Fort Lauderdale, FL – Starmark, a premier advertising and interactive marketing firm headquartered in South Florida since 1998, has chosen Museum Plaza, 200 South Andrews Ave, as its agency headquarters location for the next decade Starmark President, Jacqui Hartnett, announcement today.
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We all know that Public Relations traditionally centers around strong personal relationships with editors, the ability to astutely pitch time-sensitive and trendy story ideas and orchestrate newsworthy events. What you may not know is the amount of writing that is involved in Public Relations — from press releases and media alerts to website copy and online articles. If that writing is not optimized for search engines, there’s a huge hole in your marketing strategy.
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Most businesses that are online have a unique je ne sais quoi that makes them special. Successful business websites can be broken down into nine succinct components:
Your look & brand essence
Is the look of your website, social media and traditional print materials consistent? Do they express your voice? Are they working in harmony or are they all different, cluttered and confusing your goals and objectives? Remember that your design is the first thing people see even before they’ve read a word.
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In a previous eTip we mentioned that you should setup a YouTube Channel and optimize your video descriptions and tags for search engine optimization. Afterall, YouTube is the #2 search engine by number of searches, so you want to be found there too. But for people hard of hearing or deaf, they only get half the YouTube experience. That’s where closed captioning comes in. (more…)
In an age where attention is gained or lost with the click of a mouse, branding is more important than ever. Not only is it the key differentiator between you and your competitors, it’s also your source of promise to your customers — reassuring them that your product or service is worth their time and money. The good news is, in today’s globalized business environment, the opportunity for companies to have a world-class brand, whether they are large or small, is huge.
Lately I have been seeing lots of automotive brands like Jaguar, BMW, and Hyundai releasing mobile apps to help market their autos. I have even seen a GM tv spot solely dedicated to selling their OnStar mobile app.
Last month I purchased a new car, (a Chevy Volt electric car actually, you can read about it here) And with that purchase I had the opportunity to see what GM is doing in the mobile space first hand. (more…)
In the good old days of print direct response, marketers would print different phone numbers on different pieces of collateral and then track the responses to each phone number to know which piece was working better. A vanity URL is applying that same exact principle to the web. (more…)
I love my iPad. It is so lightweight, lightning quick and I take it everywhere. Since purchasing the cover that allows me to prop it up as a wedge on my lap, I have left my laptop in its case.
But because I spend most of my time on my iPad instead of my laptop, company websites programmed in Flash are essentially useless to me and the millions of people who own iPads, iPhones, iPod Touches and any mobile device based on the iOS platform. I certainly don’t want the hassle of that and will happily move on to the next company whose developers had the foresight to create their website in HTML (or HTML5!) to reach people like me. (more…)
Historically reporters are overworked, time starved and always on deadline. As a PR professional, it is my job to effectively package my clients’ stories in a compelling way that helps the journalists efficiently do their job, which they appreciate. Here are some tips for you to lay a PR foundation for your company:
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On Earth Day, Starmark posts its annual blog post about how many tons of CO2 the company and the staff has committed to reducing each year. This voluntarily program has been going on for a few years now, but questions always come up. What does it mean? Does this cost or save money? One person can’t possibly make that much of an impact, can they?
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You may know that Starmark has been on the forefront of the industry using mobile barcodes (like the QR code and Microsoft Tag) since early 2009. We have published blog posts on the subject and written a case study about using tags with Greater Fort Lauderdale which was published on the Microsoft Showcase.
This week a major, comprehensive report about the future of mobile tagging was released by PSFK (shown below). (more…)
Example Heat Map
A Heat Map is like pseudo-eye tracking on your site. It outputs a visual representation of where users are clicking on a page on your site. The more clicks in a certain area, the brighter that area of the page glows in a warmer color, hence the term “heat map.”
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