Once upon a time when it came to proximity marketing (sometimes known as Location-based advertising), Bluetooth was the go-to method. Today, the reach and appeal — and potential longevity — of Foursquare (and others) have allowed it to redefine proximity marketing.
“We interrupt this website to bring you a brief word from our partners.” That’s the gist of a co-reg (“co-registration leads”) campaign. Especially beneficial for retail sites, co-reg offers a great opportunity to reach a wider audience and build your email database. Essentially, co-reg gives you permission to capture consumers’ information while they visit another company’s website.
Brightkite: is a location-based social networking website that is available on any mobile device. Users “check in” at places by using text messaging or one of the mobile applications and they can see who is nearby and who has been there before. The service was created in 2007 by Brady Becker, Martin May and Alan Seideman who previously founded the SMS notification service Loopnote.
Pro’s: Nice interface and it good social features. Group text is intriguing.
Con’s: Less ‘game play’ then I’ve come to expect. Feels like it needs a lot more to stay competitive.
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You are invited to attend a special networking event for higher education professionals to help you plan your 2011 online strategy. Our line-up of experts will give you the (short and sweet) intel you need to start planning and rolling out your 2011 e-marketing.
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If you haven’t already done so, it’s time to benefit from the “worldwide” aspect of the worldwide web. By embracing globalization and translating your website into other languages, you will be able to reach customers in other countries and on other continents.
Starmark is proud to present a new member of our stellar Interactive team, Esther Lem Tu. As Interactive Developer, Esther built the new Starmark.com website (lovely, isn’t it?), along with redesigning the websites for our clients AccuData and The Boys & Girls Club. She’s been developing flash banners and emails for other clients like HMS National and the Greater Fort Lauderdale CVB.
Creating online training for employees, franchisees, or sales people does more than save paper. It saves time and money, as well. You no longer have to print and ship educational materials. Nor are you obliged to fly the resident expert back and forth across the country to conduct training sessions. Studying online allows trainees to learn at their own pace, ensuring they don’t miss a thing.
It almost seems as if contests have been around since the pharaohs. And possibly they have. After all, contests are a great way to collect volumes of names and build a marketing database. Put something enticing up for grabs — an ancient pyramid, perhaps — and let the urge to win work its magic. Actually, not so fast. Nowadays, with savvier, time-sapped consumers, you may need to do more than that to attract entries to your online contest.
Your website’s footers (that bottom part of the page you think no one looks at) have evolved to become more than a place to position a copyright statement, legal statement or a second navigation bar. Nowadays, the footer has moved up the ladder – figuratively speaking – in importance.
How would you like to get your message out to 4.6 billion people? That’s the number of mobile devices out there today, and each and every one of their users could be a potential customer. From texting to tagging to custom applications, there are numerous options for businesses to communicate to consumers with personalized messages, location-based promotions and discounts, and mobile barcodes for instant access to related content — to name a few.
Mobile advertising is no longer new. In terms of proximity marketing, “Bluecasting” has been around the block a few times. Opt-in proximity mobile marketing was only a matter of time. Well, that time is fast approaching.
Where print ads, posters and signage become just part of the clutter, proximity marketing delivers relevant messages on a large scale. Proximity marketing is not intended to replace traditional advertising, but this is a valuable — yet cost-effective — supplement to that.
Attend a special networking event to help you plan your 2011 online strategy.
Come check out what our experts have to say about creative and technology trends, measuring ROI and other in-the-know tools that will help shape your marketing strategy in 2011. Starmark will be hosting several events focused on different industries, so be sure to check them out below.
