Latest Posts

Treating Each Social Channel as a Unique Audience

Does one size fit all when it comes to social media? Are you one of the many people who believe that you should put the same content in your posts on each of your social channels? Nothing could be further from the truth…

Digital marketers need to understand that each social channel must be treated as a unique audience. People engage with Facebook, Twitter, Google+ and many other niche channels differently and therefore the conversation is different as well.
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12 Mobile Tactics

If you are a digital integrated marketing professional who isn’t thinking 50% mobile – at the risk of ruining your day – we’ve got to let you know you’re behind the curve. This year, U.S. mobile ad spending is expected to grow 80% to $2.61 billion.

But don’t fret; we can get you caught up. First, realize that one of the keystones of smart-phone marketing is that you can utilize it based on your GPS coordinates.

Here are some mobile tactics to consider:
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Are Your Blog Posts SEO Friendly?

You may have brilliant writing abilities, but to rank high in search engines your blog posts will require a few more technical SEO skills, especially if you’ve recently experienced a plummet in your blog search engine rankings due to Google’s latest algorithm update “Penguin.”

Google’s “Penguin update” strives to cut down on spam in its search engine results, by rewarding quality content and penalizing dubious Blackhat SEO linking tactics. So how do you get back on track and regain your search engine rankings?
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Creating Real-World Events for Your Social Channels

Social media channels allow for conversational engagement. As we’ve outlined in Understanding your Hierarchy of Social Media Needs, different social services provide opportunity to reach out to unique audiences, interests and disciplines. But nothing beats an opportunity to meet your customer, client, friend or follower face-to-face. Your social media campaign should include real-time events and “meet ups.”
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New iPhone features will impact your business beyond Facebook

Reprinted from South Florida Business Journal

Apple’s new iPhone Facebook integration features and proprietary maps program replacing Google maps are important for business in many ways.

This fall, when the many iPhone users receive their new iPhones or iOS 6 software upgrades, the Facebook App logo will greet them preloaded on their Apps Menu.
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A Child Is Missing Raises $15K

Congratulations to A Child Is Missing (ACIM) for the success of “A Taste of the Summer Child Safety Education” fundraiser.

Hosted by Starmark at the agency’s Fort Lauderdale headquarters and sponsored by Publix Super Market Charities, the event drew hundreds of generous donors who bid on more than 200 silent action items from the Waldorf Astoria, Harbor Beach Marriott, Weston Diplomat, Serenity Retreat-Exumas Bahamas, Blue Martini, Capital Grill, W Hotel, Guy Harvey, Greg Norman and much more.
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Taking Advantage of Trends on Twitter


How to trend on Twitter? That’s a question asked by many marketers.

First, let’s look at how trending works. Twitter uses an algorithm that ranks topics that are immediately popular and tailors them to you based on who you are following and your location. Trends up to the second are shown in the left-hand column on your Twitter home page.

You can change your settings and see trends on a global level or even customize them for specific geographic areas such as country or city by selecting “change” in the trends box.
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Social Influence, should you care?

As a follow up to our eTip on social influence measurement tools we’re digging a little deeper into social influence and how it relates to the measurement of the effectiveness of your social media efforts. Social influence is a huge buzz term within our industry right now. Brands, celebrities and even topical trends can have this digital influence. So why should you care? Because, “influencers” are telling us what to do on a regular basis across the social media landscape, and people tend to trust others they believe have credibility and influence. In short, social influencers motivate others to take action!
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Starmark CEO to Give Talk to Aspiring Entrepreneurs

Starmark co-founder and CEO Peggy Nordeen will offer insight, tips and BIG IDEAS to business owners at “Expand Your Business to the Next Level,” a seminar sponsored by the South Florida Business Journal.

Nordeen is one of four speakers and will give the talk “Marketing Plans Designed to Drive Revenue.” The June 14 event begins at 7:30 a.m. and Nordeen speaks at 10:30 a.m.
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Starmark’s Justice Mitchell Gives Talk on Social Media’s Role in Medicine

Justice Mitchell, Starmark vice president interactive & social creative director, will speak about social media’s emerging importance to the medical world at the South Florida Hospital & Healthcare Association 2012 Annual Summit June 8th at the Greater Fort Lauderdale Convention Center.

In his talk, “Social Media in Medicine,” Mitchell will inform the medical establishment of the role social media now plays in the relationship between patients and caregivers (hospitals and physicians).
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Indirect ROI: The right measurement for Facebook advertising

Reprinted from South Florida Business Journal

Marketers in the social business world are learning that Facebook ads are better at increasing awareness than producing direct return on investment.

This is troublesome for many companies who measure the ROI of each media tactic or channel individually and large companies who often have ROI requirements for individual media channels.
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