Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. (more…)
As we know, social media continues to evolve, making it increasingly difficult to predict what the next hottest platform is going to be. In our last social media eTip, we outlined the top trends for 2017; now it’s time practice what we preach and execute on those strategies. (more…)
As the media landscape continues to diversify and become more fragmented, it becomes an even bigger challenge to determine how much of the advertising budget should be allocated to traditional media such as TV, radio, print and out of home. (more…)
Reprinted from South Florida Business Journal.
Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. (more…)
Reprinted from AdWeek.com.
Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year’s Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads.
The Greater Fort Lauderdale Convention and Visitors Bureau advertising campaign, created by Fort Lauderdale-based Starmark International, is kicking off with two new videos on twin billboards at 1515 Broadway and on a bowtie billboard at 1500 Broadway, both in New York’s Times Square. (more…)
Undoubtedly, 2016 has been a quite a year for social media — from Facebook’s big push in live stream videos to the battle between Instagram and Snapchat, the competition has been nothing short of fierce! (more…)
When Apple announced the new AppleTV and tvOS, they created new opportunities for marketers. This is when the Starmark Lab jumped in to understand the implications of developing apps for TVs. (more…)
Today marketers have more big data at their fingertips than ever before revealing key insights about their customers and prospects. With all of this data at their disposal, marketers can leverage it to create more relevant and therefore more effective messages–proven to boost response rates. Relevancy is one reason that retargeting works so well. (more…)
Reprinted from South Florida Business Journal.
For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC are seeing. (more…)
It’s no secret that Instagram is quickly becoming the go-to platform for just about everything, especially now that it has added features found in both Snapchat and Facebook including live streaming. Could these updates foretell the beginning of the end of Snapchat? (more…)
On December 1st, 2016 at the Broward County Convention Center, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) unveiled the destination’s 2017 Marketing Plan at their annual industry luncheon with more than 550 hospitality attendees. During the event, GFLCVB’s President & CEO Stacy Ritter, Starmark’s CMO Lisa Hoffman-Linero and Finn Partners’ Managing Partner Virginia Sheridan shared the vision for the next year with many exciting announcements, including a brand new Hello Sunny advertising campaign, a new line of branded merchandise and the debut of a first of its kind Hello Sunny TV Network. (more…)
‘Tis the season to plan, measure and optimize social campaigns to make holiday promotions successful for your business. However, before you bake those Black Friday, Cyber Monday and Holiday promotions, make a list and check it twice…then check it again. (more…)