In the new world of marketing technology email, is seen as an old staple, and companies seem to be using them less and less, but there is definitely an audience for e-newsletters that are relevant and engaging. Let me repeat that: relevant and engaging. Which means not exclusively to selling or trumpeting your company.
You’ve probably seen their little icons at the bottom of many websites and blogs. I’m talking about digg, del.icio.us, reddit and countless others. These are all social bookmarking sites, and they are a great tool to supplement your social SEO practices.
As mentioned in our Mobile Tagging post last year, Starmark has been rolling out Mobile Tags on ads and promotional materials for the Greater Fort Lauderdale CVB.
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On Saturday morning, Karen Deryk, Creative Services Manager of Starmark, her son, and Lisa Hoffman, Group Account Director of Starmark, joined 100 other participants in the “Keep Port Everglades Shipshape” drum painting event, held at Port Everglades, one of the agency’s AOR clients. In fact, Lisa did more than participate in this worthwhile project. Her painting of an underwater coral reef scene won first prize in the adult category. This community service project transformed recycled petroleum drums into beautiful trash and recycling bins to be used throughout the Port. The event was such a success that Port Director Phil Allen plans to make it annual event.
The children who participated in Starmark’s Bring Your Kids To Work Day experienced first hand what its like to work in an integrated communications agency. Starmark put them to work as junior account coordinators (tiny, really) for a popular toy company. The kids had to do the following:
One hundred percent of Starmark International employees pledged to reduce either their individual carbon footprint or the carbon footprint of their entire family in honor of Earth Day.
Each employee calculated their carbon footprint by visiting http://green.yahoo.com/calculator/ and answering a few simple questions. Then, they clicked on “Make a Plan” at and pledged to reduce their carbon footprint by committing to a few small changes.
Starmark took home a staggering nine ADDY Awards at the recent Advertising Federation of Greater Fort Lauderdale’s ADDY Awards ceremony – a record number for the agency.
Starmark’s efforts garnered one Gold ADDY award for the creation of IMA Yachts’ Flash Website, work that will advance to the regional competition. Additionally, the agency earned eight Silver ADDY awards for a variety of campaigns, including an IMA Yachts Sales Video; Atlantis, Paradise Island Resorts Sea Keepers Logo; the Kissimmee CVB Meetings Print Ad; a University of Miami Undergraduate Flash Website as well as the school’s Executive MBA | MBA Printed Brochure; Nova Southeastern University’s Fan Frenzy Social Media Campaign Print Ad; the Greater Fort Lauderdale CVB Spring/Summer Flip Flop Campaign and a Direct Marketing Association Campaign created for AccuData Integrated Marketing Services.
Foursquare is an application that takes full use of your phone’s global positioning system (GPS). After you load the free application (and submit some quick profile information) your phone will tell you what’s around you: restaurants, bars, retail stores, hotels, sites, and various points of interest (to say the least). You will find friends that are also using the system by tying your Facebook and Twitter account to the Foursquare application. You then begin your journey with Foursquare by “checking in” to locations, which updates your status with a map icon and a pin, which is a nice touch.
Jeff Titelius
Digital Services Manager
Starmark is pleased to present the newest member of our Interactive team, Jeff Titelius. As Digital Services Manager, Jeff has already hit the ground running to support Starmark in its growing commitment and dedication to all things digital. Jeff brings 13 years of experience working in Central Florida at Disney, within a variety of marketing and sales roles.
We’ve noticed an incredible buzz among consumers who are piling into the South Florida area for both the Pro Bowl and the Super Bowl. As an integrated ad agency, we’ve been busy helping our client, the Greater Fort Lauderdale Visitors & Convention Bureau, capitalize on this influx of people and national interest. Events like these present rare opportunities to propel a brand, and offer a tremendous opportunity to “showcase the brand” via digital and traditional efforts. The good news is that prior to this business period, travel, overall, jumped significantly and the airlines in and out of Fort Lauderdale-Hollywood International Airport (FLL) were flying with good load factors, even before the peak season.
We’re feeling enlightened by association. Starmark client Nova Southeastern University in Davie, will be one of only two Florida colleges visited by His Holiness, the 14th Dalai Lama of Tibet during his stay in South Florida. The wisdom and grace of His Holiness was such a delight during his last visit in 2004, that South Floridians are eagerly anticipating his return.