On the evening of February 6, 1967, Parker Playhouse opened its doors and raised the curtain on its first production, Neil Simon’s The Odd Couple. Fifty years later, the iconic Fort Lauderdale venue needed to be restored and renovated for the 21st century. The Broward Center called upon a partner that was completely in sync with its goal to build community through the arts. (more…)
If you feel like you’re drowning in marketing data with no direction, this is the article for you. Let’s put the science back in data science together with this Starmark guide to the top 4 things you aren’t tracking — and why you really should be. (more…)
Reprinted from South Florida Business Journal
We used to call them voice or virtual assistants (VAs). Now scientists call them AI assistants (AIs). If your business depends on search or repetitive ordering, you must prepare to protect your customer base. Amazon.com has sold more than 100 million Alexa-enabled devices. And Apple and Google are catching up. Some of the reason for the rapid rise of these AIs is the novelty. But the main reason is their ability to save users time and energy by making a simple, intuitive voice request, rather than fumbling with a phone or some other device. (more…)
What is an experientialist? If you’ve seen any of the new ads Starmark created for Elegant Hotels Group, then you have some idea. Experientialists are those who live to explore different landscapes, cultures, flavors, sights, and sounds. They seek escapes that become deeper journeys, and that desire leads them to Elegant Hotels — because when you stay at an Elegant Hotel, the experience stays with you. (more…)
The barriers to entry for augmented reality and mixed reality are lower than they’ve ever been. To avoid getting scooped by your competitors, now’s the time to take these technologies seriously and start investigating how you can incorporate them into your content and marketing approach. (more…)
Starmark helped Joe DiMaggio Children’s Hospital (JDCH) celebrate its 25th anniversary with a commemorative campaign that captured hearts across South Florida.
In 1992, Joe DiMaggio Children’s Hospital opened its doors as a dedicated facility of the Memorial Healthcare System to care for sick and injured children in South Florida. It was a grand vision that started out modestly and grew from a couple of pediatric units on one floor of Memorial Regional Hospital to the only freestanding children’s hospital in Broward and Palm Beach counties. As their 25th Anniversary approached, Joe DiMaggio Children’s Hospital turned to Starmark to assist them with a marketing campaign that celebrated their history.
When Starmark was presented with the opportunity to raise awareness for South Florida’s best-kept secret and celebrate 25 years of patient- and family-centered specialist care, we created a campaign featuring the hospital’s iconic symbol—a red baseball glove with a heart at its core—as a tribute to Joe DiMaggio himself.
Ideation for the Red Glove campaign began in April and by June, MLB-style red baseball gloves were in the hands of our “heavy hitters.” This was an elite group of South Florida’s leaders, including big names from the sports world, like Jeff Conine and Giancarlo Stanton, to Congressman Ted Deutch and Florida Senator Lauren Book. We recruited more than 60 heavy hitters, all to give their “Red Glove salute” and share the impact that JDCH has had on the community and/or their personal lives.
See who’s raising their red glove in support of Joe DiMaggio Children’s Hospital: (Top Left) James Donnelly, CEO of Castle Group with Aurelio Fernandez, President & CEO Memorial Healthcare System; (Top Right) Peggy Nordeen, CEO Starmark International; (Middle Left) Chantal Laconte, former CEO Joe DiMaggio Children’s Hospital with Robert Runcie, Superintendent Broward County Public Schools; (Bottom Left) Chicago Cubs First Baseman Anthony Rizzo; (Bottom Right) Dr. Richard Dodge, Professor & Dean NSU Halmos College of Science and Oceanography
Any organization’s employees are their most effective brand advocates. And internal communications were a major part of this effort — to reinforce morale, pride and a sense of shared purpose among the hardworking physicians and staff of Joe DiMaggio Children’s Hospital. The campaign included special messages and shout-outs in meetings and through the hospital’s employee intranet. After all, building a winning team is what’s going to carry the hospital into its next 25 years of success.
In addition to being featured in high profile photos, social and web videos and broadcast TV spots, the red glove campaign appeared at community events, schools, and more. Inspired by the whimsy of this playful brand icon, we were able to generate buzz, excitement and energy surrounding the 25-year celebration. Starmark and JDCH put the icon directly into the “gloves” of the community in an execution that will continue to empower everyone for many years to come.
Augmented reality and virtual reality have been around for years. And new hardware advances have also brought new technologies like spatial computing, mixed reality and 360 video into the fold, as well. If some of those terms are new to you, check out our infographic: Which reality is right for you? (more…)
Reprinted from South Florida Business Journal
Psychologists may tell you to ask yourself “What do I want?” but tomorrow’s advertisers are going to, through machine learning and automation, give you an elaborate menu of the things that they know you want – or will want. They will know who you are, who you know, where you go, what you have already purchased, and so on. (more…)
Starmark partnered with a major energy company to promote one of the world’s most ambitious sustainability projects at the largest airport in Florida. On top of that, the project eliminated mercury light bulbs and R-22 (freon) refrigerant from the ENTIRE airport. Coupled with monumental energy savings, getting people to understand and believe in the impact of the project was going to be a challenge. Both companies wanted to use this massive infrastructure effort as a springboard to engage the community in building a greener future together, and that’s exactly what Starmark set out to do. (more…)
At 201 East Las Olas, a dual-tower business and residential project will become the new downtown hub of Fort Lauderdale. Spanning a full city block in the most prestigious neighborhood, it will include Class A commercial and residential space, onsite green market, boutique shopping and dining. (more…)
Like the foam off a freshly tapped keg, craft beer was exploding in Greater Fort Lauderdale, with nano-breweries, micro-breweries and taprooms popping up all over. (more…)
The Greater Fort Lauderdale Convention & Visitors Bureau (GFL CVB), the Starmark team and Diamond View Studios earned a 2018 Emmy® Award for their collaboration on the “Greater Together” campaign video. The video was recognized in the Commercials category at the 42nd Annual Suncoast Regional Emmy® Awards by the National Academy of Television Arts & Sciences. (more…)