It’s no secret that the World Wide Web has gone mobile! Do you remember the days when having a website was paramount, and it was the only thing we needed to worry about besides managing the day-to-day operations of our businesses?
Bill Gates wasn’t kidding when he said, “If your business is not on the Internet, then your business will be out of business.”
Today, the Internet is just part of the equation. Enter mobile devices — (more…)
With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video. (more…)
Study after study show users’ buying behaviors are influenced by their friends on social media. FanWise — invented in the Starmark Innovation Lab — fuels that influence and offers high rates of ROI, generates social buzz, builds likes and followers, and most importantly lets brands “control” what’s said about them on social media. (more…)
Starmark recently created a new logo, brand essence video and positioning statement – “Inspiring the World Forward” – as part of the first phase of rebranding for the American Welding Society (AWS). (more…)
Reprinted from South Florida Business Journal
Marketers, particularly those marketing to Baby Boomers, are scared. The Millennials, also called Generation Y (18-34 years of age), now have an annual U.S. spending power of over $200 billion, and are estimated to outpace baby boomers by 2017. (more…)
Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo. (more…)
The Gardens Mall is a luxurious super-regional shopping center in Palm Beach Gardens, Fla., featuring more than 160 world-class retail specialty shops and restaurants. The Forbes Company, owner and manager of the mall, sought to establish the mall as a fashion leader with exceptional customer service, and the new website launched by Starmark does just that. (more…)
Facebook is up to its antics once again with another algorithm update. Until recently, Facebook shared both explicit and implicit content equally meaning all updates regardless if they were initiated by users or triggered automatically within any number of apps. But times change and so must we as Facebook improves the process of distilling the News Feeds once again.
What does it mean for me or my business?
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Jeremy Schwartz is the vice president of digital marketing. In this role he helps all clients with their digital marketing plans and serves as a business analyst. His technical background enabled him to serve previously as the lead developer at Starmark. Today, Jeremy works with clients to apply their overall business goals and objectives to the online world. Jeremy translates this information for our creative and programming teams to ensure their quality digital work helps our clients meet their goals. (more…)
More than just sun and fun, Greater Fort Lauderdale needed to position themselves as a top meetings destination. They wanted meeting planners to know that everything they need for a sunny, successful meeting could be found in this dynamic location that’s also a serious business destination. It’s a place where commerce happens.
Starmark created the Meet Sunny brand, leveraging the highly successful Hello Sunny overall branding campaign, and positioning Greater Fort Lauderdale as “the lighter, brighter side of meetings.” The team developed a three-part direct mail campaign that was sent to meeting planners. Enveloped around the theme “Wake up, charge up, meet up,” each piece was uniquely designed to communicate the Meet Sunny positioning.
Package #1 included a sunny yellow coffee mug with a Meet Sunny logo and a fun industry related message – “Bye-Bye Boring Meetings.” Also included was a blend of local gourmet coffee from renowned Chef Jean Gourmet Emporium – a favorite off-site venue for meeting attendees. The package was purposely housed in a recycled kraft paper box, to address the environmental “green” issues and concerns that impact this industry.
Package #2 followed exactly one week later. This package contained a 3-panel brochure with the headline “Charge up your team.” It featured beautiful waterway yacht meetings and other outdoor activities. The brochure invited the reader to put the power of the sun behind their meeting and their mobile device. The package surprise was a solar powered “Meet Sunny” mobile phone charger.
Package #3 followed exactly one week after #2. It included a custom brochure, with built-in video technology. The booklet featured the new Meet Sunny video as well as testimonials.
Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.
So what is Google Authorship and Author Rank? What does it mean for me or my business?
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Port Everglades recently made a giant splash by winning the Award of Excellence from the 2014 American Association of Port Authorities (AAPA) Communications Awards. Port Everglades was recognized for its cruise industry video, which was directed and scripted by Starmark. The Port Everglades Powerhouse Cruise Port video incorporates the Port’s “splash” theme with animated water droplets and cresting waves that introduce different segments of the three-minute video. Each segment highlights the big advantages of cruising from Port Everglades – location, speed, service and flexibility with the backdrop of Greater Fort Lauderdale as a vibrant, sunny vacation destination. The video communicates the value of the Port to the local economy, particularly with future renovation and expansion plans announced last year. (more…)