In the earlier article Use Negative Comments to Accentuate the Positive, we discussed the benefits of letting your customers’ less-than-flattering Twitter and Facebook comments ride. The main reason was that, often, happy customers will emerge to be your brand advocates. But you can’t rely on your customers to do all of the work. That’s where customer service comes in.
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If you have ever purchased anything at an Apple Store, you understand how nice the experience can be to “checkout” with anyone who swipes your card on their iPhone. You simply swipe the card, “sign” the screen with your finger, and get your receipt via email. That is the definition of Mobile Commerce.
With Square, anyone can accept credit card payments on their mobile device. (more…)
Linkedin.com has a great many levels, one of which is “Groups.” Groups can be predicated on a particular business vertical such as mobile, or very granular such as Word Of Mouth Marketing. There are all kinds of professional sectors that have groups. We encourage you to join one closest to your discipline and participate. This way you can understand the etiquette, time commitment and interest level. (more…)
Much like the debate about the true meaning of life, the performance of banner campaigns vs. other online media vehicles has been a heated topic among online media planners and strategists since the beginning of time. (More or less.) (more…)
YouTube is the world’s second largest search engine behind Google. If you’ve checked your email inbox or Facebook wall lately, that’s probably no surprise to you. However, what people seem to forget about online video is this: it’s a great way not only to push your messaging, but also get indexed and improve your brand’s SEO. The next thing that people forget is that there’s more than YouTube at your disposal to do this.
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Starmark’s Ghouls and Gourds 2010 was a spooktacular success. The day started with a fresh omelette breakfast by celebrity Chefs Emeril and Rachel Ray. Then the gourds were put on display. From Cinderella’s carriage to Britto’s art work, who knew those ugly little pumpkins could look so beautiful! Some Starmarkers also dressed up for the occasion. Check out the eye “candy” here.
I was in a meeting recently and someone asked me, “What do you think our target age group is?” My answer was, “It doesn’t matter what I think; the computer can tell us.”
They buy more. They click-through more. They tell you what they want and how to communicate with them. They are your best customers.
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Read more about Starmark’s newest talent.
Johanne Pradel
Sr. Art Director
Johanne is a welcome addition to Starmark, bringing strong ideas, an artistic eye and a certain joie de vivre. She also brings experience working at some of the top agencies in NYC, as well as her own successful graphic design studio in Baltimore. Johanne obtained her Bachelor of Fine Arts degree with a concentration in digital media and design at MICA (Maryland Institute College of Art). (more…)
Cost-Per-Action, (CPA), the latest way to buy online media.
In the days of the early Internet, media was purchased similar to the way traditional print and broadcast is still widely purchased — based on the total amount of impressions or potential eyeballs that COULD view your ad.
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At Starmark, we’re inspired by the success of Greater Fort Lauderdale’s creative economy. So we’ve been busy helping four of Broward County’s biggest cultural attractions spread the word about arts and entertainment in our community, in hopes of attracting even more industry professionals to the area.
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Fort Lauderdale-based Starmark International names Mickey Espada as VP of Business Development, based in Puerto Rico. Mr. Espada has more than 20 years experience in a variety of industries, including travel and tourism, food and beverage, hospitality, economic development and government affairs.
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MSC Cruises was honored with a Silver Magellan Award for the promotional video of its inaugural season of Canada/New England cruises. (more…)