Reprinted from South Florida Business Journal.
Now there are new ways to slim down those fat, memory-hungry apps, stream a preview of an app before downloading, or get a single app feature from a larger app when you click on a link in Google Chrome or iOS App Store. (more…)
Let’s face it, voice search is the fastest growing type of search technology as evidenced by the fact that approximately 55% of teens and 41% of adults use voice search daily. With these numbers increasing every day, businesses need to take notice because it’s faster, hands-free, and most importantly, sooooooo cool! (more…)
As South Florida’s premier cargo and cruise port, Port Everglades needed a new look and feel to complement their success. So Starmark created iconic “watergraphics” in different shapes that symbolized the port’s messaging.
The launch of this powerful new look was featured in the Port’s Commerce Report. Generating excitement and buzz, the new look of the Report helped Port Everglades build awareness and support for its master expansion plan.
In a literal sea of typical port advertising, the watergraphic look was so refreshing, we created a series of print ads to extend the campaign to the cargo and cruise audiences. New icons were created to represent some of Port Everglades’ most important features.
Starmark launched the “Florida’s Powerhouse Port” campaign, which communicates and differentiates Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water, demonstrates strength, speed and power. Dolphins jumping represent speed, friendliness and intelligence.
The Port Everglades campaign differentiates it from its competitors with its unique simplicity and bold graphics. It is integrated throughout Port Everglades’ communications, including; video, digital, print, exhibits and events, collateral and throughout all community messaging.
The American Advertising Federation awarded Starmark and Port Everglades a gold addy for creativity in elements of advertising. Congratulations Port Everglades.
The social media giant Facebook recently rolled out with Facebook Stories, an in-app feature that allows people to share videos and photos that vanish after 24-hours. Of course we’re all familiar with this concept first introduced by Snapchat and subsequently Instagram, Messenger and WhatsApp. (more…)
The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s ideology, “fashion is not just a necessity, it’s a state of mind!” (more…)
Reprinted from South Florida Business Journal.
Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. (more…)
Of all the major social media platforms, LinkedIn is fast becoming the most effective online tool for business networking and B2B lead generation. Over 443 million professionals currently use LinkedIn, with 70% surveyed describing it as “a trustworthy source of professional content.” (more…)
There’s no question there is considerable value placed on inbound sales calls: 100% contact rate, expressed interest in your business’ product and an intent to convert. (more…)
When the Starmark team began concepting a new brand campaign to promote Azul Beach Resorts by Karisma, they kept coming back to one word: time.
When you’re with your favorite people in your favorite place, time works differently. You’re allowed time to savor each moment, and every detail feels fresh and unforgettable. You are afforded even more opportunity to enjoy these cherished moments because you and your loved ones are catered to, and everything you need is readily at hand. Your vacation at an Azul Beach Resort becomes effortless, so you can truly focus on the moments that matter the most — creating the perfect time together. (more…)
Fort Lauderdale based integrated marketing agency Starmark received sixteen awards, including BEST IN INTERACTIVE at the 2017 American Advertising Federation of Fort Lauderdale Addy Gala! (more…)
In eTip 230, we discussed utilizing personas to visualize your business’ current and potential customer segmentation. Now we look toward customer journey as a way of mapping out the emotional path those personas take when engaging with your company. (more…)
Reprinted from South Florida Business Journal.
Ask Me Anything is a phrase that gets thrown around a lot these days. For some, it conjures up the sexy teenage blogger in the 2014 movie of the same name. For others, it’s #CelebrityNameAMA to learn about celebrities. In today’s business, it often references an executive-led open forum very much like what used to be called a town hall meeting. Only the new town hall or AMA meeting is facilitated online, at an event or via email. (more…)