Latest Posts

Buy your Competitors’ Branded Keywords

Level the playing field on Yahoo!, Google and other search engines by buying the branded keywords of your competitors. Recently, we turned you on to the importance of buying your own branded keywords. By buying your competitor’s branded keywords, you would ensure that whenever someone searches for the name of their business, your company’s name would also pop up in the paid search results. This is a common tool, and one you can use with a clear conscience. While most people think this is something the search engines don’t allow, they do, but with some restrictions. For instance, you shouldn’t pretend to be your competitor or even use their brand-name in your ad. As long as you represent who you truly are, you should be good to go. But you might want to check with each of the search engines you are advertising on to ensure you are not breaking their terms of service.

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Mobile tags unlock a world of connections with consumers

Mobile tags (also called snap tags and scan tags) are little icons with a lot of potential. When consumers “snap” the tag with the camera of their smartphone, they are instantly linked to online information such as a website, contest, video or beyond. Bearing a close resemblance to bar codes, mobile tags allow you to put a little Internet in your print advertising and a little print advertising in your Internet, two great mediums that work great together.

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Use negative comments to accentuate the positive

When you position your brand or company on Facebook, Twitter and the like, you’ll be opening yourself up to positive feedback – as well as negative feedback. And that’s okay. Really. It may seem counter-intuitive that negative feedback can actually boost your image, but it’s true.

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50 Winning eTips Open House in Celebration, FL

Photos from the 50 Winning eTip open house in our new larger Celebration office, near Orlando, FL.

E-newsletters are still a great way to captivate customers

In the new world of marketing technology email, is seen as an old staple, and companies seem to be using them less and less, but there is definitely an audience for e-newsletters that are relevant and engaging. Let me repeat that: relevant and engaging. Which means not exclusively to selling or trumpeting your company.

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Tag and social bookmark your blog

You’ve probably seen their little icons at the bottom of many websites and blogs. I’m talking about digg, del.icio.us, reddit and countless others. These are all social bookmarking sites, and they are a great tool to supplement your social SEO practices.

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Interactive Reel

Keep Port Everglades Shipshape

On Saturday morning, Karen Deryk, Creative Services Manager of Starmark, her son, and Lisa Hoffman, Group Account Director of Starmark, joined 100 other participants in the “Keep Port Everglades Shipshape” drum painting event, held at Port Everglades, one of the agency’s AOR clients. In fact, Lisa did more than participate in this worthwhile project. Her painting of an underwater coral reef scene won first prize in the adult category. This community service project transformed recycled petroleum drums into beautiful trash and recycling bins to be used throughout the Port. The event was such a success that Port Director Phil Allen plans to make it annual event.

Bring Your Kids to Work Day

The children who participated in Starmark’s Bring Your Kids To Work Day experienced first hand what its like to work in an integrated communications agency. Starmark put them to work as junior account coordinators (tiny, really) for a popular toy company. The kids had to do the following:

  1. Understanding: Explore the company’s website and describe what they liked about it.
  2. Research: Find ‘fan’ videos for the company on You Tube and document what they liked
  3. First-hand Experience: Play with the product
  4. Concepting: Make an Ad for the product.

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Starmarkers Voluntarily Pledge to Reduce Carbon Footprint in Honor of Earth Day

One hundred percent of Starmark International employees pledged to reduce either their individual carbon footprint or the carbon footprint of their entire family in honor of Earth Day.

Each employee calculated their carbon footprint by visiting http://green.yahoo.com/calculator/ and answering a few simple questions. Then, they clicked on “Make a Plan” at and pledged to reduce their carbon footprint by committing to a few small changes.

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Starmark Takes Home A Record Nine Addy Awards

Starmark took home a staggering nine ADDY Awards at the recent Advertising Federation of Greater Fort Lauderdale’s ADDY Awards ceremony – a record number for the agency.

Starmark’s efforts garnered one Gold ADDY award for the creation of IMA Yachts’ Flash Website, work that will advance to the regional competition. Additionally, the agency earned eight Silver ADDY awards for a variety of campaigns, including an IMA Yachts Sales Video; Atlantis, Paradise Island Resorts Sea Keepers Logo; the Kissimmee CVB Meetings Print Ad; a University of Miami Undergraduate Flash Website as well as the school’s Executive MBA | MBA Printed Brochure; Nova Southeastern University’s Fan Frenzy Social Media Campaign Print Ad; the Greater Fort Lauderdale CVB Spring/Summer Flip Flop Campaign and a Direct Marketing Association Campaign created for AccuData Integrated Marketing Services.

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