Work Starmark Unveils New Consumer-based Site for TotalProtect Home Warranty

Wanting to extend the availability of their home warranty products to allow real-time online purchasing, Total Protect turned to Starmark International’s Interactive Group for a personalized, consumer-facing solution and were thrilled with the results. Starmark programmed a custom software solution that allows homeowners to select and purchase TotalProtect Home Warranty plans online in five easy steps. The site, www.totalprotect.com, recommends plans unique to the customers area of residence and allows visitors to purchase plans directly from the site. Fully integrated into TotalProtect’s enrollment database, the site uses a SOAP interface, which Starmark supported with Lasso and AJAX programming. As with any consumer-friendly site, Starmark included an FAQ page, customer testimonials, and a fully interactive flash presentation to inform homeowners about the importance of protecting against costly home repairs.