Latest Posts

How do we tap into what motivates vacation seekers?

When the Starmark team began concepting a new brand campaign to promote Azul Beach Resorts by Karisma, they kept coming back to one word: time.

When you’re with your favorite people in your favorite place, time works differently. You’re allowed time to savor each moment, and every detail feels fresh and unforgettable. You are afforded even more opportunity to enjoy these cherished moments because you and your loved ones are catered to, and everything you need is readily at hand. Your vacation at an Azul Beach Resort becomes effortless, so you can truly focus on the moments that matter the most — creating the perfect time together. (more…)

Starmark wins 16 Awards Including Best of Interactive at The AAF of Greater Fort Lauderdale Gala

Fort Lauderdale based integrated marketing agency Starmark received sixteen awards, including BEST IN INTERACTIVE at the 2017 American Advertising Federation of Fort Lauderdale Addy Gala! (more…)

Are you mapping your customers’ journeys?

In eTip 230, we discussed utilizing personas to visualize your business’ current and potential customer segmentation. Now we look toward customer journey as a way of mapping out the emotional path those personas take when engaging with your company. (more…)

Ask Me Anything: The new town hall

Reprinted from South Florida Business Journal.

Ask Me Anything is a phrase that gets thrown around a lot these days. For some, it conjures up the sexy teenage blogger in the 2014 movie of the same name. For others, it’s #CelebrityNameAMA to learn about celebrities. In today’s business, it often references an executive-led open forum very much like what used to be called a town hall meeting. Only the new town hall or AMA meeting is facilitated online, at an event or via email. (more…)

The Micro-moment of Truth is here

Let’s face it — we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! (more…)

Instagram tests mid-roll video-ad pop-ups in stories

Seems like yesterday when Instagram began to offer sponsored posts in its photo stream, and soon thereafter, leveraged Facebook demographics to customize ads just for you; but now Instagram is taking it one step further in light of the fact that video storytelling has become the juggernaut for reaching and connecting with users. If you haven’t jumped into video content or ads yet, this article should convince you to take the plunge and not get left far, far behind. (more…)

Can your marketing plan be Agile?

Reprinted from South Florida Business Journal

While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also means that, unlike manufacturers and software developers who have used Agile for decades, marketers are losing out on its benefits: fewer mistakes, higher productivity and profits. It’s a scary thought that big marketing and advertising firms might experience a crash similar to the ’80s, when American car makers lost out to the Japanese use of “Agile’s continuous improvement of best practices.” (more…)

Leverage the power of persuasion with video storytelling

In our last social media eTip, we predicted up-and-coming trends for 2017, chief among them, visual storytelling will take center stage this year as it continues to prove to be one of the most effective tools brands use to penetrate the social landscape. If your 2017 marketing strategy doesn’t include a video, you may as well crawl back under that rock, especially since video comprised 35% of the total online ad spend in 2016. (more…)

How to infuse a new level of sophistication into an already iconic brand

Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. (more…)

5 steps to put your Social Media strategy to work

As we know, social media continues to evolve, making it increasingly difficult to predict what the next hottest platform is going to be. In our last social media eTip, we outlined the top trends for 2017; now it’s time practice what we preach and execute on those strategies. (more…)

Is traditional media going the way of the DoDo Bird?

As the media landscape continues to diversify and become more fragmented, it becomes an even bigger challenge to determine how much of the advertising budget should be allocated to traditional media such as TV, radio, print and out of home. (more…)

Create a ‘content connection’ with customers

Reprinted from South Florida Business Journal.

Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. (more…)