Facebook has a lot of different plugins you can place on your site to encourage sharing and to make your site more socially engaging. With similar names and similar functions, let the confusion ensue. We hope to clear this up for you with this etip. (more…)
Reprinted from South Florida Business Journal
“Doing well by doing good” has long been a precept of what has been called cause marketing for nearly two decades. A variety of studies have proven that four out of five consumers will choose one product over another or pay more if that product is affiliated with a not-for-profit charitable or culturally enriching organization. (more…)
As a brand, knowing your target audience is extremely important. On most websites, we’re interested in unique visitors, bounce rate, unique page views and time spent on the site. When considering our Facebook profile, we’re looking for something different. (more…)
The value proposition of inbound linking has changed over time so that it is as much about who links to you as it is about how many links you have. Look to build links from authorities in your space to build relevancy in your inbound links. Avoid “spammy” looking links as much as possible. While you can’t control who links to your site, you can control whom you target to gain new links. (more…)
We are strong believers in automation whenever possible. For Twitter, you can schedule announcement and event based tweets in coordination with your other marketing efforts. You also need to engage with users by personally replying to mentions and giving thanks. However, between these two ends of the spectrum lies much content that you also tweet. (more…)
Our last eTip about Google Plus gave an overview of Google+ when it first launched. Since then millions of users have created accounts, but no data is available on how many people actually “use” G+ (for short). As a result, articles were published calling G+ a ghost town and saying why bother using it.
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Stay on your diet? Sorry, can’t help you there. Pay down your debt? Sorry, can’t help you there either. Master technology and online trends for 2012? Now you’re talking. Our 2012 Trends Report webinar on Jan. 18 explained how to stay ahead of the competition this year by being savvy on what’s to come. (more…)
Reprinted from South Florida Business Journal
While many business marketers have put their toes in the water with LinkedIn, there is much more to do in the online social world – especially with Facebook’s upcoming advertising changes.
A fact proven over and over again in business-to-business (B2B) marketing is that case histories of good customer experiences outsell companies touting their own products. (more…)
Founded in 1982 the daily newspaper USA Today differentiated itself from its competitors by becoming more colorful, illustrative and photographic-rich. Much of what they did was construct illustrations that consolidated content into a quick, interesting image. This in turn not only stood out but also put the onus on other suppliers of data to treat content in a more engaging way.
Infographics have been around us even longer under the term data visualization. Here is one of the earliest known examples from 1863 of Napoleon’s March to Moscow.
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Does your company embrace community relations? Here’s why you should! Community relations goes hand-in-hand with being a good corporate citizen and while you’re building all of that good will in the community, it’s been shown that in times of company crisis, communities are more likely to give the company a chance to rectify a situation gone awry before the onslaught of public criticism. (more…)
The Starmark Fort Lauderdale creatives celebrate their first holiday season “downtown” in Museum Plaza at their tropical modern headquarters office. The integrated advertising and interactive agency was previously located at the DCOTA office building. “We’re happy we were able to help light up Fort Lauderdale for the holidays,” said Starmark President Jacqui Hartnett. Nearly 200 business associates attended the festivities. (more…)
The Leo Goodwin Foundation and Boys & Girls Club of Broward County have established the Dan Estes Future Chef Scholarship fund in memory of the late chairman and co-founder of Starmark. (more…)