Reprinted from South Florida Business Journal.
For years, Apple has made exciting new product announcements every year. Instead of new products this year, Apple has announced software to make using its existing products better for the user and better for business. (more…)
Don’t give up on broadcast advertising yet! Just because we mentioned in a previous news article the ongoing evolution of television, and the advent of new media sweeping the advertising industry, it doesn’t mean the end for broadcast advertising. Actually, according to Nielsen’s first quarter 2016, television remains top brass, the most popular form of home entertainment despite the onslaught of our beloved mobile devices with more than 290 million Americans owning at least one TV and a third of that owning three or more. It’s time to give TV another chance, don’t you think?
Television devices still rule as the medium to generate awareness, create interest and incite consideration during the purchasing process. With 78% of Americans tuning into their local news stations, advertisers understand these viewers have a committed relationship with an extremely valuable asset that not only connects with the community, it’s a viable medium to showcase local products and services and is usually watched in real-time.
Although the advent of on-demand TV is spreading like wildfire, and digital advertising continues to be a great vehicle for geo-targeting, television will continue to be a strong vehicle to reach the masses with a controlled message. So before you fold up your antennae and put cut the cord from your cable provider, give televisition another chance.
As a society driven by instant gratification and the need for fast information, we spend a good chunk of our time on our phones saying “bye Felicia” to sites that aren’t mobile-friendly. For businesses that survived (and those that didn’t), “mobilegeddon” proved how critical it was and is to have a mobile-friendly site. (more…)
The digital ad industry has shifted towards automation so quickly that roughly $22 billion will be spent in programmatic in 2016; a +40% increase over 2015! Even though these statistics are nothing short of miraculous, the reality is that not everyone knows what “programmatic” means. (more…)
Reprinted from South Florida Business Journal.
Having just returned from a sports fishing trip in the Pacific on a yacht with Wi-Fi and eight other adult anglers, I wasn’t surprised to hear that the focus of a recent Google Performance Summit was on the increasing power of mobile device dependency. Google executives spent most of the summit talking about mobile dependency and how to link that mobile device in your customers’ hands to your business. (more…)
Expanding on the idea of on-demand television in 2015, Apple opened its doors to third-party developers on the AppleTV allowing any brand the opportunity to create their own personalized TV channel. (more…)
The latest Pokémon craze is sweeping the streets and business is booming! This latest mixed reality game, “Pokémon Go,” has been sending droves of people into the real world to explore and catch virtual monsters. So why should businesses and marketers cash in to this new craze that has outperformed all social networks based on time spent? (more…)
The Starmark team congratulates FPL FiberNet who earned five top honors at the national 2016 North American Business Connectivity Service Provider Excellence Awards. The event was held Tuesday, June 21st in New York. (more…)
As marketers, it’s time we face reality and roll with the punches of Facebook’s seemingly weekly updates to its algorithms. Actually, one of Mark Zuckerberg’s mantras is “… to keep shipping code…” and he certainly lives up to that. The good news is that the experience is constantly improving for users but it’s back to school again for marketers to learn how to survive in this ever-changing world of paid media. (more…)
A prototype is a representation of a design for review before it goes into production. It allows you to understand and interact with the website or app and provide feedback at a stage where it’s relatively easy to make adjustments before full production begins. Like paper mock-up prototypes in the offline world, prototypes built for digital web and mobile properties are even more important. (more…)
Reprinted from South Florida Business Journal.
Technology is prodding marketers to connect brands with prospects more powerfully than ever before. Among the newest challenges is using what is described as virtual or augmented reality. The strength of the “impression” that can be created with virtual reality, which transports prospects to new locations as if they were there; or with augmented reality, which brings something that isn’t really there into prospects’ current environment, cannot be underestimated. And now there are early efforts to mix these two realities for even more powerful prospect experiences.
Why are marketers so excited about Facebook LIVE? It’s no secret that people everywhere love to watch video. Now, imagine watching a video and having your broadcaster speak directly to YOU and address YOUR questions or comments. With mobile device in hand, businesses wield the powerful impact of live streaming video, the ability to engage in real-time with friends and followers; all the while building relationships and reinforcing their brand! (more…)