Reprinted from South Florida Business Journal.
Unemployment is down, the stock market is up and many surveys say that, on average, over 50 percent of employees, especially millennials, are not fully committed to their job. Logically, this data should encourage companies to put employee retention activities high on the list of 2017 priorities. (more…)
Of all the major social media platforms, LinkedIn is fast becoming the most effective online tool for business networking and B2B lead generation. Over 443 million professionals currently use LinkedIn, with 70% surveyed describing it as “a trustworthy source of professional content.” (more…)
There’s no question there is considerable value placed on inbound sales calls: 100% contact rate, expressed interest in your business’ product and an intent to convert. (more…)
When the Starmark team began concepting a new brand campaign to promote Azul Beach Resorts by Karisma, they kept coming back to one word: time.
When you’re with your favorite people in your favorite place, time works differently. You’re allowed time to savor each moment, and every detail feels fresh and unforgettable. You are afforded even more opportunity to enjoy these cherished moments because you and your loved ones are catered to, and everything you need is readily at hand. Your vacation at an Azul Beach Resort becomes effortless, so you can truly focus on the moments that matter the most — creating the perfect time together. (more…)
Fort Lauderdale based integrated marketing agency Starmark received sixteen awards, including BEST IN INTERACTIVE at the 2017 American Advertising Federation of Fort Lauderdale Addy Gala! (more…)
In eTip 230, we discussed utilizing personas to visualize your business’ current and potential customer segmentation. Now we look toward customer journey as a way of mapping out the emotional path those personas take when engaging with your company. (more…)
Reprinted from South Florida Business Journal.
Ask Me Anything is a phrase that gets thrown around a lot these days. For some, it conjures up the sexy teenage blogger in the 2014 movie of the same name. For others, it’s #CelebrityNameAMA to learn about celebrities. In today’s business, it often references an executive-led open forum very much like what used to be called a town hall meeting. Only the new town hall or AMA meeting is facilitated online, at an event or via email. (more…)
Let’s face it — we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! (more…)
Seems like yesterday when Instagram began to offer sponsored posts in its photo stream, and soon thereafter, leveraged Facebook demographics to customize ads just for you; but now Instagram is taking it one step further in light of the fact that video storytelling has become the juggernaut for reaching and connecting with users. If you haven’t jumped into video content or ads yet, this article should convince you to take the plunge and not get left far, far behind. (more…)
Reprinted from South Florida Business Journal
While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also means that, unlike manufacturers and software developers who have used Agile for decades, marketers are losing out on its benefits: fewer mistakes, higher productivity and profits. It’s a scary thought that big marketing and advertising firms might experience a crash similar to the ’80s, when American car makers lost out to the Japanese use of “Agile’s continuous improvement of best practices.” (more…)
In our last social media eTip, we predicted up-and-coming trends for 2017, chief among them, visual storytelling will take center stage this year as it continues to prove to be one of the most effective tools brands use to penetrate the social landscape. If your 2017 marketing strategy doesn’t include a video, you may as well crawl back under that rock, especially since video comprised 35% of the total online ad spend in 2016. (more…)
Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. (more…)