Creating one of the world's most powerful destination brands

Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau have partnered to create, reinvent and evolve one of the most dynamic and inclusive destination brands in the world. The Hello Sunny brand campaign still ranks as one of the world's most recognizable. The Greater Together video won the destination its very first EMMY award. Throughout that history, bringing new faces to Fort Lauderdale has been a matter of taking Fort Lauderdale to the world — from Times Square to Rockefeller Center and SXSW to the London Underground.

Check out some of the highlights in our Greater Fort Lauderdale sizzle reel.