Latest Posts

Brett Circe Awarded Advanced Mobile Marketing Certificate

Circe Awarded Advanced Mobile Marketing Certificate From University of San Francisco

Starmark proudly announces that Partner and VP of Interactive Services Brett Circe was awarded a Certificate in Advanced Mobile Marketing from the University of San Francisco.

The certificate program covered development of mobile marketing campaigns, integrating with traditional campaigns, analytics, proximity marketing, rules and ethics, and tools for mobile.
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Starmark wins two NARA Awards

Recently, Starmark was honored with both a Gold and Silver award from the National Active Retirement Association (NARA).

In the category of Best Logo, Starmark brought home a Gold for Neptune Society, America’s largest cremation services firm. The winning logo featured an ascending dove that represents a free-spirited symbol of peaceful departure, bringing comfort and lifting the spirit.
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Put your social marketing on auto-pilot for the holidays

The holidays are here and you might be wondering how your marketing efforts will fare during your much needed break. The good news is that there are many tools out there that have built-in vacation settings that will alleviate some of the “I wonder if …” that many of us feel when we are away from the office. Here are some tips to keep you ho, ho, ho-ing through your sabbatical …
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Customer service is your new marketing department

In the earlier article Use Negative Comments to Accentuate the Positive, we discussed the benefits of letting your customers’ less-than-flattering Twitter and Facebook comments ride. The main reason was that, often, happy customers will emerge to be your brand advocates. But you can’t rely on your customers to do all of the work. That’s where customer service comes in.
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How Square is Redefining Personal Mobile Commerce

If you have ever purchased anything at an Apple Store, you understand how nice the experience can be to “checkout” with anyone who swipes your card on their iPhone. You simply swipe the card, “sign” the screen with your finger, and get your receipt via email. That is the definition of Mobile Commerce.

With Square, anyone can accept credit card payments on their mobile device. (more…)

Join Related Groups On Linked In

Linkedin.com has a great many levels, one of which is “Groups.” Groups can be predicated on a particular business vertical such as mobile, or very granular such as Word Of Mouth Marketing. There are all kinds of professional sectors that have groups. We encourage you to join one closest to your discipline and participate. This way you can understand the etiquette, time commitment and interest level. (more…)

To Banner or not to Banner…?

Much like the debate about the true meaning of life, the performance of banner campaigns vs. other online media vehicles has been a heated topic among online media planners and strategists since the beginning of time. (More or less.) (more…)

Don’t Forget Other Online Video Websites

YouTube is the world’s second largest search engine behind Google. If you’ve checked your email inbox or Facebook wall lately, that’s probably no surprise to you. However, what people seem to forget about online video is this: it’s a great way not only to push your messaging, but also get indexed and improve your brand’s SEO. The next thing that people forget is that there’s more than YouTube at your disposal to do this.
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Ghouls and Gourds 2010

Starmark’s Ghouls and Gourds 2010 was a spooktacular success. The day started with a fresh omelette breakfast by celebrity Chefs Emeril and Rachel Ray. Then the gourds were put on display. From Cinderella’s carriage to Britto’s art work, who knew those ugly little pumpkins could look so beautiful! Some Starmarkers also dressed up for the occasion. Check out the eye “candy” here.

Who are your best customers? Let the computer tell you – with customer profiling!

I was in a meeting recently and someone asked me, “What do you think our target age group is?” My answer was, “It doesn’t matter what I think; the computer can tell us.”

They buy more. They click-through more. They tell you what they want and how to communicate with them. They are your best customers.
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Three new stars join the team

Read more about Starmark’s newest talent.
Johanne Pradel
Sr. Art Director
Johanne is a welcome addition to Starmark, bringing strong ideas, an artistic eye and a certain joie de vivre. She also brings experience working at some of the top agencies in NYC, as well as her own successful graphic design studio in Baltimore. Johanne obtained her Bachelor of Fine Arts degree with a concentration in digital media and design at MICA (Maryland Institute College of Art). (more…)

Leverage Performance-Based Media When Possible

Cost-Per-Action, (CPA), the latest way to buy online media.

In the days of the early Internet, media was purchased similar to the way traditional print and broadcast is still widely purchased — based on the total amount of impressions or potential eyeballs that COULD view your ad.
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