Historically reporters are overworked, time starved and always on deadline. As a PR professional, it is my job to effectively package my clients’ stories in a compelling way that helps the journalists efficiently do their job, which they appreciate. Here are some tips for you to lay a PR foundation for your company:
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On Earth Day, Starmark posts its annual blog post about how many tons of CO2 the company and the staff has committed to reducing each year. This voluntarily program has been going on for a few years now, but questions always come up. What does it mean? Does this cost or save money? One person can’t possibly make that much of an impact, can they?
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You may know that Starmark has been on the forefront of the industry using mobile barcodes (like the QR code and Microsoft Tag) since early 2009. We have published blog posts on the subject and written a case study about using tags with Greater Fort Lauderdale which was published on the Microsoft Showcase.
This week a major, comprehensive report about the future of mobile tagging was released by PSFK (shown below). (more…)
Example Heat Map
A Heat Map is like pseudo-eye tracking on your site. It outputs a visual representation of where users are clicking on a page on your site. The more clicks in a certain area, the brighter that area of the page glows in a warmer color, hence the term “heat map.”
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Learn about the history of Fort Lauderdale as the city celebrates its Centennial with a great pictorial slideshow presented by the Fort Lauderdale Centennial Speaker’s Bureau. You can view a list of all the centennial events planned in 2011 at sunny.org/centennial
Circe Awarded Advanced Mobile Marketing Certificate From University of San Francisco
Starmark proudly announces that Partner and VP of Interactive Services Brett Circe was awarded a Certificate in Advanced Mobile Marketing from the University of San Francisco.
The certificate program covered development of mobile marketing campaigns, integrating with traditional campaigns, analytics, proximity marketing, rules and ethics, and tools for mobile.
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Recently, Starmark was honored with both a Gold and Silver award from the National Active Retirement Association (NARA).
In the category of Best Logo, Starmark brought home a Gold for Neptune Society, America’s largest cremation services firm. The winning logo featured an ascending dove that represents a free-spirited symbol of peaceful departure, bringing comfort and lifting the spirit.
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The holidays are here and you might be wondering how your marketing efforts will fare during your much needed break. The good news is that there are many tools out there that have built-in vacation settings that will alleviate some of the “I wonder if …” that many of us feel when we are away from the office. Here are some tips to keep you ho, ho, ho-ing through your sabbatical …
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In the earlier article Use Negative Comments to Accentuate the Positive, we discussed the benefits of letting your customers’ less-than-flattering Twitter and Facebook comments ride. The main reason was that, often, happy customers will emerge to be your brand advocates. But you can’t rely on your customers to do all of the work. That’s where customer service comes in.
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If you have ever purchased anything at an Apple Store, you understand how nice the experience can be to “checkout” with anyone who swipes your card on their iPhone. You simply swipe the card, “sign” the screen with your finger, and get your receipt via email. That is the definition of Mobile Commerce.
With Square, anyone can accept credit card payments on their mobile device. (more…)
Linkedin.com has a great many levels, one of which is “Groups.” Groups can be predicated on a particular business vertical such as mobile, or very granular such as Word Of Mouth Marketing. There are all kinds of professional sectors that have groups. We encourage you to join one closest to your discipline and participate. This way you can understand the etiquette, time commitment and interest level. (more…)
Much like the debate about the true meaning of life, the performance of banner campaigns vs. other online media vehicles has been a heated topic among online media planners and strategists since the beginning of time. (More or less.) (more…)