Reprinted from South Florida Business Journal
Psychologists may tell you to ask yourself “What do I want?” but tomorrow’s advertisers are going to, through machine learning and automation, give you an elaborate menu of the things that they know you want – or will want. They will know who you are, who you know, where you go, what you have already purchased, and so on. (more…)
Starmark partnered with a major energy company to promote one of the world’s most ambitious sustainability projects at the largest airport in Florida. On top of that, the project eliminated mercury light bulbs and R-22 (freon) refrigerant from the ENTIRE airport. Coupled with monumental energy savings, getting people to understand and believe in the impact of the project was going to be a challenge. Both companies wanted to use this massive infrastructure effort as a springboard to engage the community in building a greener future together, and that’s exactly what Starmark set out to do. (more…)
At 201 East Las Olas, a dual-tower business and residential project will become the new downtown hub of Fort Lauderdale. Spanning a full city block in the most prestigious neighborhood, it will include Class A commercial and residential space, onsite green market, boutique shopping and dining. (more…)
Like the foam off a freshly tapped keg, craft beer was exploding in Greater Fort Lauderdale, with nano-breweries, micro-breweries and taprooms popping up all over. (more…)
The Greater Fort Lauderdale Convention & Visitors Bureau (GFL CVB), the Starmark team and Diamond View Studios earned a 2018 Emmy® Award for their collaboration on the “Greater Together” campaign video. The video was recognized in the Commercials category at the 42nd Annual Suncoast Regional Emmy® Awards by the National Academy of Television Arts & Sciences. (more…)
Reprinted from South Florida Business Journal
Predictions are that 2019 may be slower for many businesses, so optimizing your current efforts and considering more ways to increase return will be more important than ever. What follows is a starter list of considerations to keep ahead of the competition. (more…)
Nickelodeon Hotels & Resorts Punta Cana is the only Nickelodeon all-inclusive luxury beach resort in the Caribbean. The all-ages destination combines the modern, five-star pampering of Karisma Hotels & Resorts with the beloved playfulness of Nickelodeon. (more…)
Reprinted from South Florida Business Journal.
While bitcoin rollercoasters in the global monetary markets, creative business minds and entrepreneurs continue to explore new ways to use the cryptocurrency’s blockchain platform. (more…)
To bring more visitors to Greater Fort Lauderdale, Starmark and client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) developed a strategic campaign utilizing Facebook’s “Trip Consideration” feature. (more…)
For the 2nd year in a row, Starmark and the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) took over Riptide Music Festival on Fort Lauderdale beach with a booth to remember. Named “House of GFL,” the booth promoted Underground Lauderdale, a division of GFLCVB that celebrates local music, arts and culture. On Nov. 30-Dec. 2, hundreds of music fans lined up outside the tent, ready to get flash tattoos and free swag, as well as participate in a live art activation and a one-of-a-kind photo booth experience. (more…)
Reprinted from South Florida Business Journal
At the Mobile Marketing Association: Innovate event in New York City last October, several speakers wrapped their presentations around innovative ways data could be helping businesses market more effectively. (more…)
Fill in the blank: “Business would be so much easier if our customers knew more about ______.” Well, there you go! Make whatever completes that sentence your content mission. (more…)