Reprinted from South Florida Business Journal
Predictions are that 2019 may be slower for many businesses, so optimizing your current efforts and considering more ways to increase return will be more important than ever. What follows is a starter list of considerations to keep ahead of the competition. (more…)
Nickelodeon Hotels & Resorts Punta Cana is the only Nickelodeon all-inclusive luxury beach resort in the Caribbean. The all-ages destination combines the modern, five-star pampering of Karisma Hotels & Resorts with the beloved playfulness of Nickelodeon. (more…)
Reprinted from South Florida Business Journal.
While bitcoin rollercoasters in the global monetary markets, creative business minds and entrepreneurs continue to explore new ways to use the cryptocurrency’s blockchain platform. (more…)
To bring more visitors to Greater Fort Lauderdale, Starmark and client Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) developed a strategic campaign utilizing Facebook’s “Trip Consideration” feature. (more…)
For the 2nd year in a row, Starmark and the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) took over Riptide Music Festival on Fort Lauderdale beach with a booth to remember. Named “House of GFL,” the booth promoted Underground Lauderdale, a division of GFLCVB that celebrates local music, arts and culture. On Nov. 30-Dec. 2, hundreds of music fans lined up outside the tent, ready to get flash tattoos and free swag, as well as participate in a live art activation and a one-of-a-kind photo booth experience. (more…)
Reprinted from South Florida Business Journal
At the Mobile Marketing Association: Innovate event in New York City last October, several speakers wrapped their presentations around innovative ways data could be helping businesses market more effectively. (more…)
Fill in the blank: “Business would be so much easier if our customers knew more about ______.” Well, there you go! Make whatever completes that sentence your content mission. (more…)
Reprinted from South Florida Business Journal
Today, Google owns well over 90 percent of organic search. While that may be diminished by blockchain someday, few can dispute it is impacting our daily lives and businesses. (more…)
To gain a huge advantage over your business’ competitors, marketers need to prioritize data science over opinions acquired to generate and retain profitable customers at a lower cost.
This month marks the 10th anniversary of Starmark eTips and we couldn’t be more proud and grateful to our in-house experts for their contributions over the last 10 years in helping us keep marketers abreast of the latest trends in branding, advertising, digital and mobile marketing. To date, we have published nearly 300 eTips and five volumes but are they still relevant? Do they stand the test of time? How many of them have gone the way of dinosaur and how many have proven their staying power? (more…)
Reprinted from South Florida Business Journal.
Combining the strengths of advertising to attract customers and content marketing to keep them engaged is a powerful combination not all companies are leveraging effectively. (more…)
Starmark earned several Platinum and Gold awards for work MarCom competition judges deemed exceptional, including the FlyGreen MIA campaign and Marine Research Hub advertising.
The MarCom is among the largest, most-respected international creative competitions worldwide. An average of 6,000 entries are received from dozens of firms around the U.S. and other nations, all vying for top honors in marketing and communications.
The FlyGreen MIA campaign earned platinum in the “Marketing/Promo Campaign/Integrated Marketing” category. Starmark partnered with a major energy company to promote one of the world’s most ambitious sustainability projects at the largest airport in Florida. The program included multiple components: main brandmark icon, on-property signage and augmented-reality experience, website, video and mobile app.
The ARport App, part of above FlyGreen MIA campaign, earned platinum in the “Mobile App/Web/App for Training/Learning” category. This app was the campaign’s centerpiece: an augmented reality (AR) trivia scavenger hunt to uncover all the ways MIA saves energy and water. It also delivered helpful tips for home. It was the first time an AR app promoted an infrastructure project of this scale directly to consumers. To keep the app relevant and engaging, Starmark also created a year-long roadmap and release schedule for new content, AR games and improvements.
The FlyGreen MIA Airport Signage earned gold in the “Marketing / Promo Campaign / Branding” category. To capture the attention of travelers passing through and residents returning home, eye-catching signage and installations were placed throughout the airport. Simple artwork directed users to a project website with more information and a video series focused on the key pillars of the project.
The FlyGreen MIA Video Campaign earned gold in the “Marketing / Promo Campaign / Digital Marketing” category. This video series focused on the key pillars of the project and provided more context for each major element — Energy Use Improvements, Water Efficiency Gains and HVAC Updates — to help consumers connect to steps they could take at home.
The FLIBS Directory Marine Research Hub Print Ad for the Marine Research Hub earned gold in the “Ads/Magazine” category. This alliance of marine research universities and community supporters needed a boat show guide print ad to attract attendees to their booth and events; promote Fort Lauderdale as a destination; and convey the Hub’s ocean conservation focus. The challenge: fit all those messages on a two-page spread that could still stand out amongst all of the other guide ads. The end result did it, creating a strong focus, while encapsulating all the Hub’s efforts into one impactful ad that invited readers to “See Below the Surface of Greater Fort Lauderdale.”
“While we’re always proud of the many MarCom honors our clients and creative team have earned over the years, it’s especially gratifying to see Starmark’s growing client diversity reflected in the judges’ choices.” said Starmark President, Jacqui Hartnett. “As we partner with more clients leading the way in innovative sectors like greener energy, emerging technology and groundbreaking marine research, it’s particularly thrilling to earn honors for that diverse body of work.”