When Apple announced the new AppleTV and tvOS, they created new opportunities for marketers. This is when the Starmark Lab jumped in to understand the implications of developing apps for TVs. (more…)
Today marketers have more big data at their fingertips than ever before revealing key insights about their customers and prospects. With all of this data at their disposal, marketers can leverage it to create more relevant and therefore more effective messages–proven to boost response rates. Relevancy is one reason that retargeting works so well. (more…)
Reprinted from South Florida Business Journal.
For marketers who have produced ads containing case histories and customer testimonials for years, it comes as no surprise that user-generated content via social media, comments on blogs and product reviews are so powerful. What is surprising are the results companies that have concentrated on UGC are seeing. (more…)
It’s no secret that Instagram is quickly becoming the go-to platform for just about everything, especially now that it has added features found in both Snapchat and Facebook including live streaming. Could these updates foretell the beginning of the end of Snapchat? (more…)
On December 1st, 2016 at the Broward County Convention Center, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) unveiled the destination’s 2017 Marketing Plan at their annual industry luncheon with more than 550 hospitality attendees. During the event, GFLCVB’s President & CEO Stacy Ritter, Starmark’s CMO Lisa Hoffman-Linero and Finn Partners’ Managing Partner Virginia Sheridan shared the vision for the next year with many exciting announcements, including a brand new Hello Sunny advertising campaign, a new line of branded merchandise and the debut of a first of its kind Hello Sunny TV Network. (more…)
‘Tis the season to plan, measure and optimize social campaigns to make holiday promotions successful for your business. However, before you bake those Black Friday, Cyber Monday and Holiday promotions, make a list and check it twice…then check it again. (more…)
It’s plain and simple: Instagram came to life to give us (and our businesses) the power of visual storytelling. (more…)
To broaden the scope and reach of the South Florida region’s business climate, the 3rd Annual International Marine Hub Luncheon was held as a result of collaboration between the Greater Fort Lauderdale Alliance, Greater Fort Lauderdale Convention & Visitors Bureau, Marine Industries Association (MIASF) and Starmark. (more…)
User Interface Design (UI) and User Experience Design (UX) have been around for a long time, but understanding the difference between them is critical with emerging technologies in digital and mobile devices being developed and introduced practically every day! (more…)
Building audience personas is a great way to visualize your business’ current and potential customer segmentation. Instead of reviewing abstract data points and demographic information, personas transform customer information into something that is cognitively compelling–putting a human face on all the facts, figures and actions. (more…)
Reprinted from South Florida Business Journal.
Pokémon Go is literally a moving target for marketers who can capitalize on the game’s popularity to build brand relationships, increase foot traffic and spark summer sales. Niantic, a spinoff of Google’s Alphabet, developed the game and licensed the Pokémon content from the Pokémon Co., which is partially owned by Nintendo. (more…)
Everything we imagined and more! A personal oasis. A private retreat. The aqua expanse of the ocean surrounding you. The Palafitos at El Dorado Maroma by Karisma recently debuted 30 brand new stand-alone overwater bungalows with glass-bottom floors, private decks with plunge pools, Aguas del Amor showers, and direct access to the Caribbean Sea from your suite. (more…)