Latest Posts

Taking Advantage of Trends on Twitter

How to trend on Twitter? That’s a question asked by many marketers.

First, let’s look at how trending works. Twitter uses an algorithm that ranks topics that are immediately popular and tailors them to you based on who you are following and your location. Trends up to the second are shown in the left-hand column on your Twitter home page.

You can change your settings and see trends on a global level or even customize them for specific geographic areas such as country or city by selecting “change” in the trends box.
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Social Influence, should you care?

As a follow up to our eTip on social influence measurement tools we’re digging a little deeper into social influence and how it relates to the measurement of the effectiveness of your social media efforts. Social influence is a huge buzz term within our industry right now. Brands, celebrities and even topical trends can have this digital influence. So why should you care? Because, “influencers” are telling us what to do on a regular basis across the social media landscape, and people tend to trust others they believe have credibility and influence. In short, social influencers motivate others to take action!
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Starmark CEO to Give Talk to Aspiring Entrepreneurs

Starmark co-founder and CEO Peggy Nordeen will offer insight, tips and BIG IDEAS to business owners at “Expand Your Business to the Next Level,” a seminar sponsored by the South Florida Business Journal.

Nordeen is one of four speakers and will give the talk “Marketing Plans Designed to Drive Revenue.” The June 14 event begins at 7:30 a.m. and Nordeen speaks at 10:30 a.m.
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Starmark’s Justice Mitchell Gives Talk on Social Media’s Role in Medicine

Justice Mitchell, Starmark vice president interactive & social creative director, will speak about social media’s emerging importance to the medical world at the South Florida Hospital & Healthcare Association 2012 Annual Summit June 8th at the Greater Fort Lauderdale Convention Center.

In his talk, “Social Media in Medicine,” Mitchell will inform the medical establishment of the role social media now plays in the relationship between patients and caregivers (hospitals and physicians).
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Indirect ROI: The right measurement for Facebook advertising

Reprinted from South Florida Business Journal

Marketers in the social business world are learning that Facebook ads are better at increasing awareness than producing direct return on investment.

This is troublesome for many companies who measure the ROI of each media tactic or channel individually and large companies who often have ROI requirements for individual media channels.
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Practice Makes Perfect Public Relations

So your public relations strategy has gone well thus far and you have finally landed the interview with a member of the media. Congratulations. But it’s not all smooth sailing from here. Without a plan for the interview, things can head south rather quickly. By not being prepared, you run the risk of being misquoted, wrongly identified, being left out of the article entirely, and even being portrayed negatively. (more…)

Starmark host AdFed Event at the StarBar

Starmark hosted the AdFed event Diversity & The Future of Advertising at the StarBar, which had 3 great speakers.

5 Key Features of the Facebook Timeline

Facebook Timeline’s Key Features

The Facebook Timeline provides a greater opportunity for brands to showcase their identity, highlight milestones and important news and organize content on their page. If utilized effectively, the Facebook Timeline can be a powerful owned asset that will complement your company’s marketing efforts. (more…)