User Interface Design (UI) and User Experience Design (UX) have been around for a long time, but understanding the difference between them is critical with emerging technologies in digital and mobile devices being developed and introduced practically every day! (more…)
Building audience personas is a great way to visualize your business’ current and potential customer segmentation. Instead of reviewing abstract data points and demographic information, personas transform customer information into something that is cognitively compelling–putting a human face on all the facts, figures and actions. (more…)
Reprinted from South Florida Business Journal.
Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which is partially owned by Nintendo. (more…)
Everything we imagined and more! A personal oasis. A private retreat. The aqua expanse of the ocean surrounding you. The Palafitos at El Dorado Maroma by Karisma recently debuted 30 brand new stand-alone overwater bungalows with glass-bottom floors, private decks with plunge pools, Aguas del Amor showers, and direct access to the Caribbean Sea from your suite. (more…)
As savvy brand partners and advertisers, we know that mobile advertising now controls 51% of the digital ad spend according to eMarketer and it’s the first time in the history of digital advertising that mobile advertising market share has surpassed desktop. Mobile advertising should no longer be a mere consideration but an essential component of every digital marketing roadmap. (more…)
Starmark is thrilled to announce that our synchronized-lighting-system app has been awarded the “Philips Hue App of the Month” in iOS apps! This latest innovation and spark of brilliance from our Starmark Innovation Lab team is the result of an experiment to reproduce the types of expensive synchronized lighting systems. As you can see, it was a dazzling success. (more…)
Participating in trade shows is the ideal way to build your brand, generate new leads and highlight your products and services to your target customers all under one roof. Trade shows can also be a large investment for any company to take on. With so much at stake, it is critical that you have a plan for achieving success. (more…)
Picture this: It’s right around the end of a long work day, and right as you start to pack it up for the night your phone buzzes. Is it a phone call? Nope. A text? Negative. It’s a push notification from your favorite pizza company reminding you that it’s almost time for dinner and they have a special. What do you do? Ignore it or launch the app and have a steamy pepperoni pizza waiting for you by the time you get home. (more…)
The Web Marketing Association (WMA) honored Starmark with two WebAwards this year for work completed on developing brand new websites for two clients. Every year, WMA recognizes organizations and individuals for their work in developing web sites for organizations, companies and the government. (more…)
The Nickelodeon Hotels & Resorts Punta Cana held its official Grand Opening at the end of August and it was nothing short of Slime-tastic! (more…)
Understanding key insights about your customer base is critical to optimizing your website for success! Predicting what your customers want and how they search can help your business appear higher and higher in the rankings. All you need to do is a little homework. (more…)
Starmark took home two U.S. Travel Association “Destiny Awards” during the 2016 ESTO conference in Boca Raton, Florida. In partnership with Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark took home the “Destiny Award” for the Live Bus Shelter Activation in the Short-Term Marketing Campaign category and the Hello Sunny Millennial Campaign in the Branded & Integrated Marketing Campaign category. (more…)