artists for Conservation exhibit at NSU
On May 14, Starmarkers joined MIASF (Marine Industries Association of South Florida) for the private viewing of the Artists for Conservation exhibit at Nova Southeastern University. MIASF invited its board of directors, Marine Industry Day sponsors and guests to take a sneak peek at this new world-class cultural event. This was the very first viewing of the Artists for Conservation exhibit in Fort Lauderdale. The 57-piece collection shares the important message about what needs to be done to help conserve our natural resources. All artwork sales benefit wildlife conservation – a great kickoff to MIASF’s Marine Industry Day celebration.
Starmark Client Copa Airlines Announces New Nonstop Flights!
Starting July 11, 2014, Copa Airlines will offer new nonstop service from Fort Lauderdale/Hollywood International Airport to the “Hub of The Americas” in Panama. The new service, which offers more daily flight options to more destinations in Latin America than any other airline, will operate every Monday, Wednesday, Friday and Saturday. (more…)
2014: The Year Of Prankvertising
“Prankvertising,” as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising. (more…)
Are You Prepared to Meet the Next Generation on Video?
It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic? (more…)
A Digital First Mindset for Earned Media
A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news. (more…)
Engaging realtors in a fun and educational way
As America’s leading home warranties for appliances and systems, HMS National is committed to making home ownership easy by working with real estate agents to provide affordable coverage to home buyers and sellers. Part of that commitment is to educate realtors and agents on the importance of home warranties. So they sought to make engagement with their clients more fun, while also providing further education about home warranty coverage options.
The Big Idea
Starmark developed the “HMS Match & Win” Spring Promotion. Participating agents were encouraged to Uncover What’s Covered with this virtual scratch off game that could be played on the HMS website, Facebook page or on mobile devices. Participants who matched two major systems or appliances that HMS covers, or an HMS Home Warranty fact, were eligible to win a $25 restaurant.com certificate. All games played were also automatically entered for a chance to win the grand prize – a $1,000 gift card!
Launched in early spring right before the peak of home buying and selling season, the strategy behind the promotion was that the more agents knew about HMS products, the more comfortable they would be selling them. The promotion was also created to build traffic on the HMS social media pages and landing/registration page.
Big Results
Participating realtors were encouraged to come back and play daily, and they did. In fact, 15,539 agents played a total of 25, 022 games, resulting in over 50,800 online impressions and an immeasurable amount of product education. HMS also received 424 new registrants for their realtor marketing program.
Online Reputation Management at your Fingertips
You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation of your product, what they think of your customer service (both physical world and online), the way you treat your employees (as well as the workers in your supply chain), your carbon footprint, your participation in the community and more. (more…)
Starmark’s Creative Honored with 6 Addy Awards from the Fort Lauderdale ADFED
For client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark won a Gold ADDY for the Non-Traditional Advertising Campaign “Goodbye Chilly, Hello Sunny – Chicago” as well as a Silver ADDY for the colorful “Goodbye Chilly, Hello Sunny – Chicago” Newspaper Spadea. (more…)
Provide a powerful sales tool that gives planners outside Orlando a 360° virtual view of two resorts
Starmark constructed an interactive 360° tour of the Hilton Orlando Bonnet Creek complex and the luxury Waldorf Astoria Orlando resort. By presenting meeting planners and trade show managers with a clear vision of what to expect, this virtual tool amplified both the Hilton and Waldorf’s sales teams’ overall selling process, reaching two levels of target audiences. Planners could book with confidence and use an interactive feature that enables them to enter dates and plan their meeting in detail from the very start.
HIGHLIGHTS:
Drag and drop meeting planner tool
Immersive app optimized for handheld devices
High resolution video and photo galleries
Property map within proximity to theme parks
Downloadable pdfs of dining menus and catering information
Detailed room information and floor plans
Floor-to-ceiling panoramic photography view of:
Interior of both hotels
Lazy river, pool and private cabanas
Meeting rooms
Dining amenities
Promenade
Where To Start: Know Thy Customer
When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market. (more…)
