Participating in trade shows is the ideal way to build your brand, generate new leads and highlight your products and services to your target customers all under one roof. Trade shows can also be a large investment for any company to take on. With so much at stake, it is critical that you have a plan for achieving success. (more…)
Picture this: It’s right around the end of a long work day, and right as you start to pack it up for the night your phone buzzes. Is it a phone call? Nope. A text? Negative. It’s a push notification from your favorite pizza company reminding you that it’s almost time for dinner and they have a special. What do you do? Ignore it or launch the app and have a steamy pepperoni pizza waiting for you by the time you get home. (more…)
The Web Marketing Association (WMA) honored Starmark with two WebAwards this year for work completed on developing brand new websites for two clients. Every year, WMA recognizes organizations and individuals for their work in developing web sites for organizations, companies and the government. (more…)
The Nickelodeon Hotels & Resorts Punta Cana held its official Grand Opening at the end of August and it was nothing short of Slime-tastic! (more…)
Understanding key insights about your customer base is critical to optimizing your website for success! Predicting what your customers want and how they search can help your business appear higher and higher in the rankings. All you need to do is a little homework. (more…)
Starmark took home two U.S. Travel Association “Destiny Awards” during the 2016 ESTO conference in Boca Raton, Florida. In partnership with Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB), Starmark took home the “Destiny Award” for the Live Bus Shelter Activation in the Short-Term Marketing Campaign category and the Hello Sunny Millennial Campaign in the Branded & Integrated Marketing Campaign category. (more…)
Starmark has once again taken home several Flagler Awards at the 2016 VISIT FLORIDA Governor’s Conference, which was held September 7th. The team, along with our client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) scored top honors with three coveted “Henry” Awards, plus one Silver Award. (more…)
Reprinted from South Florida Business Journal.
For years, Apple has made exciting new product announcements every year. Instead of new products this year, Apple has announced software to make using its existing products better for the user and better for business. (more…)
Don’t give up on broadcast advertising yet! Just because we mentioned in a previous news article the ongoing evolution of television, and the advent of new media sweeping the advertising industry, it doesn’t mean the end for broadcast advertising. Actually, according to Nielsen’s first quarter 2016, television remains top brass, the most popular form of home entertainment despite the onslaught of our beloved mobile devices with more than 290 million Americans owning at least one TV and a third of that owning three or more. It’s time to give TV another chance, don’t you think?
Television devices still rule as the medium to generate awareness, create interest and incite consideration during the purchasing process. With 78% of Americans tuning into their local news stations, advertisers understand these viewers have a committed relationship with an extremely valuable asset that not only connects with the community, it’s a viable medium to showcase local products and services and is usually watched in real-time.
Although the advent of on-demand TV is spreading like wildfire, and digital advertising continues to be a great vehicle for geo-targeting, television will continue to be a strong vehicle to reach the masses with a controlled message. So before you fold up your antennae and put cut the cord from your cable provider, give televisition another chance.
As a society driven by instant gratification and the need for fast information, we spend a good chunk of our time on our phones saying “bye Felicia” to sites that aren’t mobile-friendly. For businesses that survived (and those that didn’t), “mobilegeddon” proved how critical it was and is to have a mobile-friendly site. (more…)
The digital ad industry has shifted towards automation so quickly that roughly $22 billion will be spent in programmatic in 2016; a +40% increase over 2015! Even though these statistics are nothing short of miraculous, the reality is that not everyone knows what “programmatic” means. (more…)
Reprinted from South Florida Business Journal.
Having just returned from a sports fishing trip in the Pacific on a yacht with Wi-Fi and eight other adult anglers, I wasn’t surprised to hear that the focus of a recent Google Performance Summit was on the increasing power of mobile device dependency. Google executives spent most of the summit talking about mobile dependency and how to link that mobile device in your customers’ hands to your business. (more…)