Reprinted from South Florida Business Journal
Marketers in the social business world are learning that Facebook ads are better at increasing awareness than producing direct return on investment.
This is troublesome for many companies who measure the ROI of each media tactic or channel individually and large companies who often have ROI requirements for individual media channels.
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So your public relations strategy has gone well thus far and you have finally landed the interview with a member of the media. Congratulations. But it’s not all smooth sailing from here. Without a plan for the interview, things can head south rather quickly. By not being prepared, you run the risk of being misquoted, wrongly identified, being left out of the article entirely, and even being portrayed negatively. (more…)
Starmark hosted the AdFed event Diversity & The Future of Advertising at the StarBar, which had 3 great speakers.
The Facebook Timeline provides a greater opportunity for brands to showcase their identity, highlight milestones and important news and organize content on their page. If utilized effectively, the Facebook Timeline can be a powerful owned asset that will complement your company’s marketing efforts. (more…)
Agency Creates Custom Internet Tools for Companies to Use During Contest
As a sponsor of American City Business Journals’ social media challenge, #SocialMadness, Starmark has launched the social media campaign SOCIAL#BIGIDEAS which includes posts on social media platforms, a webinar, a Facebook app and other internet marketing tools. (more…)
There’s a new social media network in town that’s changing the landscape for individuals and businesses alike! Named #5 on Hitwise’s “Top 10 Social Networks,” Pinterest is a virtual bulletin board that allows you to post or “pin” images with links, organize them into “bulletin boards” and share them with your followers and the Pinterest universe. (more…)
About a year ago LinkedIn asked everyone to change their passwords due to a data breach at a completely separate site. How are these related? LinkedIn knows people use the same password for multiple accounts to make it easier to remember. Therefore, a breech at one site leaves other sites vulnerable. (more…)
Reprinted from South Florida Business Journal
How to increase social marketing ROI by tweeting a hashtag?
The viral aspects of Twitter for celebrities, politicians, the media and even countries have proven to be very powerful, but Twitter integration with campaigns to drive results has remained a question for many marketers – until now. (more…)
Ever wonder how people found or interact with your website? Google Analytics (GA) can help. More specifically, setting up goals in GA will help you determine what visitors are doing and if you’re meeting your business objectives as well. Fueled with this data, you can then make decisions to influence online behavior. (more…)
Fort Lauderdale based integrated marketing agency Starmark continues to steal the show in the annual ADDY awards. This time the agency’s Defrost Your Swimsuit campaign won the district awards and has advanced to the national competition. National winners will be announced June 5, 2012 at a ceremony in Austin, TX. (more…)
Starmark’s Vice President and Social Media and Interactive Creative Director Justice Mitchell will speak to University of Central Florida School of Communications senior year students April 13 during COMM Day. Mitchell’s talk, “Career Start-Ups: Leveraging Social Media Professionally,” will review the latest tools and best practices to help students transition into the professional world. (more…)
Starmark International, Inc., a national advertising firm headquartered in Fort Lauderdale, has expanded its management partner group, currently comprised of CEO Peggy Nordeen, Chief Interactive Officer Brett Circe and President Jacqui Hartnett, to include Vice President Client Services Lisa Hoffman and newly named Vice President & Executive Creative Director Dale Baron. (more…)