About a year ago LinkedIn asked everyone to change their passwords due to a data breach at a completely separate site. How are these related? LinkedIn knows people use the same password for multiple accounts to make it easier to remember. Therefore, a breech at one site leaves other sites vulnerable. (more…)
Reprinted from South Florida Business Journal
How to increase social marketing ROI by tweeting a hashtag?
The viral aspects of Twitter for celebrities, politicians, the media and even countries have proven to be very powerful, but Twitter integration with campaigns to drive results has remained a question for many marketers – until now. (more…)
Ever wonder how people found or interact with your website? Google Analytics (GA) can help. More specifically, setting up goals in GA will help you determine what visitors are doing and if you’re meeting your business objectives as well. Fueled with this data, you can then make decisions to influence online behavior. (more…)
Fort Lauderdale based integrated marketing agency Starmark continues to steal the show in the annual ADDY awards. This time the agency’s Defrost Your Swimsuit campaign won the district awards and has advanced to the national competition. National winners will be announced June 5, 2012 at a ceremony in Austin, TX. (more…)
Starmark’s Vice President and Social Media and Interactive Creative Director Justice Mitchell will speak to University of Central Florida School of Communications senior year students April 13 during COMM Day. Mitchell’s talk, “Career Start-Ups: Leveraging Social Media Professionally,” will review the latest tools and best practices to help students transition into the professional world. (more…)
Starmark International, Inc., a national advertising firm headquartered in Fort Lauderdale, has expanded its management partner group, currently comprised of CEO Peggy Nordeen, Chief Interactive Officer Brett Circe and President Jacqui Hartnett, to include Vice President Client Services Lisa Hoffman and newly named Vice President & Executive Creative Director Dale Baron. (more…)
The term “gamification” is becoming increasingly popular especially with a little help from Mafia Wars and Farm/Cityville. But these games are just that—games. You log in, play and are rewarded for your participation and achievements. But how do such fundamental game mechanics apply to a marketer, client or consumer? (more…)
Reprinted from South Florida Business Journal
Just when you thought your Facebook brand pages were under control, Facebook launched its new Timeline design. With it, another set of decisions looms in how and why to integrate this powerful new set of features with the rest of your organization’s integrated marketing communications plan. (more…)
All great social applications do one thing right – make it easy to share. “Ease of use” is key for all websites and mobile applications especially when you add social media into the mix. Some great mobile applications doing it right are: (more…)
Does Google+ stand a chance against Facebook? What’s an SMP and how do you make one? How do you handle a crisis via social media? These questions and more are answered in Starmark’s 50 More Winning eTips Every Marketer Must Know. (more…)
Haven’t heard of Instagram? It’s one of the fastest growing photo sharing applications to hit social media. What makes Instagram stand out is its user-friendly and convenient platform that allows you to snap and share photos instantaneously with all of your friends. And, it’s free! But what makes it really special is its presentation of the photos that harkens back to the days of the Kodak Instamatic and Polaroid cameras by keeping your photos confined to the classic square shape. (more…)
Fort Lauderdale based integrated marketing agency Starmark swept the Advertising Federation of Greater Fort Lauderdale’s ADDY Awards this past weekend taking home Best of Show and eight ADDY Awards. (more…)