Reprinted from South Florida Business Journal
Just when you thought your Facebook brand pages were under control, Facebook launched its new Timeline design. With it, another set of decisions looms in how and why to integrate this powerful new set of features with the rest of your organization’s integrated marketing communications plan. (more…)
All great social applications do one thing right – make it easy to share. “Ease of use” is key for all websites and mobile applications especially when you add social media into the mix. Some great mobile applications doing it right are: (more…)
Does Google+ stand a chance against Facebook? What’s an SMP and how do you make one? How do you handle a crisis via social media? These questions and more are answered in Starmark’s 50 More Winning eTips Every Marketer Must Know. (more…)
Haven’t heard of Instagram? It’s one of the fastest growing photo sharing applications to hit social media. What makes Instagram stand out is its user-friendly and convenient platform that allows you to snap and share photos instantaneously with all of your friends. And, it’s free! But what makes it really special is its presentation of the photos that harkens back to the days of the Kodak Instamatic and Polaroid cameras by keeping your photos confined to the classic square shape. (more…)
Fort Lauderdale based integrated marketing agency Starmark swept the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards this past weekend taking home Best of Show and eight ADDY Awards. (more…)
Similar to our eTip about Facebook’s social plugins, Foursquare also has tools you can incorporate onto your site to encourage sharing and to make your site more socially engaging. (more…)
When a child or an elderly person goes missing, every second counts. Thankfully, A Child Is Missing (ACIM) is working with 4,500 police departments across the country to reunite missing loved ones with family members. (more…)
Facebook has a lot of different plugins you can place on your site to encourage sharing and to make your site more socially engaging. With similar names and similar functions, let the confusion ensue. We hope to clear this up for you with this etip. (more…)
Reprinted from South Florida Business Journal
“Doing well by doing good” has long been a precept of what has been called cause marketing for nearly two decades. A variety of studies have proven that four out of five consumers will choose one product over another or pay more if that product is affiliated with a not-for-profit charitable or culturally enriching organization. (more…)
As a brand, knowing your target audience is extremely important. On most websites, we’re interested in unique visitors, bounce rate, unique page views and time spent on the site. When considering our Facebook profile, we’re looking for something different. (more…)
The value proposition of inbound linking has changed over time so that it is as much about who links to you as it is about how many links you have. Look to build links from authorities in your space to build relevancy in your inbound links. Avoid “spammy” looking links as much as possible. While you can’t control who links to your site, you can control whom you target to gain new links. (more…)
We are strong believers in automation whenever possible. For Twitter, you can schedule announcement and event based tweets in coordination with your other marketing efforts. You also need to engage with users by personally replying to mentions and giving thanks. However, between these two ends of the spectrum lies much content that you also tweet. (more…)