As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands. (more…)
Starmark recently helped the Broward Center for the Performing Arts brand and launch one of the final phases of its extensive transformation, Marti’s New River Bistro in the new Huizenga Pavilion. (more…)
Reprinted from South Florida Business Journal
Most marketers have accepted the fact that getting prospective buyers’ attention is no longer a process of bold interruption, but the intrigue of education and information. In that process, most send prospects to their organizations’ websites or landing pages for more information. (more…)
Part of Public Relations Outreach (PR Outreach) is being proactive when someone talks about your brand online.
To stand out from the clutter, savvy communicators know they also need to incorporate social media into their media relations and pitching efforts.
Waterside Shops is the Gulf Coast’s premier shopping and dining destination, where the finest names in luxury retail and fashionable lifestyle stores are set amid a lush landscape of 30,000 tropical plants and flowering shrubs, a 550-foot-long hand-laid rock wall punctuated by cascading water, and dramatic lighting features. (more…)
Reprinted from South Florida Business Journal.
Today’s cashless society is not about plastic anymore. It’s on your smartphone or tablet, whether you are a consumer or a business. And the sooner you get onboard, the sooner you will experience what some businesses claim to have achieved: increased revenue. (more…)
It’s no secret that the World Wide Web has gone mobile! Do you remember the days when having a website was paramount, and it was the only thing we needed to worry about besides managing the day-to-day operations of our businesses?
Bill Gates wasn’t kidding when he said, “If your business is not on the Internet, then your business will be out of business.”
Today, the Internet is just part of the equation. Enter mobile devices — (more…)
With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video. (more…)
Study after study show users’ buying behaviors are influenced by their friends on social media. FanWise — invented in the Starmark Innovation Lab — fuels that influence and offers high rates of ROI, generates social buzz, builds likes and followers, and most importantly lets brands “control” what’s said about them on social media. (more…)
Starmark recently created a new logo, brand essence video and positioning statement – “Inspiring the World Forward” – as part of the first phase of rebranding for the American Welding Society (AWS). (more…)
Reprinted from South Florida Business Journal
Marketers, particularly those marketing to Baby Boomers, are scared. The Millennials, also called Generation Y (18-34 years of age), now have an annual U.S. spending power of over $200 billion, and are estimated to outpace baby boomers by 2017. (more…)
Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo. (more…)