Starmark is pleased to announce that our very own Justice Mitchell and Brett Circe will be speaking at iSummit, a forum for technology executives, digital strategists, entrepreneurs, marketers, developers, media and venture capital investors to exchange ideas and discuss trends that propel the industry. iSummit will be held on September 17 and 18 in Orlando, Florida.
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Starmark patent-pending FanWise social reward technology has been deployed on the campus of Nova Southeastern University, in the form of Razor’s Revenge – an arcade-style claw machine filled with NSU schwag.
Students earn a credit to play Razor’s Revenge by posting a specific, brand-crafted social status updates from their mobile devices on Facebook or Twitter. The NSU marketing team writes the posts that the students share, promoting campus events, boosting NSU hashtags, and expanding the reach of other announcements.
This video shows Starmark’s patent-pending FanWise technology at work.
Starmark created Boca Meet 360° —an innovative, in-depth virtual site tour of the Boca Raton Beach Resort & Club.
This online tool strengthened the resort’s relationship with meeting professionals, wedding planners and other prospects, enhancing both engagement and the entire selling process.
The tour eased the sales team’s hassle of shipping brochures to far-away prospective planners and increased overall productivity.
HIGHLIGHTS:
“The new Boca Meet 360° allows us to enhance the sales experience, creating an engaging, virtual selling environment” — Ed Carey, Managing Director of Sales at the Boca Raton Beach Resort & Club.
About Boca Raton Resort & Club, a Waldorf Astoria Resort
Boca Raton Resort & Club, a Waldorf Astoria Resort, is one of the country’s premier resort destinations and private club facilities. Celebrated for its customized weddings and special events, the Resort offers experiences that can encompass everything from barefoot on the beach to black tie splendor.
Established in 1926 by Addison Mizner, the Resort & Club’s amenities include a half-mile stretch of private beach at the redesigned Boca Beach Club, the award-winning Spa Palazzo, two 18-hole championship golf courses ranked among Golf Digest’s “Top 75 Courses in North America” and the Dave Pelz Scoring Game School, the Resort’s tennis program ranked among the top 50 U.S. tennis resorts by Tennis Magazine, full-service 32-slip marina, seven swimming pools, three state-of-the-art fitness centers, and a variety of water sports.
In addition, the Resort offers an outstanding selection of dining options, including Morimoto Sushi Bar by the internationally-renowned Iron Chef, Cielo Restaurant at the top of the Tower and Serendipity, New York City’s famed ice cream shop with family friendly menu. A full range of water sports and activities include a comprehensive children’s program. For reservations, call your travel professional or call 888-543-1286, or visit www.BocaResort.com or www.waldorfastoriacollection.com. Follow us on Facebook at: www.facebook.com/bocaresort.
About Waldorf Astoria Hotels & Resorts
WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel & resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting www.waldorfastoria.com. Waldorf Astoria Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
Pinterest is re-defining the social media landscape and since April 2012 has gone from less than 10 million users to almost 60 million monthly users according to Quantcast.com. Is your brand on “board” or are you missing the marketing potential of Pinterest?
First, lets first take a closer look at the social media superstar. Pinterest “pins” are essentially images with captions, pinned to a virtual pinboards. Users “pin” to their boards for future reference and followers view their pins with the ability to click through to the source website and/or “repin” to their boards. 80% of pins on Pinterest are repins, so the viral potential of your original content is exponential on Pinterest.
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So you’re not Coca-Cola. You’re not Apple. You haven’t achieved built-in authenticity, storytelling or trust factor yet. But that doesn’t mean you have less at stake with your brand than the aforementioned bigwigs.
More and more a brand’s reputation is nourished or tarnished by a social media team, with day-to-day interaction and campaign implementation falling on the shoulders of a social media manager. In fact, the title “Social Media Manager” has recently exploded in popularity on the job scene, and with good reason. Increasingly in this digital age, a company’s success is ultimately determined by their brand perception.
Hiring a Social Media Professional: It’s more than Facebook, Followers and Frivolity…
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Does one size fit all when it comes to social media? Are you one of the many people who believe that you should put the same content in your posts on each of your social channels? Nothing could be further from the truth…
Digital marketers need to understand that each social channel must be treated as a unique audience. People engage with Facebook, Twitter, Google+ and many other niche channels differently and therefore the conversation is different as well.
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If you are a digital integrated marketing professional who isn’t thinking 50% mobile – at the risk of ruining your day – we’ve got to let you know you’re behind the curve. This year, U.S. mobile ad spending is expected to grow 80% to $2.61 billion.
But don’t fret; we can get you caught up. First, realize that one of the keystones of smart-phone marketing is that you can utilize it based on your GPS coordinates.
Here are some mobile tactics to consider:
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You may have brilliant writing abilities, but to rank high in search engines your blog posts will require a few more technical SEO skills, especially if you’ve recently experienced a plummet in your blog search engine rankings due to Google’s latest algorithm update “Penguin.”
Google’s “Penguin update” strives to cut down on spam in its search engine results, by rewarding quality content and penalizing dubious Blackhat SEO linking tactics. So how do you get back on track and regain your search engine rankings?
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Social media channels allow for conversational engagement. As we’ve outlined in Understanding your Hierarchy of Social Media Needs, different social services provide opportunity to reach out to unique audiences, interests and disciplines. But nothing beats an opportunity to meet your customer, client, friend or follower face-to-face. Your social media campaign should include real-time events and “meet ups.”
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The popularity of Pinterest has sparked a large debate on copyright laws. It even prompted one die-hard Pinterest fan (and lawyer) to delete her boards out of fear of the legal ramifications of her pins. See: “Why I Tearfully Deleted My Pinterest Inspiration Boards.”
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Reprinted from South Florida Business Journal
Apple’s new iPhone Facebook integration features and proprietary maps program replacing Google maps are important for business in many ways.
This fall, when the many iPhone users receive their new iPhones or iOS 6 software upgrades, the Facebook App logo will greet them preloaded on their Apps Menu.
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Congratulations to A Child Is Missing (ACIM) for the success of “A Taste of the Summer Child Safety Education” fundraiser.
Hosted by Starmark at the agency’s Fort Lauderdale headquarters and sponsored by Publix Super Market Charities, the event drew hundreds of generous donors who bid on more than 200 silent action items from the Waldorf Astoria, Harbor Beach Marriott, Weston Diplomat, Serenity Retreat-Exumas Bahamas, Blue Martini, Capital Grill, W Hotel, Guy Harvey, Greg Norman and much more.
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