Let’s face it — we’re living in a mobile-first world. According to industry analysts, the majority of online behavior now takes place on mobile devices. In fact, there’s a 60% chance you’re reading this article on your phone right now! (more…)
Seems like yesterday when Instagram began to offer sponsored posts in its photo stream, and soon thereafter, leveraged Facebook demographics to customize ads just for you; but now Instagram is taking it one step further in light of the fact that video storytelling has become the juggernaut for reaching and connecting with users. If you haven’t jumped into video content or ads yet, this article should convince you to take the plunge and not get left far, far behind. (more…)
Reprinted from South Florida Business Journal
While most marketers know that Agile is a methodology and not just an adjective, there aren’t many using it. That also means that, unlike manufacturers and software developers who have used Agile for decades, marketers are losing out on its benefits: fewer mistakes, higher productivity and profits. It’s a scary thought that big marketing and advertising firms might experience a crash similar to the ’80s, when American car makers lost out to the Japanese use of “Agile’s continuous improvement of best practices.” (more…)
In our last social media eTip, we predicted up-and-coming trends for 2017, chief among them, visual storytelling will take center stage this year as it continues to prove to be one of the most effective tools brands use to penetrate the social landscape. If your 2017 marketing strategy doesn’t include a video, you may as well crawl back under that rock, especially since video comprised 35% of the total online ad spend in 2016. (more…)
Nearly five years after launching Greater Fort Lauderdale’s Hello Sunny brand, Starmark was tasked with creating a strategy and campaign that would evolve with the brand’s growth and future vision. (more…)
As we know, social media continues to evolve, making it increasingly difficult to predict what the next hottest platform is going to be. In our last social media eTip, we outlined the top trends for 2017; now it’s time practice what we preach and execute on those strategies. (more…)
As the media landscape continues to diversify and become more fragmented, it becomes an even bigger challenge to determine how much of the advertising budget should be allocated to traditional media such as TV, radio, print and out of home. (more…)
Reprinted from South Florida Business Journal.
Marketers are increasingly perceptive about creating content – the information their customers and prospect personas want and need. However, many still fall short when it comes to distributing that content at the right place and right time for their customers to see and engage. (more…)
Reprinted from AdWeek.com.
Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year’s Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads.
The Greater Fort Lauderdale Convention and Visitors Bureau advertising campaign, created by Fort Lauderdale-based Starmark International, is kicking off with two new videos on twin billboards at 1515 Broadway and on a bowtie billboard at 1500 Broadway, both in New York’s Times Square. (more…)
Undoubtedly, 2016 has been a quite a year for social media — from Facebook’s big push in live stream videos to the battle between Instagram and Snapchat, the competition has been nothing short of fierce! (more…)
When Apple announced the new AppleTV and tvOS, they created new opportunities for marketers. This is when the Starmark Lab jumped in to understand the implications of developing apps for TVs. (more…)
Today marketers have more big data at their fingertips than ever before revealing key insights about their customers and prospects. With all of this data at their disposal, marketers can leverage it to create more relevant and therefore more effective messages–proven to boost response rates. Relevancy is one reason that retargeting works so well. (more…)