In an age where attention is gained or lost with the click of a mouse, branding is more important than ever. Not only is it the key differentiator between you and your competitors, it’s also your source of promise to your customers — reassuring them that your product or service is worth their time and money. The good news is, in today’s globalized business environment, the opportunity for companies to have a world-class brand, whether they are large or small, is huge.
Lately I have been seeing lots of automotive brands like Jaguar, BMW, and Hyundai releasing mobile apps to help market their autos. I have even seen a GM tv spot solely dedicated to selling their OnStar mobile app.
Last month I purchased a new car, (a Chevy Volt electric car actually, you can read about it here) And with that purchase I had the opportunity to see what GM is doing in the mobile space first hand. (more…)
In the good old days of print direct response, marketers would print different phone numbers on different pieces of collateral and then track the responses to each phone number to know which piece was working better. A vanity URL is applying that same exact principle to the web. (more…)
I love my iPad. It is so lightweight, lightning quick and I take it everywhere. Since purchasing the cover that allows me to prop it up as a wedge on my lap, I have left my laptop in its case.
But because I spend most of my time on my iPad instead of my laptop, company websites programmed in Flash are essentially useless to me and the millions of people who own iPads, iPhones, iPod Touches and any mobile device based on the iOS platform. I certainly don’t want the hassle of that and will happily move on to the next company whose developers had the foresight to create their website in HTML (or HTML5!) to reach people like me. (more…)
Historically reporters are overworked, time starved and always on deadline. As a PR professional, it is my job to effectively package my clients’ stories in a compelling way that helps the journalists efficiently do their job, which they appreciate. Here are some tips for you to lay a PR foundation for your company:
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On Earth Day, Starmark posts its annual blog post about how many tons of CO2 the company and the staff has committed to reducing each year. This voluntarily program has been going on for a few years now, but questions always come up. What does it mean? Does this cost or save money? One person can’t possibly make that much of an impact, can they?
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You may know that Starmark has been on the forefront of the industry using mobile barcodes (like the QR code and Microsoft Tag) since early 2009. We have published blog posts on the subject and written a case study about using tags with Greater Fort Lauderdale which was published on the Microsoft Showcase.
This week a major, comprehensive report about the future of mobile tagging was released by PSFK (shown below). (more…)
Example Heat Map
A Heat Map is like pseudo-eye tracking on your site. It outputs a visual representation of where users are clicking on a page on your site. The more clicks in a certain area, the brighter that area of the page glows in a warmer color, hence the term “heat map.”
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Learn about the history of Fort Lauderdale as the city celebrates its Centennial with a great pictorial slideshow presented by the Fort Lauderdale Centennial Speaker’s Bureau. You can view a list of all the centennial events planned in 2011 at sunny.org/centennial
Circe Awarded Advanced Mobile Marketing Certificate From University of San Francisco
Starmark proudly announces that Partner and VP of Interactive Services Brett Circe was awarded a Certificate in Advanced Mobile Marketing from the University of San Francisco.
The certificate program covered development of mobile marketing campaigns, integrating with traditional campaigns, analytics, proximity marketing, rules and ethics, and tools for mobile.
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Recently, Starmark was honored with both a Gold and Silver award from the National Active Retirement Association (NARA).
In the category of Best Logo, Starmark brought home a Gold for Neptune Society, America’s largest cremation services firm. The winning logo featured an ascending dove that represents a free-spirited symbol of peaceful departure, bringing comfort and lifting the spirit.
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The holidays are here and you might be wondering how your marketing efforts will fare during your much needed break. The good news is that there are many tools out there that have built-in vacation settings that will alleviate some of the “I wonder if …” that many of us feel when we are away from the office. Here are some tips to keep you ho, ho, ho-ing through your sabbatical …
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