Latest Posts

Instagram 101 — Express Yourself

Haven’t heard of Instagram? It’s one of the fastest growing photo sharing applications to hit social media. What makes Instagram stand out is its user-friendly and convenient platform that allows you to snap and share photos instantaneously with all of your friends. And, it’s free! But what makes it really special is its presentation of the photos that harkens back to the days of the Kodak Instamatic and Polaroid cameras by keeping your photos confined to the classic square shape. (more…)

Starmark’s Creative Wins ‘Best of Show’

Fort Lauderdale based integrated marketing agency Starmark swept the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards this past weekend taking home Best of Show and eight ADDY Awards. (more…)

3 Things ‘To-Do’ with Foursquare on Your Website


Similar to our eTip about Facebook’s social plugins, Foursquare also has tools you can incorporate onto your site to encourage sharing and to make your site more socially engaging. (more…)

A Child Is Missing Celebrates 1,000 Safe Recoveries

When a child or an elderly person goes missing, every second counts. Thankfully, A Child Is Missing (ACIM) is working with 4,500 police departments across the country to reunite missing loved ones with family members. (more…)

A Guide to 7 Facebook Social Plugins

Facebook has a lot of different plugins you can place on your site to encourage sharing and to make your site more socially engaging. With similar names and similar functions, let the confusion ensue. We hope to clear this up for you with this etip. (more…)

Partnering With the Right Cause Can Help Your Business

Reprinted from South Florida Business Journal

“Doing well by doing good” has long been a precept of what has been called cause marketing for nearly two decades. A variety of studies have proven that four out of five consumers will choose one product over another or pay more if that product is affiliated with a not-for-profit charitable or culturally enriching organization. (more…)

Facebook Insights & Identifying Your Target Audience

As a brand, knowing your target audience is extremely important. On most websites, we’re interested in unique visitors, bounce rate, unique page views and time spent on the site. When considering our Facebook profile, we’re looking for something different. (more…)

Optimizing your Inbound Links

The value proposition of inbound linking has changed over time so that it is as much about who links to you as it is about how many links you have. Look to build links from authorities in your space to build relevancy in your inbound links. Avoid “spammy” looking links as much as possible. While you can’t control who links to your site, you can control whom you target to gain new links. (more…)

‘Buffer’ Your Tweets

We are strong believers in automation whenever possible. For Twitter, you can schedule announcement and event based tweets in coordination with your other marketing efforts. You also need to engage with users by personally replying to mentions and giving thanks. However, between these two ends of the spectrum lies much content that you also tweet. (more…)

Is Google+ an ‘SEO’cial Network?

 

Our last eTip about Google Plus gave an overview of Google+ when it first launched. Since then millions of users have created accounts, but no data is available on how many people actually “use” G+ (for short). As a result, articles were published calling G+ a ghost town and saying why bother using it.
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Resolve to be on the Cutting Edge in 2012

Stay on your diet? Sorry, can’t help you there. Pay down your debt? Sorry, can’t help you there either. Master technology and online trends for 2012? Now you’re talking. Our 2012 Trends Report webinar on Jan. 18 explained how to stay ahead of the competition this year by being savvy on what’s to come. (more…)

Facebook’s 2012 Advertising Changes are Good for Business

Reprinted from South Florida Business Journal

While many business marketers have put their toes in the water with LinkedIn, there is much more to do in the online social world – especially with Facebook’s upcoming advertising changes.

A fact proven over and over again in business-to-business (B2B) marketing is that case histories of good customer experiences outsell companies touting their own products. (more…)